Dialogic's 2013 WebRTC Impact Survey is a study that cuts through market speculation to deliver relevant information on the adoption and disruptive potential of WebRTC. The survey asked 169 key decision-makers in the service provider and telecom applications development communities to share their assessments of how WebRTC will evolve their business models and help them seize new opportunities across various market verticals.

1.
©
COPYRIGHT
2013
DIALOGIC
INC.
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RIGHTS
RESERVED.
2013
Impact
Survey

2. ©
COPYRIGHT
2013
DIALOGIC
INC.
ALL
RIGHTS
RESERVED.
2
Survey
Overview
! Dialogic
is
pleased
to
present
the
results
of
its
2013
WebRTC
Impact
Survey
that
asked
169
key
execuRves
of
Service
Providers
and
ApplicaRon
Developers
to
assess
the
impact
of
WebRTC
on
their
business
models.
! WebRTC
is
viewed
as
a
game
changing
technology
because
of
its
ubiquity
in
the
market
and
the
expectaRon
that
nearly
all
devices
with
a
Web
browser
will
eventually
be
enabled.
Forecast
to
approach
one
billion
devices
by
the
end
of
2013,
the
WebRTC
installed
base
provides
a
broad
plaVorm
for
those
firms
able
to
build,
deploy
and
scale
compelling
applicaRons
or
services.
And
while
tradiRonal
Over
The
Top
(OTT)
applicaRon
developers
will
certainly
benefit,
Service
Providers
are
emerging
as
a
major
gateway
to
success
due
to
the
power
of
network-­‐based
soluRons.
! The
study’s
respondents
voiced
their
confidence
in
WebRTC
with
a
combined
86.9%
indicaRng
that
WebRTC
is
significant
to
their
product
roadmaps.
Furthermore,
respondents
confirmed
that
video
conferencing
is
not
the
primary
beneficiary
of
the
implementaRon
of
WebRTC.
In
fact,
37.7%
of
respondents
believe
that
it
offers
a
broader
benefit
to
Unified
CommunicaRons.
Rather
than
tradiRonal
Enterprise,
35.9%
of
respondents
foresee
the
greatest
impact
to
the
EducaRon
market,
more
than
twice
the
16.8%
who
favored
Adult
Entertainment.
The
most
challenging
aspects
of
deploying
WebRTC,
however,
are
Interoperability
(33.9%)
and
the
complexity
of
mixing
video,
voice
and
data
streams
(30.4%)
absent
a
powerful
media
server
in
the
WebRTC
specificaRon.
! We
invite
you
to
enjoy
the
survey
and
to
share
your
thoughts
with
us
on
Twider
@Dialogic.

3. ©
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2013
DIALOGIC
INC.
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3
QuesRon
1
–
WebRTC:
DisrupRve
Behavior
! Respondents
overwhelmingly
idenRfied
the
browser-­‐based
aspect
of
WebRTC
(59.5%)
to
be
its
most
disrupRve
aspect.
With
nearly
one
billion
browsers
predicted
to
be
WebRTC-­‐enabled
by
the
end
of
2013,
the
installed
base
for
compelling
applicaRons
is
significant1.
What%is%the%most%disruptive%aspect%of%WebRTC?
Note:&168&respondents
7.7%&
9.5%&
10.7%&
12.5%&
59.5%&
Championed&by&Google&and&Mozilla&
RoyaltyCfree&video&and&audio&codecs&
Open&source&technology&
Web&services&model&
Built&into&browser,&thus&no&client&
1Source:
Dialogic
internal
esRmate

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4
QuesRon
2
–
Telecom
SoluRons:
Market
Impact
Which%Telecom%solutions%market%will%be%the%most%impacted%by%WebRTC?
Note:&167&respondents
3.0%&
12.0%&
18.0%&
29.3%&
37.7%&
Audio&Conference&Services&
IP@PBX&
Contact&Center&
Video&Conference&Systems&
Unified&CommunicaIons&
! Respondents
idenRfied
Unified
CommunicaRons
(37.7%)
as
the
market
that
will
be
most
impacted
by
WebRTC.
This
is
consistent
with
the
anRcipated
potenRal
of
WebRTC
to
drive
the
convergence
of
mulR-­‐party
video,
audio
and
collaboraRon
in
a
Rghtly
integrated
package.
! The
disrupRve
potenRal
to
Video
Conferencing
(29.3%)
remains
a
threat
to
incumbents
who
will
most
likely
struggle
to
match
flexibility,
ease
of
deployment
and
cost
effecRveness.

