overview presentation of the main components of change management consulting used to help insure success of corporate mergers and acquisitions

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CHANGE MANAGEMENT OVERVIEW
MERGERS & ACQUISITIONS
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Presented by:
MISTY KHAN (Advena Artemis LLC)
Friday, May 20th, 2016

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• Why is Change Management needed?
• Main components of Change Management
• Stakeholder Analysis
• Communication Plan
• Training Plan
• Evaluating Success
CHANGE MANAGEMENT M & A OVERVIEW TOPICS

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Why do mergers and acquisitions fail?
WHY IS CM NEEDED?
“study after study puts the failure rate of mergers and
acquisitions somewhere between 70% and 90%”
… Harvard Business Review
 Poor Communication
 Success not defined
 Improper Expectations
 Poor Internal Marketing
 Culture Mismatch
 Wrong Players
 People Hate Change
 Poor Market Understanding
!

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Perception is not
always reality…
Components of CM
Stakeholders Analysis

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- Stakeholder Analysis report and metrics
- Project messaging/branding intelligence and Communication plan draft
- Change Impact Assessment and Risk Mitigation plan drafts
- Identify representative stakeholders to participate in interviews
- Send introduction email to stakeholders
- Schedule and conduct stakeholder interviews*
- Amalgamate and analyze data from interviews
*About the stakeholder
interviews:
Format: One on one, informal and
confidential to encourage candid
feedback
Content: 15 pre-set questions, most
consistent, some vary depending on
job function
Roster: A representative sample of
stakeholders across organization
and job levels
Duration: 20 – 45 minutes
depending on interviewee
- Create good will and create sense of project ownership
- Uncover project risks and potential mitigation strategy
- Discover effective/ineffective messaging and communication preferences
- Define success using SMART philosophy
Stakeholders Analysis
WHY?
HOW?
WHAT?
Components of CM

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Organization Key Influencer Impact Favorability* Risks Mitigation
Identify
stakeholder groups
Identify key
influencers &
rank
Populate level of
impact caused by
change on group
Classify support level
for the change
within groups
Identify risks to change
success for each group
Brainstorm mitigation
strategies for risks
Finance & Accounting John Doe High Supportive Tax season Postpone start
Operations Jane Doe High Neutral Equipment incompatible Equipment retrofit & trg.
Sales & Marketing Dave Smith Moderate Unsupportive Client loss Review AR
HR Sara Smith Low Neutral No Substantial risks N/A
Legal Pat Johnson Low Neutral No Substantial risks N/A
Stakeholders Analysis / Risk Matrix
Components of CM

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Communication Plan
• Fear stakeholders will not embrace
• Leads to information void
… filled with misinformation
UNDER
COMMUNICATION
• Scare off stakeholders with negative imagery
…that never comes to pass
• Over promise
…leading to disappointment at under delivery
Components of CM
OVER
COMMUNICATION

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Communication Plan
• Engenders positive sentiment
• Fosters team work / comradery
• Identifies project communication
PROJECT
BRANDING
• Formulated from stakeholder interviews
• Determines how project will be received
PROJECT
BRANDING
Components of CM

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Training Plan
Inadequate training is frequently sited as one of the
main reasons for unsuccessful transition…
CHALLENGES TO SUCCESS:
• Don’t think we need it
• Not properly scoped
• Comes near end of project
• Project fatigue
• Budget pressure
Components of CM

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Training Plan
EXECUTIVE
TRAINING
• Develop and publish
training schedule
• Register employees for
training
• Reserve rooms, amenities
• Conduct training
• Assess training success
• Refresher training as
needed
DETERMINE
TRAINING NEEDS
• As is/To be process
mapping & gap analysis
• Develop training needs
list based on gaps
• Assess remedial training
needs
• Determine who will
conduct and receive
training
DEVELOP
TRAINING
• Develop training
curriculum
• Train the Trainer
• Develop certification
criteria and assessments
• Communicate training
plan to responsible
management
Components of CM

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What does success look like?
Define
success
before
LOI!
Determine
metrics to
measure
success
Develop
Communication
Medium
Post transition
survey,
Lessons Learned,
Punch ListThink
SMART
Meaningful to
all SHs
Visible &
easily
interpreted
Evaluating Success

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Questions

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Advena Artemis LLC
info@advenaartemis.com
http://advenaartemis.com
713.256.7620
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