1. HOW CLOSELY DID YOU
READ THE TERMS OF USE?

2. FACEBOOK PRIVACY
HOW THEY COLLECT AND USE YOUR
INFORMATION
DATA USE POLICY
The environment Facebook creates is one of „good-
decision making‟, though this fact is usually absent
to the knowledge of its users; this social networking
platform provides a significant amount of privacy
protection to promote the sharing of personal
information and encourage interaction.
SHARING INFORMATION
All interactional information is collected from you,
your friends, business colleges, fellow students and
all others associates. Any interactions (pictures/tags,
page visits, actions and reactions) that are shared on
Facebook is accumulated and assembled into a
„digital dossier‟ of the personal you.
OTHER STUFF YOU NEED TO KNOW
From when you look at another person‟s timeline or
the games you play, when you send & receive
messages to the devices you use for these actions,
this valuable digital dossier of your personal
information is shared through Facebook with their
advertising partners, customers and other third
parties.

3. WE ALL HAVE A RIGHT TO PRIVACY, NO ONE SHOULD FIND OUT
LIKE THIS!
• Quoted as being “a way to help Facebook • Privacy is important, yet the sense of
measure its effectiveness”, the creation of „being watched‟ is more prevalent
your „digital dossier‟ is to better determine today than ever before (Introna, 1997:
which opportunities, advertisements and
notifications Facebook should offer you,
pg 260); the collection of these citizens
refining and „in control‟ of your and customers data from these
cyberspace experience, from which friends corporations with their legitimate
show up on your „newsfeed‟ to photo tag „effectiveness‟ motives raises questions
suggestions. on the actual services to these
individuals or the basis of another
• Are you aware that once your GPS
effective form of social control.
location is known that under Facebooks
„Terms of Use‟, they are allowed to keep
your last GPS co-ordinates to send you
• Individual privacy, a primordial notion of
relevant local notifications? Ever wonder personal space, where one is free from
how all those companies have your email the gaze and judgement of others.
address?

4. KEY PRIVACY FEATURES KEY PRIVACY ISSUES
Facebook has the right to collect and • In its role, privacy creates the means to individual
gather a digital dossier of you and
autonomy; in becoming an object of observation one is
your friends/acquaintances, your
every action is recorded and kept to forced to act in a manner that he or she may not have
better analyse what to show and chosen in a situation of privacy.
offer you.
• Different patterns of behaviour (or roles) define different
Daily routines are now subject to a relationships and make them what they are, it is our
myriad of forms of checking, ability to control who has access to us and who knows
watching, recording and analysing, so what about us, that allows us to sustain a variety of
much so that we often take for relationships with others (Rachels, 1975).
granted the fact that we leave trails
and traces wherever we are and • What is there to share when everyone knows everything,
whatever we do (Staples, 2000), as how will differentiated relationships exist? Privacy
everyday convenience now depends
creates the moral capital (the personal information) and
on some form of surveillance.
the possibility to participate (share the information) in a
Under ‘this watchful eye’ we relationship, without privacy intimate relationships
participate in and actively (though would become impossible to maintain.
not always consciously) trigger data
collection from our phone calls to • Privacy entrusts individuals with the moral decision to
surfing the ‘net’; a discriminative decide for himself, without privacy there would be no
power of contemporary corporation self; a person would not be creator and originator, but
surveillance of an individual’s merely a copier or enactor; in a transparent world the
valuable personal data (Lyons, 2002).
self is no more than the inscribing of the ‘outer’ onto the
‘inner’ (Foucault, 1980; pg 93).

6. RIGHTS & RESPONSIBILITIES
THE TERMS OF SERVICES THAT GOVERNS THE RELATIONSHIPS
BETWEEN USERS AND OTHERS.
STATEMENT OF RIGHTS AND RESPONSIBILITES
• Your rights, your content and your understanding of what you can do in such an environment, depend on
your understanding of documents like the Statement of Rights and Responsibilities.
• To exercise one's right to free speech has never been greater than they are today, ''open media'„ does
mean that anything published on these platforms is liable to the same laws as any other publisher
must observe, including defamation and restrictions set by the courts.
• Everybody is liable to contempt of court and defamation action, and should satisfy themselves they are
not transgressing the law before posting anything.
INDIVIDUAL RESPONSIBILITIES
• If social networks have responsibilities then so do you, for instance, to check that you still agree to the
terms of use as they evolve (they are evaluated every two years).
• Freedom of expression is glorious and precious, and it does not confer a right to conduct trial by open
media, to deface property or to be viciously offensive (Sydney Morning Herald, 2012).