5. ©
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5
QuesRon
3
–
Telecom
Services:
Market
Impact
! Respondents
were
more
evenly
divided
as
to
which
telecom
services
market
would
be
the
most
disrupted,
but
most
favored
Mobile
Network
Operators
(24.6%)
and
their
more
than
six
billion
subscribers.
Smartphones
will
be
the
main
driver
as
Operators
expand
their
3G
and
LTE
networks.
! MulR-­‐Service
Operators
or
Cable
companies
(21.6%)
were
the
second
most
likely
to
be
impacted,
likely
driven
by
quad
play
services
and
strong
potenRal
to
drive
WebRTC
apps
via
the
set-­‐top
box.
Which%Telecom%Services%market%will%be%the%most%impacted%by%WebRTC?
Note:&167&respondents
12.0%&
21.0%&
21.0%&
21.6%&
24.6%&
Internet&Service&Providers&
Over;The;Top&Service&Providers&
PSTN&Service&Providers&
MulA;Service&Operators&
Mobile&Network&Operators&

6. ©
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6
QuesRon
4
–
VerRcal
Markets
Trends
! Respondents
overwhelmingly
selected
EducaRon
(35.9%)
as
the
verRcal
market
that
will
most
likely
benefit
from
WebRTC.
The
sheer
scale
of
the
global
EducaRon
market
plus
the
penetraRon
of
smart
phones
and
tablets
favors
this
conclusion.
! Adult
Entertainment
(16.8%)
was
a
strong
second
choice
given
the
technological
innovaRon
demonstrated
by
this
verRcal
and
the
profitable
growth
of
video
in
this
market.
Which%of%the%following%vertical%markets%will%benefit%most%from%WebRTC?
Note:&167&respondents
9.0%&
11.4%&
12.6%&
14.4%&
16.8%&
35.9%&
Hospitality&
Financial&Services&
Healthcare&
Online&Gaming&
Adult&Entertainment&
EducaIon&

7. ©
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DIALOGIC
INC.
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7
QuesRon
5
–
Vendor
Segment
Gains
! The
growing
preference
for
ApplicaRon
Server
Vendors
(30.5%)
is
reflected
in
the
opinion
that
this
market
has
the
most
to
gain
from
WebRTC.
This
response
is
a
significant
wake
up
call
for
Video
Conferencing
Vendors
who
will
likely
experience
tremendous
compeRRon
to
their
installed
base.
! Service
Provider
Infrastructure
Vendors
(24.0%)
such
as
Ericsson,
Huawei
and
Oracle
are
gaining
momentum
with
Service
Providers
in
their
ability
to
deliver
a
broader
array
of
turnkey
applicaRons.
What%vendor%segment%has%the%most%to%gain%from%WebRTC?
Note:&167&respondents
9.6%&
18.0%&
18.0%&
24.0%&
30.5%&
SIP&Client&/&So?&Client&Vendors&
Enterprise&Telecom&Vendors&
Video&Conferencing&/&Telepresence&Vendors&
Service&Provider&Infrastructure&Vendors&
ApplicaKon&Server&Vendors&

8. ©
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8
QuesRon
6
–
WebRTC
Browser
AdopRon
! Respondents
were
universally
confident
(95.9%)
that
WebRTC
will
be
successful
even
without
support
from
Microsol
Internet
Explorer
and
Apple
Safari.
This
is
likely
a
funcRon
of
Android’s
69%
worldwide
mobile
market
share1
and
the
Chrome/Firefox/Opera
worldwide
PC
market
share2
of
39%.
! Given
the
ability
of
most
devices
to
run
mulRple
browsers,
the
need
for
Microsol
Skype
or
Apple
FaceRme
to
join
the
WebRTC
ecosystem
is
greatly
reduced.
How$successful$would$WebRTC$be$without$support$from$Microsoft$Internet$Explorer$and$Apple$Safari?
Note:&169&respondents
4.1%&
8.9%&
18.9%&
31.4%&
36.7%&
No&success&
Highly&successful&
Limited&success&
Moderately&successful&
Very&successful&
1Source:
Strategy
AnalyRcs
December
2012
2Source:
Net
ApplicaRons
May
2013

9. ©
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2013
DIALOGIC
INC.
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RIGHTS
RESERVED.
9
QuesRon
7
–
WebRTC-­‐Enabled
Roadmaps
! Respondents
are
rethinking
their
business
models
at
a
torrid
pace
given
that
61.9%
consider
WebRTC
to
be
Very
or
Highly
Significant
to
their
product
or
services
roadmap.
This
is
a
parRcularly
unique
insight
because
it
highlights
the
breadth
of
adenRon
being
paid
to
WebRTC
and
the
likely
innovaRon
that
will
result
from
this
investment.
! Only
4.2%
of
respondents
considered
WebRTC
to
be
insignificant
to
their
organizaRon’s
roadmaps.
How$significant$is$WebRTC$to$your$product$or$services$roadmap?
Note:&168&respondents
4.2%&
8.9%&
19.0%&
25.0%&
42.9%&
Insignificant&
Limited&significance&
Highly&significant&
Moderately&significant&
Very&significant&

