UX, SEO, Mobile - Sue Anderson

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MnSearch, The Minnesota Search Engine Marketing Association

This presentation by Sue Anderson is from our Search Snippets #9 event titled "Mobile Search" and is a look at the web as it is today via mobile platforms. How user experience on a mobile device can really affect conversions and how a visitor can interact on your site.

Educación Tecnología Empresariales

Deluxe Corporation
UX, SEO & MOBILE
Deluxe UX Team

Deluxe Corporation – Proprietary and Confidential 2
Topics for Today
• What we do?
• Context
• Content
• Designing for Mobile

Deluxe Corporation – Proprietary and Confidential 3
Who am I?
Sue Anderson
Mom of 4 boys
Computer science degree
PTC
Deluxe
sue.anderson@deluxe.com

Deluxe Corporation – Proprietary and Confidential 4
What We Do?
USER

Deluxe Corporation – Proprietary and Confidential 5
Exercise
Why would you access Target.com from
your home?
Why would you access Target.com while
on the road?
Why would you access Target.com while
you are in a Target store?

Deluxe Corporation – Proprietary and Confidential 6
Understanding Context
 Who?
 Where?
 Which device?
Native capabilities?
 Their goals?
http://static.guim.co.uk/sys-images/MONEY/Pix/pictures/2011/11/18/1321633579333/Girl-with-mobile-phone-007.jpg
http://www.straitstimes.com/sites/straitstimes.com/files/imagecache/story-gallery-featured/chinaagep13e.jpg

Deluxe Corporation – Proprietary and Confidential 7
Prioritizing Content Needs
Business
Goals
User
Goals
I need it in blueLatest Promotions
What are your hours?We also sell toothpaste
We’ve been in business
for 30 years
Where’s the closest
location?
5
1
2
3
4
6

Deluxe Corporation – Proprietary and Confidential 8
Mapping Content to Design

Deluxe Corporation – Proprietary and Confidential 9
Mobile Device Behaviors
People are impatient
Bandwidth constraints
Distracted

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Mobile Design Principles
Keep it simple
–Content
–Design/visuals

Deluxe Corporation – Proprietary and Confidential 11
Mobile Design Principles
Reduce Digging
–Clear CTAs with strong scent
–Get to content ASAP

Deluxe Corporation – Proprietary and Confidential 12
Mobile Design Principles
Take advantage of native functionality
–GPS
–Click to call

Deluxe Corporation – Proprietary and Confidential 13
Our Message
“Know thy
user, and YOU are
not thy user.”

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