7. KEY RELATED ISSUES
• Individual users may 'own' the information and content
they post to social networking sites, but once posted, that
ownership may become meaningless; it is up to
Facebooks individual users to be responsible for deciding
what they upload for sharing and any relational interacting
that they may partake in (Scott & Ballis, 2011).
RIGHTS & RESPONSIBILITES • Facebooks „Statement of Rights and Responsibilities‟
informs users that when you publish content or information
KEY FEATURES using the "everyone" setting, it means that the user
allows everyone (including people outside of Facebook –
“We recognize the public concern that this such as; search engines, websites, advertising agencies)
page has caused. Facebook doesn‟t share and allows your information to be imported, exported,
these views, but while incredibly distasteful, distributed and redistributed by anyone, without any
the page doesn‟t currently violate our terms. privacy limitations in place).
We don‟t remove this type of content from
the site unless it violates our Statement of • Information technology may give us the power to store,
Rights and Responsibilities, but out of search and use data. However, we must understand this
respect for local laws, we may restrict access also means that others can store, search and use the data
to content that violates local laws” (Facebook that we provide; we should instead understand the costs
Spokesperson from: J-Wire, 2012). and benefits of online interaction and live in the
knowledge that for better or worse data is extremely easily
"We've all got a social responsibility and transferable and spreadable in today‟s society.
Facebook is part of our community, and I
would've thought it would only have been A right to delete? More like a responsibility to not say
reasonable“ (Chief Commissioner, Victoria something stupid (Lesh, 2012).
Police, Mr. Ken Lay from: The Project, 2012).

8. FACEBOOK’S PRINCIPLES RELATED KEY ISSUES
AND POLICIES
“We want Facebook to be a place where people can
openly discuss issues and express their views, while
respecting the rights and feelings of others. We
• Freedom to Share and Connect recognize that this sometimes means people will
• Ownership and Control of Information share ideas and opinions that brush up against a line
of acceptability for many people. We take this issue
• Free Flow of Information very seriously and we have a team of people
• Fundamental Equality that make sure content on Facebook does not violate
• Social Value our policies” (J-Wire, 2012).
• Open Platforms and Standards
• Fundamental Service Yet Facebook publically exposes a social sub-culture
• Common Welfare of “grievers”, individuals who use Facebook through
anonymous accounts for the explicit purpose of
• Transparent Process destroying people‟s online experience. The grievers
• One World demonstrate an attitude of disdain for the ability of
law enforcement and Facebook to provide any
meaningful sanctions (The Online Hate Prevention
Institute, 2012).

9. PRINCIPLES & POLICIES
FACEBOOKS COMMUNITY STANDARDS RELATED ISSUES
Because of the diversity of this global community,
Facebook will remove content when and if it's possible that something, somewhere,
they perceive a genuine risk of physical sometime could be disagreeable or disturbing to
harm, or a direct threat to public safety, they you without meeting the criteria for being removed
prohibit promoting, planning or celebrating of or blocked; hence the abundance of personal
any actions that have or could, result in privacy choices, the more intimate your
financial harm to others. cyberspace experience is the more „true to you‟
your digital dossier is amassed by Facebook.
While Facebook encourages you to challenge
ideas, institutions, events, and practices, it is a Have you noticed Facebooks new biometric
serious violation to attack any person or tools that recognize photos that appear on its
persons based on their race, ethnicity, national service? Or heard the rumors of Facebook
origin, religion, sex, gender, sexual orientation, updating its „reporting‟ options and research into
disability or medical condition. the „want‟ buttons?
The culture of Facebook is one that creates As these tools become more accurate it is
accountability and builds trust and safety for increasingly possible for Facebook to identify
everyone. Claiming to be another person, individuals even without your friends obligingly
creating multiple accounts, or falsely dobbing you in; increasing the interest of a range
representing an organization undermines of businesses and public sector agencies in your
community and violates Facebooks terms. valuable personal information, one
US developer aims to integrate Facebook photos
with images from CCTV cameras in shopping
centre's or check-in counters (Arnold, B, 2012).

