This presentation addresses the benefits of guest blogging and how we can approach it to others.

1. GUESTBLOGGING:ALIVEANDKICKING

2. •
• “It’s just gotten too spammy.” – Matt Cutts ,
Google’s Head of Webspam
• Most guest blogging is low quality; therefore,
not good for users
• Many people use it for link building
WHY IS GUEST BLOGGING VIEWED
NEGATIVELY?

3. WHY SHOULD WE GIVE GUEST
BLOGGING ANOTHER TRY?
• Establishes you as an expert
• Builds brand reputation
• Builds an influencer network/community
and extends your reach

4. WHAT METRICS CAN YOU MEASURE
WHEN GUEST BLOGGING?
• Referrals from site
• Event goals from these referrals
• Number of comments the post received
• If number of followers increases due to post
• Article ranking for subject-related keywords
• Referral and direct traffic increases when
article was posted

5. HOW SHOULD YOU APPROACH GUEST
BLOGGING?
• Avoid using a generic template
• Make Clear:
o Why you’re approaching them
o Why the post would interest their audience
o That you are not looking for links
o How you would promote the post to your audience
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