1. Assignment 19:
Audience in our Product
Topic/Question: ‘___________________’
Name 1
Name 2
Name 3
Name 4

2. Before completing this
• Read/revise following pages in textbook
• 16/17
• 34/35

3. Purpose of our Documentary
•
•
•
•
Informative?
Educational?
Persuasive?
Entertaining?
• What do you want to achieve in relation to
your audience?

4. Niche or Mass?
Niche or mass?
Explanation/justification
Similar documentary
comparison

5. Existing or new audience (extension)
• Is your documentary for an existing audience or are
you seeking to create a new audience?
• Explain your answer. (you can use existing documentaries in your answer)
•
Point to help:
–
–
Some products/shows are created which are for existing audiences because they are so similar to
other products/shows. Example: katy perry’s new perfume will use an existing audience (as they will
be similar details/audience to those who buy rihanna’s/gaga’s/christina’s/britney’s perfumes) (prime
objective being to make money from an audience they know will buy/consume it)
Some products aim to be different and create new audiences as they are innovative, original and
different (such as black mirror)…….they see a gap in the market and attract new audiences for various
reasons…….usually these types of products/texts/shows are to make an impact, create awareness, go
against norms/conventions/expectations etc

6. Target Audience
Category
Details
Age
Gender
Social
Class
(group __ – pg 17 in
textbook)
Ethnicity/
religion
Location
Values/
attitude/
lifestyle
Social
group/
hobbies
Group ___
Explanation (why would they be interested in your documentary)

7. Secondary Audience
Category
Details
Age
Gender
Social
Class
(group __ – pg 17 in
textbook)
Ethnicity/
religion
Location
Values/
attitude/
lifestyle
Social
group/
hobbies
Group ___
Explanation (why would they be interested in your documentary)

8. Audience relation to topic
• How will your audience relate to your topic?
• Why will they enjoy the topic?
• To put into today’s context, our topic is
relevant/important to our audience because….

9. Channel choice & audience
• We might put our documentary on __________
(channel) because……
(could discuss other shows or documentaries that attracts them)
• Similar documentaries (on this channel) that we
were inspired by were ______________. They
are appropriate for this channel because……
• This connects to our target audience because….

10. Time on TV & audience
• On Terrestrial TV, our documentary would be
played at _____am/pm because….
– Reason 1
– Reason 2
– In your reasons relate to OFCOM/watershed

11. Platform & audience
• In addition to Terrestrial TV we would also
make our documentary available on …..
Additional Platforms
Connection to target audience

12. Attracting your audience
• How will you attract your audience through
the construction aspects?
Construction aspects
How will this attract
your target audience?
Comparison to
existing/inspirational
documentaries

13. Audience THEORY
• Uses & Gratifications
• Effects
• Reception
Read page 96/97
page 92/93
page 94/95

14. Uses & Gratifications (McQuail)
Information
Personal Identity
Integration & social
interaction
Apply the theory to your documentary in relation to
your target audience
Entertainment

15. Effects theory
• Explain how this does/does not apply to your
documentary
• Could mention (all related to effects theory)
– hyperdermic needle model
– Cultivation theory
– 2 step flow

16. Reception theory
• Explain how this does/does not apply to your
documentary
• How will your audience read your documentary?
Choose 1 and explain….
– Dominant/hegemonic reading
OR
– Negotiated reading
OR
– Oppositional reading