[퓨리소프트]Project witchme 2010_09_24_배포용

•

2 recomendaciones•776 vistas

Mobileteam Mk

Tecnología

Presenter:
Eric Hwang
Founder & CEO
erihwa@gmail.com

“Social Networking for Kids”

유저 나이

아이들 성인
Virtual Social
Worlds Networking

 USA Facebook Users
As of 1/04/09
Age Users Percentage
0-17 5,674,780 13.5%
18-24 17,192,360 40.8%
25-34 11,254,700 26.7%
35-54 6,989,200 16.6%
55+ 954,680 2.3%
Unknown 23,480 0.1%

Source: Facebook’s Social Ads Platform

▶ 미국의 인터넷신문 eMarketer에 따르면 2011년까지
5천만명에 이르는 미국, 캐나다 초등학생의 53%가
Club penguin과 같은 가상현실게임을 할 것으로 예상하고 있다.

Survey: Where kids ages 7-10 go online. ( Jan 2010 )

(Average monthly US unique users in millions, Jan-Oct ’08)

WebKinz ClubPenguin Neopets IMVU SecondLife

(Source: comScore Networks, J.P. Morgan estimates)

 Kids make money
◦ “ Baby Sitter” Effect

미니게임 월드 탐험
코인 획득 요리 재료 획득

요리 만들기
마나 회복

Decorate
몬스터 잡기 마법 이벤트

크래프팅
스페셜 아이템 획득

Super Item

Other

“Transformation”
The appeal of
growing up.

Club Penguin Moshi Monster

Habbo Hotel Barbie girl

둘이서 즐기는 멀티 미니게임

일반화 된 아이템 시스템과 보상 시스템

발전된 플래시 기술

Stage 1: Stage 2: Stage 3:
- Development Finalize - USA Office Setup - Four Target Marketing
- Marketing - USA Partner Orientation • Portals
Deployment Research • Dress-up
- “Viral Marketing Tools”
- Launch (09.15) Development • Direct
• Minigames
- Marketing Prep

Trimester Financials
(total over four month period)

Part Sep – Dec Jan - Apr May - Aug Sep - Dec

Development $130,700 $119,900 $119,900 $119,900

Marketing $30,900 $119,300 $122,117 $180,231
Costs
Service & Support $15,000 $37,247 $142,492 $418,754

Total Cost $169,100 $276,447 $384,509 $718,884

Unique Users 750 28,744 204,153 664,590

Income Revenue $0 $38,718 $314,482 $1,308,611

Profit -$169,100 -$237,728 -$70,027 $589,726

Notes Setup Intial Marketing BEP Expansion

(Note: See budget sheet for detailed budget)

기준 : 달러 ($)
400,000

300,000

200,000 Cost

Revenue
100,000

0

10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
Month

 보수적인 매출 추정 :
 같은 계열의 타 게임들 성장자료 기준:
 ClubPenguin, OurWorld, Spine World, Moshi Monsters
 3 of every 10 ClubPenguin users
 -or- based on growth to 10% market share
 전체 게임 User 중 프리미엄 User 10% 목표

Más contenido relacionado

Destacado

[제타앱] 슈퍼스타M 공개자료 제타앱 201009Mobileteam Mk

Numeros ordinalesencadenados

Python geek Event DescriptionParbhat Puri

[발표자료] 터치링 블로거 간담회Touchring

9월 17일 커피 - 실리콘밸리 업데이트StartupAlliance

[원더풀소프트] Ir일반인배포자료(일대일 20100926 이수룡)Mobileteam Mk

[데브클랜] 사업계획서 제출용-20100924Mobileteam Mk

9월 17일 커피 - 비글로벌 참관기StartupAlliance

[김훈배]스마트폰개발자활성화Mobileteam Mk

16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표VentureSquare

[김진영]코리아It펀드운영방안Mobileteam Mk

[박성빈]투자대상스타트업선별Mobileteam Mk

Destacado (12)