10. PRICIPLES & POLICIES The letter of the law for Platform
POLICIES
KEY FEATURES
• I. Features and Functionality
• II. Storing and Using Data You Receive From Us
The spirit of the law for Platform
• III. Content
PRINCIPLES – A. General
– B. Content Rights
Create a great user experience – C. Third Party Content
Build social and engaging • IV. Application Integration Points
applications • V. Enforcement
Give users choice and control
Help users share expressive and
relevant content Under a single set of principles, rights and responsibilities, every
person whether individual, advertiser, developer, organisation or
other entity, should have representation and access to distribution
Be trustworthy and information within the Facebook Service.
Respect privacy
“Our main goal at Facebook is to help make the world more
Don't mislead, confuse, defraud,
open and transparent, people should have the freedom to
or surprise users build trust and reputation through their identity and
Don't spam - encourage authentic connections” (Zuckerberg, 2009).
communications

11. FACEBOOK
“SOCIAL MEDIA HAS ITS POSITIVES BUT IT ALSO HAS ITS NEGATIVES, AND I THINK THERE IS A LOT
OF WORK TO DO TO TRY AND UNDERSTAND HOW WE CAN ENSURE THAT SOCIAL MEDIA DOESN'T
IMPACT ON INDIVIDUALS AND IT'S NOT USED INAPPROPRIATELY”,
VICTORIAN PREMIER TED BAILLIEU (Lillebuen & Jenkins, 2012).
• The level of control within the Facebook Privacy • Once you hand it over, its theirs to use, so
Settings is fairly detailed, granted none of these take the responsible steps to learn how
privacy settings will prevent the potential the system works and adjust the settings to
sharing of your personal information to third- a comfortable level.
party sites (Ripley, C, 2012).
• Under section 474.17 of the
• “If you don‟t have a Facebook profile, you don‟t
have an „online identity‟” (Facebook Co-
Commonwealth Crimes Act, it is an offence
Founder Chris Hughes from: Cassidy, 2006); to use "a carriage service to menace,
where a front-end (point of contact) and back- harass or cause offence", punishable by
end (behind the scenes) politics of information three years in jail, with increasing pressure
operates through the construction of a this law may be brought more into effect,
technology that masquerades as a space for think responsibly before you post (Quinn,
identity expression, whilst obscuring an 2012).
apparatus of control (based on target • Facebook provides the platform for
marketing, appropriation of information and „freedom of speech‟ for its users, for the
database construction (Rogers, 2004: pg 167). price of personal information (be it the
• Facebook harvests information from people‟s good, the bad or the ugly), a worldwide
activities on the website, whatever their digital dossier database of individual
individual privacy settings and makes it personalities, interests, knowledge and
available to advertisers, etc (Lewis, 2011).
personal materials.

12. NETWORKED PUBLICS HAVE 4 PROPERTIES
Persistence:
digital objects are infinitely transferable and
storable
Searchability:
digital objects are easily found
Replicability:
digital objects are infinitely and perfectly
reproducible
Invisible audiences:
digital objects are seen by an unknowably large
audience
(BOYD, D, 2010)

