Presentation of Nokia (Oscar Gutierrez) during Mobile Convention Amsterdam.

1. Reaching millions of consumers with great apps:
“Nokia and Qt”
Oscar Gutierrez Isiegas
Developer Relations Manager FN Iberia
Oscar.gutierrez-Isiegas@nokia.com
Twitter: Oscar_DRM

2. Developer Golden Rules
• A large, highly-engaged customer base
4 • Some great tools
Simple rules guide
mobile developers • Application discovery (through a store)
to be successful
• Multiple paths to monetize apps

3. Symbian 3 Users Are Downloading More Than Ever
• GLOBAL REACH:
New S^3 Devices as % of total Ovi Downloads
Downloads come from over 190 Countries
16%
(90% who can purchase in their local
currency)
14%
12%
• OVI STORE: 80% conversion (from Ovi store
10%
traffic to download)
8%
• DOWNLOAD GROWTH: 43% increase in
Nov/2010 Dec/2010 Feb/2011
downloads per user over 3 month period

4. Qt offering
• The cross-platform application and UI
framework which Nokia solely focuses on
for future Symbian and MeeGo devices
Qt
• Qt is a framework, not a runtime, your
apps run with native performance.
• Nokia Qt SDK supports app creation for
Nokia smartphones
• 70% less code than Symbian

5. Qt on device market
Symbian & Meego
75 million 150 million
installed base future shipments
addressable market

6. Global scale at all device segments and price points
20+ 150 € 500 €
Nokia smartphones
have Ovi Store and
Price segments (EUR)
support Qt

7. Developers praise the Nokia Qt SDK
“The APIs are well designed and clear.
Nokia Qt SDK will allow maximum
portability of the application between
all the platforms that support it
including Maemo, Symbian, MeeGo.”
“The intuitive nature of the development
platform lends itself to rapid development, with
fast turnaround in the evaluate cycle.
The integration of the mobile device into the SDK
is seamless and the tools are a breeze to use. ”

8. Qt is powerful and keep innovating
Mobility 1.1 – release candidate
Mobility 1.0 – use now
Camera
Bearer Management API Document Gallery
Contacts Feedback
Landmarks
Location
Maps/Navigation
Messaging
Organizer
Multimedia
Service Framework – Out of process
Publish and Subscribe
Service Framework
Sensors Mobility 1.2 – technology preview
System Information
Connectivity (Bluetooth, NFC)
Versit

9. Improve your business with Nokia Qt Services
• Qt Notifications:
• A push notification service which allows point to point messages (Service-to-Client),
application wake-up, with optimized and automated connectivity
• https://projects.forum.nokia.com/notificationsapi
• IAP (In App Payment):
• Create apps where consumers can purchase additional features while the app is
open. The API notifies your app of the status of the payment request, which allows
the new feature to be enabled
• https://projects.forum.nokia.com/iap

10. Nokia Speaks to Both Global and Local Markets

11. What is OVI Store
• Easiest way for consumers to discover the
latest applications, games & more on Nokia
devices.
• Personal and highly relevant local content
readily available
OVI Store
• Global audience for content providers to
effectively monetize their assets

12. 6 numbers you should know
5.0+ 32 103
Million Markets with Operators on board
downloads daily operator billing
43% 30,000+ 80%
Growth in downloads Apps available traffic converts to a
download
per active user 755% annual growth

13. Operator Billing
13X 32
More purchases with Operator Countries with billing from
Billing 109 Operators

14. Put up signposts
Use our Available on Ovi Identifier
logo, as long as your content
promoted is available on the Store.
When used online, there can be a deep
link directly to the content on
store.ovi.com.
Get our logos here:
https://brandbook.nokia.com/assets/

15. Explore co-marketing efforts with us to drive downloads
01 Multi-channel
marketing 02 A landing page
with your brand 03 The Nokia
Ovi Store
MOBILE
01
EMAIL
PC
User’s attention and interest is raised
User enters the co-marketed landing User downloads and installs preferred
with effective co-branded PC, mobile
page in order to acquaint oneself to the Nokia Ovi content from the Nokia Ovi
and email marketing banners.
offered promotions. Store.
Customizable Non-customizable

16. Let us help you
We have created some tools to help you sell your content online for free.
Learn more here: http://promotions.ovi.com/pac/

17. Dada
Dada, based in Italy, has close to 5 Million downloads in
Ovi Store!
Dada utilized Qt 4.7 to develop apps optimized for
Nokia Symbian^3 devices. "We believe Qt has a great
future," said Emanuele Bolognesi, Head of Mobile Apps
at Dada.
"Qt, in its early stages, already makes the development
process much easier, and we are looking forward to the
new releases of the SDK and more Qt-enabled devices
from Nokia."
Read more on the Ovi Blog:
http://blogs.forum.nokia.com/blog/ovi-publisher-successes/2011/02/09/dada

18. Nimbuzz Messaging App
Consistently one of the Top 10 downloaded apps in Ovi
Store – by consumers from all over the world!
Winner of Ovi’s Must Have Social Networking App in
2009
One of the Top 3 favorite apps on Ovi!
Read more on the Ovi Blog:
http://blog.ovi.com/dailyapp/global/2010/02/nimbuzz-more-than-1-million-ovi-store-users-cant-be-wrong/

19. eBuddy Messaging App
Over 3 million downloads within the first 3 months in
Ovi store!
Consistently one of the Top 3 apps downloaded
globally
“A big advantage is that eBuddy works on almost
every phone. For Nokia alone, it works on 900 devices.
The best experience is through the OviStore app, but if
your phone doesn’t support that, then there’s a Java
version. There’s even an XHTML version for the few
phones that don’t work with the Java app.”
- CEO of eBuddy, Jan-Joost Rueb
Read more on the Ovi Blog:
http://blog.ovi.com/dailyapp/global/2010/07/the-ceo-of-ebuddy-shares-secrets-of-their-success/

20. Shazam Music Recognition App
Within 48 hours of landing on Ovi Store, Shazam had
been downloaded in 178 countries!
Shazam has been downloaded in over 200 countries
and onto 40 different Nokia devices!
Consistently one of the Top 15 downloaded apps in Ovi
Store – by consumers from all over the world
Winner of Ovi’s Must Have Music App
Available in various languages besides English,
including Bulgarian, Chinese and Turkish
Read more on the Ovi Blog:
http://blog.ovi.com/dailyapp/global/2010/08/like-magic-shazam-names-songs-heard-by-your-nokia-device
http://blog.ovi.com/dailyapp/global/2009/11/shazam-names-that-tune/

21. More succes apps are coming, do you want join them?

22. Thank you.
Developer Relations Manager FN Iberia Developer Relations Manager FN France & Benelux
Oscar.gutierrez-Isiegas@nokia.com Rahim.Zaknoun@nokia.com