10. ©
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DIALOGIC
INC.
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10
QuesRon
8
–
WebRTC
AdopRon
Challenges
! While
WebRTC
is
poised
to
be
a
catalyst
for
change,
33.9%
of
respondents
sRll
highlighted
the
challenges
of
interoperability
likely
among
browsers,
protocols
and
the
future
integraRon
of
tradiRonal
landline,
Voice
over
IP
(VOIP)
or
Session
IniRaRon
Protocol
(SIP)
parRcipants.
! Mixing
Video,
Audio
and
Data
streams
(30.4%)
was
also
idenRfied
as
a
key
challenge
given
the
complexity
of
media-­‐rich
conversaRons
and
the
potenRal
for
collaboraRon
in
a
spec
that
is
absent
a
media
server.
What%is%the%most%challenging%aspect%of%WebRTC%technology%adoption?
Note:&168&respondents
6.0%&
13.1%&
16.7%&
30.4%&
33.9%&
Virtualiza<on&
Session&Security&
Scalability&/&High&availability&
Mixing&mul<ple&Video,&Audio&and&Data&streams&
Interoperability&

11. ©
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11
QuesRon
9
–
Open
Source
Challenges
! While
61.7%
of
respondents
prefer
that
WebRTC
is
Open
Source,
over
a
third
of
respondents
(34.7%)
expressed
their
concerns
that
end-­‐users
may
resist
deploying
Open
Source
code
likely
into
stringent
Enterprise
or
Government
communicaRons
environments.
! A
marginal
3.6%
of
respondents
indicated
they
cannot
work
with
Open
Source
likely
due
to
end-­‐user
prohibiRons
on
Open
Source
code
in
their
soluRons.
Do#the#open#source#and#royalty1free#aspects#of#WebRTC#affect#your#deployment#decision?
Note:&167&respondents
3.6%&
34.7%&
61.7%&
Cannot&work&with&Open&Source&
Concerned&about&customer&acceptance&issues&
Prefer&Open&Source&

12. ©
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12
QuesRon
10
–
WebRTC
Benefits
! Respondents
indicated
that
the
most
significant
benefit
of
WebRTC
is
its
low
implementaRon
costs
associated
with
high
returns
(22.0%).
Given
its
rapidly
expanding
installed
base,
the
absence
of
an
addiRonal
client
and
the
need
for
lidle
or
no
infrastructure,
WebRTC
is
a
high
potenRal
enabler
that
is
light
on
deployment
burden.
! CommunicaRons
cost
savings
(17.3%)
and
Developer
simplicity
(17.3%)
were
Red
for
second,
further
highlighRng
the
power
of
WebRTC.
What%is%the%most%significant%benefit%of%WebRTC%technology?
Note:&168&respondents
1.8%&
16.1%&
17.3%&
17.3%&
22.0%&
Hardware&infrastructure&is&too&costly&
Content&and&Collabora@on&
Developer&simplicity&
Communica@ons&cost&savings&
Low&implementa@on&costs&with&high&return&

13. ©
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13
QuesRon
11
–
WebRTC
Deployment
Timeframes
! Time
will
tell
if
WebRTC
can
survive
the
hype
cycle.
Even
with
the
study’s
general
endorsement
of
WebRTC,
38.5%
of
respondents
were
unsure
of
their
organizaRon’s
Rmeframe
for
introducing
a
soluRon.
This
contrasts
with
the
combined
49.0%
of
respondents
who
are
targeRng
a
new
soluRon
or
service
within
the
next
twelve
months.
What%is%your%organization’s%timeframe%for%introducing%a%WebRTC%solution%or%service?
Note:&169&respondents
18.3%&
11.8%&
18.9%&
12.4%&
38.5%&
073&months&
376&months&
6712&months&
12718&months&
Not&sure&

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14
Thank
You
! Thank
you
for
reading
the
2013
WebRTC
Impact
Survey
by
Dialogic.
! This
survey
indicates
that
the
future
of
WebRTC
relies
on
the
power
to
mix
diverse
streams
and
enable
connecRvity
between
legacy
networks,
endpoints
and
WebRTC-­‐enabled
browsers.
Dialogic
PowerMediaTM
XMS,
a
solware
media
server,
simplifies
mulR-­‐party
communicaRons
and
collaboraRon.
PowerMedia
XMS
also
provides
a
seamless
transiRon
for
virtualizaRon
and
cloud
environments.
Learn
more
at
www.dialogic.com
or
on
Twider
@Dialogic.

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15
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and
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well
as
related
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are
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trademarks
or
trademarks
of
Dialogic
Inc.
and
all
companies
controlling,
controlled
by,
or
under
common
control
with
Dialogic
Inc.
(“Dialogic”).
The
names
of
actual
companies
and
products
menRoned
herein
are
the
trademarks
of
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respecRve
owners.
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