18. Revenue
DMO Digital Channels
Payment Gateways
(Digital Marketing Optimization)
Express & Pick up
OMO
(Online Marketing Optimization)
Content Investment
To Be Found
Content ORM
Digital Media Relevant
Optimization (Online Reputation
Strategy Management) LPO/UEO/SEO
內容及技術優化 數位媒體策略 線上品牌及口碑管理
Mapping Report
資源及環境分析報告
19. 數位行銷關鍵任務
Strategic Solutions IT & RD Partnership
Tool/SYS Alliance
Planning & Develop Affiliate
Optimizing Account Management
From Marketing to E-Commerce Performance Driven
Digital Share Commerce
Search Content
Media Marketing &
Marketing Marketing
Plan & Buy Maintenance
SEM &
Social Communic Performance Customer
Media Non-Media SERPO Behavior Facebook Community ation
Network Marketing Service
Targeting
Online Revenue Optimization
20. 資料來源: How Web Project Team Roles Interact with One Another
http://blog.braintraffic.com/2010/01/behold-the-mighty-hive/
http://blog.braintraffic.com/wp-content/uploads/2010/01/skillset-org_webprojectroles1.jpg
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21. 善用分析工具
外部分析 內部分析
Yahoo 站長工具 Yahoo 站長工具
Yahoo 搜尋榜 Google Analytics
Yahoo 關鍵字搜尋工具 Webtrend
Google trend Omniture
Google Insight Youtube
Google Ad Planner Facebook
Google 搜尋透視 More…
Google 關鍵字工具
SERP 搜尋引擎結果頁
口碑監測工具
More…
29. 熟悉社群互動
You'll find out how to:
* Optimize the Facebook page for search
* Use iFrames for custom Facebook page content
* Optimize the Like button and the Open Graph to improve engagement
* Create a contest that will accomplish almost any conversion goal
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