1. A2 Evaluation

2. Quiz
• How many questions are there?
• Try to name the questions as you know them
• Can each person in group do a different
question?
• Why or why not?
• If no – how do you do it?

3. Questions
1) In what ways does your media product use, develop, or challenge forms
and conventions of real media products.
2) How effective is the combination of your main product and ancillary
texts?
3) What have you learned from your audience feedback?
4) How did you use media technologies in the construction and research,
planning and evaluation stages?

4. Questions in other words
Questions Questions in other words
In what ways does your media product use, develop, or
challenge forms and conventions of real media products.
How does your documentary/ancillaries use, develop or
challenge forms & conventions in comparison to real
documentaries and ancillaries?
How does your documentary’s forms and conventions compare
to that of real documentaries forms and conventions?
How effective is the combination of your main product and
ancillary texts?
How does your documentary and ancillary work together as a
‘package’? How do they link?
What have you learned from your audience feedback? -
How did you use media technologies in the construction and
research, planning and evaluation stages?
How did you use media technologies to complete your
coursework?
(What were they?
How did they benefit you?
What skills to you acquire from them?)
Consider the following stages:
-research
-planning
-construction
-evaluation (optional)

5. Mark Scheme
ASSESSMENT FOCUS
Skill in use of digital technology or ICT in the evaluation
Understanding of forms and conventions used in the production
Understanding of the role of new media in various stages of the production
Understanding of combination of main product and ancillary texts
Understanding of significance of audience feedback
Skill in choice of form in which to present the evaluation
Ability to communication
/20

6. Mark Scheme in other words
ASSESSMENT FOCUS In other words…..
Skill in use of digital technology or ICT in the
evaluation
Every question displays a range of technology, is creative and shows you can use
a range of technology creatively to answer the questions
Understanding of forms and conventions used
in the production
Understanding/explanation of FORM & CONVENTION in documentary &
ancillaries
Understanding of the role of new media in
various stages of the production
Understanding/explanation of the role of technology played/influenced in your
R&P, construction & evaluation
Understanding of combination of main product
and ancillary texts
Understanding/explanation of how well your documentary and both ancillary
products link together
Understanding of significance of audience
feedback
Understanding/explanation of how audience feedback influenced your drafts
and final drafts
Skill in choice of form in which to present the
evaluation
Choice of format you chose to complete each question in – makes answers clear
and detailed (yet concise and to the point)
Ability to communication How you communicate; the quality of your explanations including consideration
of how you speak and use of media terminology etc

7. Do’s & Don’t’s
DO DONT
-lots of cutaways to reference what you
say (still/moving)
-be creative – different approach for each
question
-be prepared (know answers)
-when filming – good lighting and sound
-see everyone in shot
-can see powerpoint (if using)
-keep it brief, concise yet informative
-have a good balance of clear
descriptive/evaluative voiceovers
-don’t just talk to camera
-do each question in the same way
-not last minute
-talk about every single thing and go on
and on and on
-be unprepared and just make stuff up on
the spot – be prepared with brief notes!
-not lengthy powerpoint in background –
if using one – SHORT bullet points with
annotated pictures

8. Creative ideas
News broadcast (like a team….anchors….sports….weather….)
(you could divide part of a question like i.e. different conventions)
Saturday morning kitchen (breaking down ingredients (replace food with other
ingredients)
Press conference
Chat show/talk show
Scene from a film/genre play
Game shows
Celebrity juice, 8 out of 10 cats (trivia/q&A based), mock the week, nevermind the buzzcocks, deal or no deal
Filming yourself watching a video (picture in picture) (I’ll explain later!)

9. Other technology ideas
• Annotate youtube video
– With voiceover and/or visual annotations
• http://www.youtube.com/t/annotations_about?hl=en-GB&gl=GB (search annotate a youtube video)

10. Other technology/sites
• Please see blog for a full list 

11. Format to do each question
Question Format Who does what?
In what ways does your media
product use, develop, or
challenge forms and
conventions of real media
products.
NEWS REPORT Each do 2 forms & 2 conventions
Main anchor
Weather girl
Separate reporter
Separate reporter
What have you learned from
your audience feedback?
Podcast – audio ‘radio show’– use =
pomomatic.com/login
and then
Film the screen
(picture in picture for final draft)
(use = screencast-o-matic.com , screencast.com, screenr.com)
1 - Draft 1
2 - Draft 2
3 - Draft 3
4 - Draft 4
All – final draft
How effective is the
combination of your main
product and ancillary texts?
Prezi
Or
Explain Everything
Divide as you wish
How did you use media
technologies in the
construction and research,
planning and evaluation
stages?
Cooking show
or
Game show
or
Advert
should have some tutorial element with screen recordings of how you
used the technologies
1 – research & planning
1 – construction
1 – construction
1 – construction
Extension: evaluation