[제타앱] 슈퍼스타M 공개자료 제타앱 201009

Numeros ordinales

Python geek Event Description

[발표자료] 터치링 블로거 간담회

9월 17일 커피 - 실리콘밸리 업데이트

[원더풀소프트] Ir일반인배포자료(일대일 20100926 이수룡)

[데브클랜] 사업계획서 제출용-20100924

9월 17일 커피 - 비글로벌 참관기

[김훈배]스마트폰개발자활성화

16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표

[김진영]코리아It펀드운영방안

[박성빈]투자대상스타트업선별

Similar a [퓨리소프트]Project witchme 2010_09_24_배포용

Empower Connect11 Trend FlashEmpower MediaMarketing

Using Gamification in Startups - Now you’re playing with powerDudi Peles

Marketing social startupKirill Popov

MVT Eagles Worldwide Presentationianskey2success

Kwizme presentation aug 19Sarji Mattu

Gamification Intro for Content StrategyCorinne Schmid, MBA, ECMm

Duke Greenhill Partners - Youth Mobile MarketingDuke Greenhill Partners | The Idea Factory

GamificationUniversity of Waterloo Stratford Campus

Chiquita Gets its Game OnEmpower MediaMarketing

Fiksu presentation at GDC: The Vicious Battleground, The Challenge of Gamer A...Fiksu

Casual Connect iQU.comGame-Consultant.com

How To Make An Excellent SMS Call To ActionWaterfall Mobile

I t finale_v2.0shahrizan lothfi amir hamzah

DSC - Digital Shopping Channel - DeckNoelle Reno

Social Media ROI - Scott McAndrewTerralever

OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics

If Tinder pursues multiple monetization strategies: analysis of outcomesJames Dennin

Dan Gillett & Tim Kachuriak - Social Fundraising Strategy & Success StoriesSocial Media for Nonprofits

DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEAIDATE DigiWorld

Similar a [퓨리소프트]Project witchme 2010_09_24_배포용 (20)

Empower Connect11 Trend Flash

Using Gamification in Startups - Now you’re playing with power

Marketing social startup

MVT Eagles Worldwide Presentation

Kwizme presentation aug 19

Gamification Intro for Content Strategy

Duke Greenhill Partners - Youth Mobile Marketing

Gamification

Chiquita Gets its Game On

Fiksu presentation at GDC: The Vicious Battleground, The Challenge of Gamer A...

Casual Connect iQU.com

How To Make An Excellent SMS Call To Action

I t finale_v2.0

DSC - Digital Shopping Channel - Deck

Social Media ROI - Scott McAndrew

OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205

If Tinder pursues multiple monetization strategies: analysis of outcomes

Dan Gillett & Tim Kachuriak - Social Fundraising Strategy & Success Stories

DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA

Más de Mobileteam Mk

[플레이매스] Presentation 100929Mobileteam Mk

[김수일]Skt의상생펀드방향및교육센터Mobileteam Mk

[장병규] 스타트업의 성공조건 (매경).3Mobileteam Mk

[김종갑] 美 실리콘벨리 Vc동향 및 모바일 기술동향Mobileteam Mk

[정지훈] 매경 창업코리아 강의Mobileteam Mk

[힛젠] Ir자료Mobileteam Mk

[유저스토리랩] (Print 3)Mobileteam Mk

[엠에이치마인드] Pt for open ir 배포용Mobileteam Mk

[데브클랜]사업계획서 제출용-20100924Mobileteam Mk

[비욘드시스템즈] 회사소개서 Ir 20100915Mobileteam Mk

[모글루]사업계획서 100926Mobileteam Mk

Más de Mobileteam Mk (11)

[플레이매스] Presentation 100929

[김수일]Skt의상생펀드방향및교육센터

[장병규] 스타트업의 성공조건 (매경).3

[김종갑] 美 실리콘벨리 Vc동향 및 모바일 기술동향

[정지훈] 매경 창업코리아 강의

[힛젠] Ir자료

[유저스토리랩] (Print 3)

