This document provides guidance on creating a user-centric website. It emphasizes the importance of planning by defining objectives and goals. It also stresses establishing a consistent look and feel that matches the client's brand and target audience. Clear communication is crucial, including providing examples of desired websites and discussing any design concerns early. Key elements that should be included are a logo, breadcrumbs, easy searching, multiple navigation options, relevant content, and high-quality images. Additional resources on website planning, building, and testing are also provided.

1. HOWTOCREATEAUSER-CENTRICWEBSITE

2. THEIMPORTANCEOF PLANNING
By understanding the website’s objectives, you will create a better
experience for users, i.e. new and existing customers.
Defining long and short-term goals keeps your website focused in the right
areas.
Control website cost and build time – release over time to complete quickly
and within budget.

3. RELATELOOKANDFEEL
ESTABLISH A CONSISTENT LOOK AND FEEL THAT IS IN-KEEPING WITH THE
CLIENT’S BRAND AS WELL AS APPEALING TO THE TARGET AUDIENCE:
• Corporate: serious, informative, authoritative
• Trendy: fashionable, edgy, innovative
• Fun: bright, eye-catching, confident
• Elegant: decorative, toned palette, uncluttered
Image credit: http://www.ikea.com/gb/en/catalog/products/40213759/

4. COMMUNICATION
WHAT DO YOU EXPECT FROM THE WEBSITE DESIGN? CLEARLY COMMUNICATING
THIS TO AN AGENCY IS CRUCIAL:
• Select examples of websites that represent what you want
• Compare these against your requirements – would it actually work?
Review your examples if not.
• Discuss any design concerns as early as possible
• Be as objective as possible – your user is more important than your
personal tastes

5. KEYELEMENTS
LOGO/BRANDING
BREADCRUMBS
EASY TO SEARCH
MORE THAN ONE WAY TO NAVIGATE
RELATIVE CONTENT
HIGH-QUALITY IMAGERY

6. WANTMORE?
SO, YOU WANT A WEBSITE? A GUIDE TO PLANNING, BUILDING AND TESTING
PART 1: HTTP://BIT.LY/PTIPXY
PART 2: HTTP://BIT.LY/1E5A1BK
PART 3: HTTP://BIT.LY/1E5A1BK
FRIGHTFUL CONTENT: HOW TO SCARE AWAY YOUR AUDIENCE
HTTP://BIT.LY/1HXCRND
5 WEB DESIGN MISTAKES THAT COULD BE HARMING YOUR WEBSITE’S
CONVERSION RATE
HTTP://BIT.LY/1JO53NE

7. FULL-SERVICEDIGITALAGENCY
BASEDINLONDONANDTHEGCC
OVER25FULL-TIMESTAFF
ABOUT US

8. MINTTWIST.COM