FindLaw SEO Coordinator Matt Gregory shares how to get and manage local business reviews at MnSearch's Search Snippets: Local SEO event.

1. We Reap What We Sow
Local
Reviews

2. Fun Facts Fox

3. Agenda
 Why Reviews Are Important
 How To Efficiently Funnel Reviews
 Where To Direct Your Customers
 How To Effectively Manage Reviews

4. Review & Reputation Statistics
 72% of consumers trust online reviews as
much as personal recommendations
 52% of consumers are more likely to use a
local business if they have positive reviews
 Just 28% of consumers cite location and/or
price as the main decision making factor

5. …But Getting Reviews Is Difficult!
5
 Won’t Happen Overnight
 We Reap What We
Sow
 ‘Bake It’ Into Marketing
Strategy
 If product/service is
great, customers will
feel compelled to talk
about it

6. …But Getting Reviews Is Difficult!
 Speak To The
Interaction
 Was the business
helpful?
 Did they provide
beneficial answers?
 Did they set
appropriate
expectations?
Total of 72 reviews for ‘Los Angeles DUI
Attorney’

7. Efficiently Funnel Reviews
 Be aware of review
guidelines for each
directory
 Use for evil and violate
review guidelines
DO DO NOT
 Remediate ‘Poor’
feedback as soon as
possible
 Build a diverse
portfolio of reviews
on separate
platforms
 Ignore ‘Poor’
feedback
 Direct all users to
leave reviews on
one single local
listing

8. Efficiently Funnel Reviews (cont.)
 Create a ‘Feedback
Page’ on the website
 Add a contact form to the
page
 Ensure the form has a
field that measures
experience
 Excellent
 Poor

9. Efficiently Funnel Reviews (cont.)
 If Excellent Was Chosen:
 Re-direct the user to a page that provides visibility
to your local listings

10. Efficiently Funnel Reviews (cont.)
 If Poor Was Chosen:
 Re-direct the user to a “Thank You” page
 Contact the client directly to remediate the
situation
 Allows business to handle negative reviews ‘in-
house’

11. Where should my customers leave reviews?
 Varies Between Each Industry
 Important To Be On:
 Google+ Local
 Yelp
 Industry-Specific review sites
 Utilize GetListed.org's ‘Best US Citation
Sources' tool
 Category
 City

12. How Do I Manage Poor Online Reviews?
 Poor Reviews ≠ End of the World
1. Address Complaint with the Customer Privately
 Heated Emotions
 Try reaching out via telephone, email, or social
media
2. Respond Publicly
 Shows potential clients that we listen

13. Feel Free To Connect
 LinkedIn
 Google+
 Twitter
 @m_j_gregory
 www.localseoupdate.c
om

14. Q&A