12. Q1 support
DOCUMENTARY ANCILLARY
1. Identify genre (TV documentary)
2. Identify your inspirational documentaries
3. How/why they use/develop/challenge forms
4. How/why they use/develop/challenge conventions
5. How/why YOU use/develop/challenge forms
1. COMPARE SIMILARITIES & DIFFERENCES (of
forms) TO REAL DOCUMENTARIES
6. How/why YOU use/develop/challenge conventions
1. COMPARE SIMILARITIES & DIFFERENCES (of
conventions) TO REAL DOCUMENTARIES
1. Identify genre (Magazine DPS & Print
Advertisement)
2. Identify your inspirational ancillary texts
3. How/why they use/develop/challenge forms
4. How/why they use/develop/challenge conventions
5. How/why YOU use/develop/challenge forms
1. COMPARE SIMILARITIES & DIFFERENCES (of
forms) TO REAL DOUBLE PAGE SPREADS &
ADVERTS
6. How/why YOU use/develop/challenge conventions
1. COMPARE SIMILARITIES & DIFFERENCES (of
conventions) TO REAL DOUBLE PAGE
SPREADS & ADVERTS
CONVENTIONS

13. Further Q1 support

14. Documentary
FORMS CONVENTIONS
… …

15. Magazine DPS
FORMS CONVENTIONS
Digitally constructed
(2 side by side double pages to make landscape
Sizes =
Margins = .25
Graphic & Image Bleeds
Enigmatic
Visual Hierarchy
Primary Image
Image(s) represents article
Direct address or Diegetic (in image)
Captivating Photography style
Secondary Image give secondary info
Headline
Stand first
Body Text
Drop capital
Pull Quote
Folio’s
Colour schemes
By Line & captions

16. Print Advertisement
FORMS CONVENTIONS
Digitally constructed
Portrait or Landscape
Sizes = ¼ page, 1/8 page
Graphic & Image Bleeds
Attention grabbing
Enigmatic
Visual hierarchy
Image represents programme
Image reveals main characters
One central main image
Captivating Photography style
Composition often using rule of thirds
Direct address or Diegetic (in image)
Channel logo
Slogan
Graphics
Colour schemes
Limited use of words
Program Name
Scheduling Info
Sometimes hashtag or website

17. Q2 support
1. CONTENT AND CONCEPT OF IMAGES
• -(perhaps you photographed your locations/people in your ancillaries and shot in same places as documentary so they are connected by CONTENT)
• -maybe they connect by the concept? Or the episodes
• -or maybe the people/presenter?
STYLE ( and/or genre)
• -do they connect by a certain type of style?
• -style of typography (font) or titles
• -style of the photography
2. TARGET AUDIENCE
• -(how do all of the products link to same target audience)
• -documentary: what time would they be watching the documentary? Why? (link to audience)
• -ancillaries: why and when would they be reading the newspapers where you put the advert and the magazines for the double page spread?)
• ***REMEMBER THE JOURNEY……..see the advert………read the article………watch the documentary………*****
IDENT
• (opening of documentary)
• -(channel 4/bbc) at beginning of documentary connects to your advert
ADVERTISING/MARKETING
• -(how did you brand the whole package?) What is the advertising/marketing journey? Consider how would people firstly see the adverts, then read
the article (double page spread) and then watch the documentary)
BUDGET
• -then relate this to a budget (how much would you have to spend on construction (making the documentary? Advertising/marketing (ancillaries)?
Remember to consider the costs of putting a documentary on a channel and which newspaper (and size of the advert) you put your advert on and
what magazine you chose for your double page spread
• -(you could make a chart to show your approx. budget)
ANCILLARIES

18. Q3 support
Before you do this, complete charts from
powerpoint ‘What did you learn from audience
feedback’
AUDIENCE FEEDBACK
Name/
Gender/
age
The audience said… We thought… Therefore for next draft
we considered…

19. Q3 support
DRAFT 1
• List your audience feedback comments
(good/bad) by bullet points
• Could list this off with voiceover 1 at a time
• Then state what you learned from audience
feedback (they said….so therefore I learned/did/changed…..)
AUDIENCE FEEDBACK

20. Q4 support
DOCUMENTARY
• List all technologies for
– R&P
– Construction
– Evaluation (optional)
• Choose 3/4 main ones to focus on.
• Think of a creative way to present/film/edit – should have evidence
of the technology with voiceover
• Don’t just state obvious/broad things such as ‘cutting clips’ – focus
on specific/advanced tools and features such as effects in imovie or
tools in photoshop/indesign
• Then repeat with NEWSPAPER (print) ADVERTISEMENT
TECHNOLOGIES

21. Further Q4 support
PHASE WHAT
MEDIA
TECHNOLOGY
USED?
DETAILS OF TECHNOLOGY
….how did you use it?
….how did it benefit your product?
SKILLS ACQUIRED
(gained)
R &P: Research
(documentary)
R &P: Planning
(documentary)
R &P: Research
(ancillaries)
R &P: Planning
(ancillaries)

22. Further Q4 support
PHASE WHAT
MEDIA
TECHNOLOGY
USED?
DETAILS OF TECHNOLOGY
….how did you use it?
….how did it benefit your product?
SKILLS ACQUIRED
(gained)
Construction
(documentary)
Construction
(Ancillaries)

23. Due Dates
• PLANNING = DUE TUES
• FINAL = APRIL 9