Identity of Mister Cocktail by Julien at Jules David Design (www.julesdavid.com)

1. MISTER
COCKTAIL
IDENTITY
2011
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

2. WHAT DO YOU THINK
PEOPLE MISUNDERSTAND
ABOUT COCKTAILS?
David Wondrich (Cocktail Authority):
People are a little intimidated and think it’s challenging, think you need to be James Bond and know your order and walk up to the
bar, bang, and as a result they’re easily victimised by the unscrupulous, which is too bad. I think people think they need to know it
all, but they really need to understand how simple it is. At home, at least, get a whole lot of ice, use your palate and try not to make
it too sweet.
http://www.gourmettraveller.com.au/david-wondrich-cocktail-authority.htm
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

3. MISTER
COCKTAIL
SAYS:
COCKTAILS NEED
LESS RULES AND
MORE FUN
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

4. MISTER COCKTAIL BELIEVES THAT A LOT OF PEOPLE ARE
AFRAID TO MAKE COCKTAILS, THE COCKTAIL WORLD IS TOO
RIGID, THERE’S TOO MUCH RULES, AND WAY TOO MANY
COCKTAILS, PEOPLE ARE INTIMIDATED.
MISTER COCKTAIL WANTS TO BRING BACK THE FUN, MAKE
IT SIMPLE AGAIN SO PEOPLE WILL BE MORE AT EASE EXPERI-
ENCING WITH COCKTAILS AT HOME. COCKTAILS SHOULDN’T
BE SCIENCE, IT SHOULD BE FUN AND MOST OF ALL EASY!
MISTER COCKTAIL WILL PROVIDE THE TOOLS FOR THIS COCK-
TAIL REVOLUTION!
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

5. MISTER
COCKTAIL
SAYS:
EASY
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

6. MISTER COCKTAIL AIMS TO BE THE AUTHORITY ON
COCKTAILS. TO BE AN AUTHORITY ON ANY SUBJECT
YOU HAVE TO DO TWO THINGS.
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

7. 01
LEARN
TRAVEL, READ, FOLLOW, STAY UP TO DATE,
TAKE COURSES AND WORKSHOPS AND
OFF COURSE ALWAYS LEARN FROM THE BEST.
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

8. 02
TEACH
SHARE THE KNOWLEDGE, GIVE WORKSHOPS
AND TRAININGS, WRITE COLUMNS, PROVIDE
THE RIGHT TOOLS, EXPLAIN AND BE HELPFULL.
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

9. MENTALITY
FUN, DOWN TO EARTH, EASY GOING, NON PRETENTIOUS, HELPFULL,
SKILLED AND FULL OF STYLE.
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

10. VISUAL
TRAVEL, DISCOVER, STYLE, SOPHISTICATED, CLASSIC.
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

11. COLORS
CORAL DARK GREY OFF WHITE
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

12. NATURAL
MATERIALS
DARK WOOD LEATHER COTTON/
CANVAS
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

13. MISTER COCKTAIL
IDENTITY
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David

14. MISTER COCKTAIL
ONLINE
Augustus 2011 voor Mister Cocktail www.julesdavid.com
© 2011 Jules David