Google+: The Unsocial Network (for marketers)

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MnSearch, The Minnesota Search Engine Marketing Association

This presentation is from our Search Snippets #8 event titled "The Pro’s Positive Perspective on All Things Google+" and is a look at Google's social network from a unique perspective. It shows Google+'s impact on Google's search engine and advertising offerings, as well as how businesses and marketing professionals can use Google+ effectively.

Tecnología Empresariales

Google+: The Unsocial Network
(for marketers)
Presented by: James Svoboda (@Realicity)
Search Snippets #8: The Pro’s Positive Perspective on All Things Google+
July 31, 2013

What is Google+?
James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
This Isn’t the Social Network You’re Looking for.

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
“We want to be a Reflection of the Web.”
Photo credit: Scott Beale

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
You can’t accurately reflect of what you can’t fully see.

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Profiles say a lot about us Personally & Professionally.

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
How Can Will They Use Google+ Data for...
Authority - “Expertship”
Influence – Whom influences whom?
Authorship – Beyond the blog
Guest Posting – Expert or Hack?
Link Building – Trusted Source?
Organic Listings – Predicting Clicks
Paid Listings – Predicting Clicks
Display Advertising – Interest Targeting
Remarketing – Interest & Engagement
Reviews –Trust, Location & Authority
Connections – How close are they?
Shares – Public Display of Affection?
+1’s – Global, Local or Tribal?
Multi-Device – Where are you right now?

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
How Do Your Connections Influence You?

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
What About Your Local Connections?

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Local Reviews by Your Connections.

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Google+ Connections Influencing SERPs

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Beginning to believe?

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
High Volume + Low Commercial Intent = No Ads

Google+
(for marketers)
James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
The #2 “Social” Network (powered by Gmail & YouTube)
Photo credit: Dustn.tv

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Use Hashtags. #TheyRock

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Share Content with Targeted Circles

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Share with Communities to Improve Reach

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Now Showing: +1’s in Connections Streams

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Use the Google+ Social Ad Extension for AdWords

Google+
(for websites)
James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Establish rel=Author and rel=Publisher

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Add Badges and Icons to Your Sites and Blogs

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
+1 All The Things!

James Svoboda Search Snippets #8: All Things Google +
@Realicity Download: www.webranking.com/presentation
Rich Snippets (schema.org microdata or open graph)

THANK YOU!
Download: www.webranking.com/presentation
James Svoboda
VP, MnSearch / CEO, WebRanking
t: @realicity
e: james.s@webranking.com
b: www.webranking.com/blog
Visit the Minnesota Search Engine Marketing Association at www.mnsearch.org

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