ELEMENTS OF PERSUASION: LOGIC, EMOTION, AND CREDIBILITY

What does it mean to persuade? ,[object Object],[object Object]

How can people be persuaded? ,[object Object],[object Object],[object Object],[object Object],Aristotle (384 BC-322 BC) “ [Rhetoric is] the ability, in each particular case, to see the available means of persuasion.” - Aristotle

Credibility ,[object Object],[object Object],“ My whole family smokes, and nobody ever had a heart attack,” said your neighbor, Ted.

What method would you use to persuade in each situation? ,[object Object],[object Object],[object Object],[object Object]

Learn your audience. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FORMAT Page Setup FORMAT Page Setup MLA MLA

Your entire paper should: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your first page should: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

12 pt. Times New Roman Indented paragraphs Double-spaced throughout

How to double-space: ,[object Object],[object Object],[object Object],[object Object]

What’s wrong with this formatting? Not Times New Roman Single-spaced information Bolded Title

What’s wrong with this formatting? Larger bold title Unnecessary Name Margins wider than 1”

ELEMENTS OF PERSUASION: LOGIC, EMOTION, AND CREDIBILITY

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ELEMENTS OF PERSUASION: LOGIC, EMOTION, AND CREDIBILITY