The document outlines an event session on tech tools for events. It discusses three macro tech trends of mobile adoption, hardware improvements, and connected platforms/APIs. It then summarizes presentations from five tech companies - Bob.tv, FirstGiving, Eventbrite, GroSocial, and Xomo. Each company presentation focuses on how their tools can help events by leveraging these trends, with an emphasis on mobile apps, social media integration, and data analytics. The document encourages participants to engage on Twitter with designated hashtags.

1. Tech Tools: The Event
Ecosystem
Mitch @Colleran, Partnerships & Integrations at
Eventbrite
#ELEVATENYC

2. Get the Most Out of This Session
Housekeeping items:
@Colleran
#ELEVATENYC
• Participate on Twitter
• #elevateNYC, #techtools
• @Eventbrite, @BizBash_News, @Colleran
• Think of questions for Q&A
• Slides will be posted to Slideshare.com

3. Tech Tools to Elevate your next Event
Session Schedule
@Colleran
#ELEVATENYC
• 3 Macro Trends
• Tech Tool Summaries:
• Bob.tv: Deb Greif, Managing Director
• FirstGiving: Laura Reino, Business
Development
• Eventbrite: Matt Rosenberg, SVP of Sales &
BD
• GroSocial: Zach Mangum, CEO
• Xomo: Jeff Sinclair, CEO

4. Tech Trends
Who cares?
@Colleran
#ELEVATENYC
Benefit: Technology lowers costs, increases
efficiency, and increases utility.
Problem: Lots of noise. Every service self identifies as
innovative.
How to find success: Understanding more macro
market trends will help you identify real opportunities to
improve your business.
Example: Online Video

5. Broader Tech Trends
@Colleran
#ELEVATENYC
Mobile:
Everyone has smart phones, but how should they be
used to your advantage?
Hardware Improvements:
With iPads, Phablets, and $100 devices with more
power than the Apollo Lunar Module, devices can do
much more than ever before, but where does one
start?
Connected Platforms and Open APIs:
If I told you this means less fiddling with
spreadsheets, CSVs, and manual imports, would I
have your attention?
Trends that Apply Today

6. Tech Trend #1
Mobile Adoption
@Colleran
#ELEVATENYC
Trend: We’re all walking around with mini computers in
our pockets. Attendees and organizers are already using
these devices to receive information from their
networks, general news, and more.
Impact: It has never been easier to provide attendees with
the information they need at their finger tips.
What is being replaced: Paper brochures, posted
signs, PDF attachments to emails, last minute trips to the
printer.

7. Tech Trend #2
Hardware Improvements
@Colleran
#ELEVATENYC
Trend: Hardware technology is constantly becoming more
advanced and cheaper (thanks to Moore’s Law).
Impact: With improvements to widely available hardware
devices, companies are replacing specialized hardware
with these devices.
What is being replaced: Point of sales, badge/ticket
scanners, lead retrieval hardware, business cards, etc.

8. Tech Trend #3
Connected Platforms and APIs
@Colleran
#ELEVATENYC
Trend: Companies are releasing open APIs (Application
Programming Interfaces), so that software vendors can
easily integrate data
Impact: Users’ data is less likely to be stuck on one
platform making it easier for different services to work
together
What is being replaced: Spreadsheets, CSVs, and
manual importing/exporting of data

9. BOB.tv
Deb Greif, Managing Director
#ELEVATENYC

10. Bob.tv 1
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

11. Bob.tv 2
Subtitle
@twitter_handle
#ELEVATENYC
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

12. Bob.tv 3
Subtitle
@twitter_handle
#ELEVATENYC
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

13. Bob.tv 4
Subtitle
@twitter_handle
#ELEVATENYC
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

14. Bob.tv 5
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

15. Bob.tv 6
Subtitle
@twitter_handle
#ELEVATENYC
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minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

16. FirstGiving
Laura Reino, Business Development
#ELEVATENYC

17. FirstGiving 1
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

18. FirstGiving 2
Subtitle
@twitter_handle
#ELEVATENYC
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

19. FirstGiving 3
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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20. FirstGiving 4
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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21. FirstGiving 5
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

22. FirstGiving 6
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

23. FirstGiving 7
Subtitle
@twitter_handle
#ELEVATENYC
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

24. FirstGiving 8
Subtitle
@twitter_handle
#ELEVATENYC
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minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

25. Eventbrite
Matt Rosenberg, SVP of Sales and BizDev
#ELEVATENYC

26. Unmatched size, scale and expertise
@eventbrite
#ELEVATENYC
1.5 million events
100 million registrations sold
$1.5 billion in gross tickets
Events in 179 countries

27. #ELEVATENYC
@eventbrite
Speed Scale Security
Product innovations launched in 2012: 200+
Top engineering and product talent in 2013: 105
Seamless handling of high volume, high demand
onsales
Site uptime in 2012: 99.9%
Dedicated team members to fight fraud: 15

28. Innovation that
Sells More

29. social media mobile growth reporting &
analytics

30. social media
Unlocking Ticket Sales
with social integration

31. One attendee: 262 friends*
Potential reach: 68,600 friends
*Average number of Facebook friends per user in 2012. Source: Arbitron: Edison
Research

32. $4.15Increase in revenue

33. Social Integration Turns Attendees
into your biggest promoters
Event discovery
via event
directory, mobile, email, or
social sites

34. social media mobile growth
Capturing More Revenue
with mobile innovations

35. Eventbrite
for mobile
25%event page traffic
from mobile devices
60%lift in conversion for
mobile-optimized events
Discovery Mobile Purchasing
Mobile Optimization
critical to increasing conversions

36. Entry Manager
Ticket Scanner
At The Door
Mobile Box
Office
Eventbrite
Event Discovery
150kactive users per week
3.1mtickets scanned in 2012
619ktickets sold in 2012
Our Mobile Solutions

37. social media mobile growth reporting &
analytics
Analyzing Data
to impact your bottom line

38. Monitor your sales
Maximize marketing dollars
Identify trends
Real-Time Data
to make the right business decisions

39. Our API Ecosystem
with over 60 app integrations

40. With over 1.5 million events,
we attract 80 million attendees
with a diverse range of passions
and interests

41. Thank You!
Matt Rosenberg
Matt@eventbrite.com
#ELEVATENYC

42. GroSocial
Zach Mangum, CEO
#ELEVATENYC

46. • Event pages lack
flexibility
• Public “RSVP” -- no
ticket selling element
THE PROBLEM WITH FACEBOOK

48. • Business pages offer
complete flexibility
• Add Eventbrite
widgets to any tab to
enable ticket sales
and/or RSVPs
• Incentivize
attendance
WHERE FACEBOOK GETS COOL

49. SETUP

50. LIKES, LISTS, & TICKET
SALES

51. • Event tickets sold (hist. average): 450
• Event tickets sold (this event): 618
• 37.3% INCREASE!
THE RESULTS

52. www.grosocial.com/pages/eventbrite

53. Xomo
Jeff Sinclair, CEO
#ELEVATENYC

54. Xomo 1
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

55. Xomo 2
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

56. Xomo 3
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

57. Xomo 4
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

58. Xomo 5
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

59. Xomo 6
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

60. Xomo 7
Subtitle
@twitter_handle
#ELEVATENYC
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dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

61. Xomo 8
Subtitle
@twitter_handle
#ELEVATENYC
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

62. Xomo 9
Subtitle
@twitter_handle
#ELEVATENYC
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

63. Xomo 10
@twitter_handle
#ELEVATENYC

64. Questions?

65. #ELEVATENYC
Thank You!
Mitch Colleran
@colleran
mitch@eventbrite.com
Contact me: