Mobileye's July Special Edition Newsletter. This month: 1. C2-270 launch announcement 2. Mobileye gets 2010 Brake Safety Prize 3. Mobileye advances in Singapore, the US...

1. In
sucoFnI Focus
Special Edition - July 2010
The Mobileye C2-270™
Kicks off!
New Product Launched in Israel
DOZENS OF journalists and industry
leaders gathered near “Topracing” race
Editor’s Corner
track, near Kochav Yair, in Israel, for a sneak Mobileye is celebrating the
peak at the Mobileye C2-270™, Mobileye launch of its newest product,
Products’ newest collision prevention
the Mobileye C2-270™, and
system.
Isaac Litman, CEO of Mobileye Products,
we’re issuing a special feature
explained that the C2-270 “will protect on the occasion.
drivers and pedestrians alike. Best of all,
motorists can drive, reassured that an In Focus has had an overhaul,
extra eye is at work in the car which gives with a more colorful and
them another line of defense in an increasingly dangerous road environment.” informative layout. I’d be happy
Guests were treated to a presentation on the new technology, and test drove to hear feedback or comments
vehicles in the nearby racetrack. about the change.
19-25 Sept Best Regards,
®
AT 2010
Ilan Yavor,
The global launch of the C2-270™ will be in Hanover, MARCOM manager,
Germany this September. Where will you be? Mobileye Products
C2-270™ on Meet the
C2-270™
THE JOLLY TRUCKER Detects and issues alerts for:
l Vehicles
l Pedestrians
l Bicycles
l Motorcycles
l Lane Departure
BRAKING FOR BIKES
A MUST FOR EVERY DRIVER
WATCH OUT MOM!

2. THE C2-270™
In Focus News from your vision-
SHINES
Mobileye and its UK
based solutions partner
Mobileye® and the Mobileye logo are registered trademarks
of Mobileye Technologies Ltd. All Rights Reserved.
partner, Eyedrive Reproduction in whole or in part without written
Systems, win the “highly permission is prohibited.
commended” award for
I f yo u have qu es tio ns ,
the Mobileye C2-270™ suggestions, or concerns, or if
at BRAKE’s Fleet Safety you’d like to subscribe to our
Award ceremony. newsletter, please contact ®
In 2009, BRAKE chose the ilan.yavor@mobileye.com. Our Vision, Your Safety ™
C2-170™ System to win the editor-in-chief of In Focus. www.mobileye.com
the “Fleet Safety Product
Award“.
INDUSTRY NEWS MOBILEYE ON THE ROAD
The American National
Highway Traffic Safety Mike Hirsh, Mobileye’s
Association (NHTSA) recently sales manager in India,
decided to include collision Australia and New Zealand,
prevention technology in their at the Indian Automotive
new five-star rating program CEOs’ delegation in
for 2011 model vehicles. link
Tel-Aviv, Israel.
The European NCAP now
includes pedestrian safety in
its own ratings, and will be Our training team has travelled
awarding auto manufacturers who develop advanced safety recently to the United States,
features. link Singapore, Germany, Brazil,
Mobileye systems: An all-in-one safety solution for and Australia, to train and
every vehicle. certify Mobileye installers.
Next stops - Japan and Finland,
Taiwan, and Sweden.
INSURED SUCCESS SAFE IN SINGAPORE
Deal concluded with largest Automobile Association of
Spanish auto insurance firm Singapor (AAS) embraces
Mobileye Welcomes…
Neotex, Mobileye’s
exclusive
Mobileye
Chuanfa Auto will
NEW… Mr. Ruben
distributor for Spain, supply the AAS Kragten
signs an agreement with with the Mobileye C2-170™, Mobileye Products'
MAPFRE, Spain’s largest which will be offered to AAS sales manager for
members through a special the Netherlands
auto insurance firm and
the second largest auto promotion. link
Mr. Raz Peleg
insurance company in the Mobileye on Danish TV Mobileye Products'
South American market. A CAR TOYS STORY regional
MAPFRE will now offer the New deal expands product manager in
BENELUX
product to its customers’ availability in the US
club members. link Mobileye’s newest Mr. Darko Dobric
North American Mobileye Products’
distributor, Car Toys, sales manager
Tracktec’s new promo video
will now distribute the for the Former
Mobileye C2-270™ and Yugoslav Republics
C2-170™ at over 50 of
their retail locations in Mr. Michael Hirsh
Colorado, Oregon, Texas, Mobileye Products’
sales manager for
Visit our website: and Washington State, in
India, Australia and
www.mobileye.com addition to their online, New Zealand
New C2-270 commercials
fleet and dealer channels.