13. References
Arnold, B, 2012; Facebook Tagging and Face Recognition should Lyon, D, 2002; Everyday Surveillance, Personal data and social
be restricted; http://theconversation.edu.au/facebook- classifications;
tagging-and-face-recognition-should-be-restricted-9779
Boyd, D, 2010; Social Network Sites As Networked Publics http://www.casa.ucl.ac.uk/cyberspace/lyon_ics.pdf
Affordances, Dynamics and Implication:; Principles and Policies, 2012;
http://www.danah.org/papers/2010/SNSasNetworkedPublics http://developers.facebook.com/policy/
.pdf
Cassidy, J, 2006; Me Media, How hanging out on the Internet Rachels, J, 1975; Why Privacy Is Important;
became big business; http://public.callutheran.edu/~chenxi/Phil315_062.pdf
http://www.newyorker.com/archive/2006/05/15/060515fa_fac Ripley, C, 2012; Use the Privacy Controls You Have;
t_cassidy http://www.pcworld.com/article/255552/use_the_facebook_p
Community Standards, 2012; rivacy_controls_you_have.html
http://www.facebook.com/communitystandards
Data Use Policy, 2012; Scott, V & Ballis, K, 2011; What are your rights on Facebook?;
http://www.facebook.com/full_data_use_policy http://www.smh.com.au/opinion/society-and-culture/what-
Foucault, M, 1980; The History of Sexuality, Volume 1: An are-your-rights-on-facebook-20110525-1f3hv.html
Introduction; Staples, WG, 2000; Everyday Surveillance: Vigilance and
http://tan.anarchyplanet.org/files/2011/03/foucault_sexuality_
pt4pt5.pdf Visibility in Postmodern Life;
Gayle, D, 2012; (biometric tools) Facebook turns off automatic http://books.google.com.au/books?hl=en&lr=&id=sAZYeXG
facial recognition feature for all European users in victory for NI2oC&oi=fnd&pg=PR9&dq=Everyday+Surveillance:+Vigila
privacy campaigners; nce+and+Visibility+in+Postmodern+Life&ots=wjlJYwi9bI&sig
http://www.dailymail.co.uk/sciencetech/article- =zV0mfKqHCNR-zaBybGd924UZ5a0
2218529/Facebook-turns-automatic-facial-recognition-
feature-European-users-victory-privacy-campaigners.html Statement of Rights and Responsibilities, 2012;
Introna, LD, 1997; Privacy and the computer: Why we need https://www.facebook.com/legal/terms
Privacy in the information society; Sydney Morning Herald, 2012;
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.15
3.9251&rep=rep1&type=pdf http://www.smh.com.au/opinion/editorial/free-speech-brings-
J-Wire, 2012; Facebook rejects claims of profiting through rights-and-responsibilities-20121001-26vkq.html
Racism; http://www.inach.net/news.php?en/2012-09 The Project, 2012; Facebook refuses to take down hate pages;
http://blog.facebook.com/blog.php?post=56566967130 http://theprojecttv.com.au/Facebook-refuses-to-take-down-
Lesh, M, 2012; I should not be protected from my own stupidity; hate-pages.htm
http://www.thepunch.com.au/articles/I-should-not-be-
protected-from-my-own-stupidity/ Zuckerberg, M, 2009; Governing the Facebook Service in an
Lewis, J, 2011; Facebook personal tracking hits snag; Open and Transparent Way;
http://www.canberratimes.com.au/technology/security/faceb http://blog.facebook.com/blog.php?post=56566967130
ook-personal-tracking-hits-snag-20111127-1o1k6.html

14. Pictorial References
Slide 1; Slide 6;
http://www.telegraph.co.uk/technology/face http://www.pcworld.com/article/254215/fac
book/9442899/Facebook-adds-save-for- ebook_invites_more_comment_on_policy_c
later.html hanges.html
Slide 2; Slide 7;
http://blog.thehigheredcio.com/2011/10/04 http://digitalchecking.blogspot.com.au/2012
/facebook-privacy-policy/ /03/facebook-announce-new-changes-to-
Slide 3; http://www.digitaltrends.com/how- their.html
to/how-to-set-facebook-privacy-settings/ Slide 8;
Slide 4; http://socialmedia101.artizondigital.com/20
Morris, DP, Bloomberg, Getty Images, taken from; 12/06/where-find-facebooks-answers-your-
http://www.cnbc.com/id/47835031/SCHUFA privacy-policy-questions/
_Germany_s_Largest_Credit_Agency_to_Min Slide 9; http://www.norebbo.com/wp-
e_Facebook_Twitter_for_Consumer_Risk_Inf content/uploads/2010/06/map_facebook.jpg
ormation Slide 10;
Slide 5; http://blogonsite.com/facebook-terms- http://techcrunch.com/2009/10/28/live-
of-service-highlights.html storming-the-beaches-of-facebooks-
developer-roadmap-event/
Slide 11; http://selfnettues2.blogspot.com.au/