[엠에이치마인드] Pt for open ir 배포용

[데브클랜]사업계획서 제출용-20100924

[비욘드시스템즈] 회사소개서 Ir 20100915

[모글루]사업계획서 100926

Último

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Manulife - Insurer Innovation Award 2024The Digital Insurer

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

A Domino Admins Adventures (Engage 2024)Gabriella Davis

TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc

Partners Life - Insurer Innovation Award 2024The Digital Insurer

Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays

Boost PC performance: How more available memory can improve productivityPrincipled Technologies

HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Principled Technologies

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Automating Google Workspace (GWS) & more with Apps Scriptwesley chun

[퓨리소프트]Project witchme 2010_09_24_배포용

1. Presenter: Eric Hwang Founder & CEO erihwa@gmail.com “Social Networking for Kids”

4. 유저 나이 아이들 성인 Virtual Social Worlds Networking

6.  USA Facebook Users As of 1/04/09 Age Users Percentage 0-17 5,674,780 13.5% 18-24 17,192,360 40.8% 25-34 11,254,700 26.7% 35-54 6,989,200 16.6% 55+ 954,680 2.3% Unknown 23,480 0.1% Source: Facebook’s Social Ads Platform ▶ 미국의 인터넷신문 eMarketer에 따르면 2011년까지 5천만명에 이르는 미국, 캐나다 초등학생의 53%가 Club penguin과 같은 가상현실게임을 할 것으로 예상하고 있다.

7. Survey: Where kids ages 7-10 go online. ( Jan 2010 )

8. (Average monthly US unique users in millions, Jan-Oct ’08) WebKinz ClubPenguin Neopets IMVU SecondLife (Source: comScore Networks, J.P. Morgan estimates)  Kids make money ◦ “ Baby Sitter” Effect

10. (-video here-)

11.

12.

13.

14. 미니게임 월드 탐험 코인 획득 요리 재료 획득 요리 만들기 마나 회복 Decorate 몬스터 잡기 마법 이벤트 크래프팅 스페셜 아이템 획득 Super Item

15. Other “Transformation” The appeal of growing up. Club Penguin Moshi Monster Habbo Hotel Barbie girl

16. 둘이서 즐기는 멀티 미니게임 일반화 된 아이템 시스템과 보상 시스템 발전된 플래시 기술

17. Easy & Fun for kids, 100% Safe

18.

19.

20.

21. Stage 1: Stage 2: Stage 3: - Development Finalize - USA Office Setup - Four Target Marketing - Marketing - USA Partner Orientation • Portals Deployment Research • Dress-up - “Viral Marketing Tools” - Launch (09.15) Development • Direct • Minigames - Marketing Prep

22.

23.

24.

25. Trimester Financials (total over four month period) Part Sep – Dec Jan - Apr May - Aug Sep - Dec Development $130,700 $119,900 $119,900 $119,900 Marketing $30,900 $119,300 $122,117 $180,231 Costs Service & Support $15,000 $37,247 $142,492 $418,754 Total Cost $169,100 $276,447 $384,509 $718,884 Unique Users 750 28,744 204,153 664,590 Income Revenue $0 $38,718 $314,482 $1,308,611 Profit -$169,100 -$237,728 -$70,027 $589,726 Notes Setup Intial Marketing BEP Expansion (Note: See budget sheet for detailed budget)

26. 기준 : 달러 ($) 400,000 300,000 200,000 Cost Revenue 100,000 0 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 Month  보수적인 매출 추정 :  같은 계열의 타 게임들 성장자료 기준:  ClubPenguin, OurWorld, Spine World, Moshi Monsters  3 of every 10 ClubPenguin users  -or- based on growth to 10% market share  전체 게임 User 중 프리미엄 User 10% 목표

[퓨리소프트]Project witchme 2010_09_24_배포용

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (12)

Similar a [퓨리소프트]Project witchme 2010_09_24_배포용

Similar a [퓨리소프트]Project witchme 2010_09_24_배포용 (20)

Más de Mobileteam Mk

Más de Mobileteam Mk (11)

Último

Último (20)

[퓨리소프트]Project witchme 2010_09_24_배포용