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Do Now – AS Reminder


   Can you remember what the following are?

        Effective Operations
                                        Capacity Utilisation
                        Dealing with
Customer Service
                         suppliers



                                       Quality
Understanding Operational Objectives
Learning Objectives


By the end of the lesson you should be able to:

1. Understand the range of operational objectives
   typically set by larger businesses.

2. Understand how internal and external factors can
   influence the setting of operational objectives.
Understanding Operational
               Objectives

What are operational
objectives?

Targets set in relation to
the production process
or provision of a
service.

Targets can include
output levels or unit
costs.
What do the operations function do?


Decide where to produce
Decide what production facilities are needed
Choose best production methods
Manufactures the product
Order supplies and chooses suppliers
Monitors quality
Research new production processes
Ensure efficiency
Motivates staff
What objectives might they have?

Operational objectives:
     quality
     cost targets
     volume targets
     innovation
     efficiency
     environmental targets
     benchmarking
     innovation
Research:
1.   Find a description of each operational target.
2.   Research businesses and find at least one real-life example of each of
     the operational objectives listed above.
Operational Objectives – Research Questions




1. With use of an appropriate example, explain what
   the term ‘operational objectives’ means to a
   manufacturer of soft drinks, such as Coca-Cola.

2. Analyse the role of environmental targets within the
   supermarket industry.

3. What might be the operational targets of an online
   insurance company such as Direct Line?

4. Discus the potential advantages of adopting a policy
   of benchmarking between NHS Hospitals.
What are Internal and External
influences on operational objectives?

 Internal
   Resources available
   Ethics of the company (fairtrade?)
   The corporate objectives
   Brand image

 External
   Competitors performance
   Customer expectations
   Supplier actions
   Economic changes
   Demographics
Operational objectives and Mr Bean


Dave Woodward
CEO Heinz UK & Ireland
Age 45
Started at John Lewis
Then Mars
Then Coke
Then P & G
Mr Bean article questions

1.   Four years ago Heinz was a UK market leader, what was the problem with the
     company?
2.   What was the Operational Strategy adopted by Dave Woodward?
3.   How much impact has this strategy made “dry grocery” vs the rest of the
     market?
4.   Provide two examples of the output of this strategy
5.   Despite the recession how have Heinz’s revenues been doing?
6.   What’s the nature of the next wave of this strategy hinted at in the article?
7.   What is an alternative/additional strategy discussed in the article and why has it
     been dismissed?
8.   Can you identify a third strategy referred to?
9.   Given that ketchup and beans “are about as mature as markets get” where is
     growth going to come from in the future?
Finally


Identify and explain
three key words from
todays lesson.
Re-cap Learning Objectives

You should now be able to:

1. Understand the range of operational objectives
   typically set by larger businesses.

2. Understand how internal and external factors can
   influence the setting of operational objectives.

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3.11 understanding operational objectives - moodle

  • 1. Do Now – AS Reminder Can you remember what the following are? Effective Operations Capacity Utilisation Dealing with Customer Service suppliers Quality
  • 3. Learning Objectives By the end of the lesson you should be able to: 1. Understand the range of operational objectives typically set by larger businesses. 2. Understand how internal and external factors can influence the setting of operational objectives.
  • 4. Understanding Operational Objectives What are operational objectives? Targets set in relation to the production process or provision of a service. Targets can include output levels or unit costs.
  • 5. What do the operations function do? Decide where to produce Decide what production facilities are needed Choose best production methods Manufactures the product Order supplies and chooses suppliers Monitors quality Research new production processes Ensure efficiency Motivates staff
  • 6. What objectives might they have? Operational objectives: quality cost targets volume targets innovation efficiency environmental targets benchmarking innovation Research: 1. Find a description of each operational target. 2. Research businesses and find at least one real-life example of each of the operational objectives listed above.
  • 7. Operational Objectives – Research Questions 1. With use of an appropriate example, explain what the term ‘operational objectives’ means to a manufacturer of soft drinks, such as Coca-Cola. 2. Analyse the role of environmental targets within the supermarket industry. 3. What might be the operational targets of an online insurance company such as Direct Line? 4. Discus the potential advantages of adopting a policy of benchmarking between NHS Hospitals.
  • 8. What are Internal and External influences on operational objectives? Internal Resources available Ethics of the company (fairtrade?) The corporate objectives Brand image External Competitors performance Customer expectations Supplier actions Economic changes Demographics
  • 9. Operational objectives and Mr Bean Dave Woodward CEO Heinz UK & Ireland Age 45 Started at John Lewis Then Mars Then Coke Then P & G
  • 10. Mr Bean article questions 1. Four years ago Heinz was a UK market leader, what was the problem with the company? 2. What was the Operational Strategy adopted by Dave Woodward? 3. How much impact has this strategy made “dry grocery” vs the rest of the market? 4. Provide two examples of the output of this strategy 5. Despite the recession how have Heinz’s revenues been doing? 6. What’s the nature of the next wave of this strategy hinted at in the article? 7. What is an alternative/additional strategy discussed in the article and why has it been dismissed? 8. Can you identify a third strategy referred to? 9. Given that ketchup and beans “are about as mature as markets get” where is growth going to come from in the future?
  • 11. Finally Identify and explain three key words from todays lesson.
  • 12. Re-cap Learning Objectives You should now be able to: 1. Understand the range of operational objectives typically set by larger businesses. 2. Understand how internal and external factors can influence the setting of operational objectives.

Notas del editor

  1. Effective operations:Customer Service – few click websites, help desk, after sales service. Dealing with suppliers – Keeping costs down/ ethical/ speed of delivery/ payment terms/ location.Quality:Quality Control – checking at the end.Quality Assurance – checking throughout the production process/ all staff involved. Quality and marketing – closely link in A2.Capacity Utilisation:Spare capacity can lead to higher production costs. Can either reduce capacity or increase usage. Spare capacity can include machinery or space.
  2. Use Amazon case study.