5. Competition
Booyah!’s MyTown Foursquare King of Parking
Real world Pacman:
Real world Monopoly: Visit and Check in
Catch and Run style
Feature Take venues first, collect frequently and be the
Constant Check in/out rewards well
rents, trade venues Mayor of venue
Collect items by checking in
5 mil. users, 3 mil. check-ins 3 mil. users, 1.5 mil
Figures n/a
per day check-ins per day
Free app Free app
Free app
Business Virtual Items Sale Virtual Items Sale
Venue Sponsorships
Venue Sponsorships Venue Sponsorships
6. Business Model
✓
✓ : 0.99$( , 10 )~5.99$( 10 )
✓
✓
✓ iAd inclusion on key screens for US and JP
8. Expansion
• Internationally...
• Launch Japanese, English version: with Colo. Servers
• US/JP has much more ‘Paid’ users in iTunes
• Platform wise...
• Porting to Android, Samsung’s Bada
• Bada support launching EU markets with Billing
9. Team
Product Management Microsoft/Neowiz/Overture
Michael Kim Business Development Product Manager, General Manager
General Management MSN,SayClub,OV AdPlatform,SFOON
Daum/RTW/Nurien
Sooyoung Kim Front/Backend Engineer Development Lead: SFOON
Java,Obj.C,DB
Web Agencies/RTW/Nurien
Product Interface Design
Taeyoon Lee Web Design/Coding
Design Lead: SFOON, SFK
Interface Builder, HTML5