Presentation by Logan Wang, CTO of Mobvista at the Global Mobile Advertising Trend Forum (GMAT) in Silicon Valley, USA, September 29, 2015.

1. “ Technology is part of my DNA.”
ABOUT ME
 Worked for Baidu, [NASDAQ:BIDU]
One of the founder team of Phoenix Nest,
the monetization system of Baidu
 Worked for AutoNavi, [NASDAQ: AMAP]
Being in charge of LBS monetization and
technical management.
 Currently: CTO of Mobvista
1www.mobvista.com

2. Technology, the key drive
to APP monetization
Logan WANG
CTO of Mobvista

3. 1994.07
E-Commerce
Merchandise Sales,
AWS Service,
Prime VIP Service
…
2004.02
Social Networking
Value-added Service,
Newsfeed Ads
Right-hand Ads
Sponsored Story
…
2010.08
1998
1995.07
O2O
Brand Corporation
Search Engine
AdWords,
AdSense,
User Targeting
…
Web Portal
Banner Ads
Stream Ads
Yahoo Billboard
…

4. US History Path of Internet User Penetration
America: Origin of Technology Innovation
Start early
Develop fast 4www.mobvista.com

5. US: The Leading Market of Mobile Apps
US Smartphone
penetration rate is over 60%
5www.mobvista.com

6. According to data from BI Intelligence ，
US App Install Ads Spend in 2014 $3.6 billion.
in 2015 $4.6 billion.
6
US: The Leading Market of Mobile Apps
www.mobvista.com

7. US Apps are Influencing the world
……
7www.mobvista.com

8. Founded in 2009,
Uber has expanded its business to
60 countries and regions worldwide.
US Apps are Influencing the world

9. ARPU is 5 times
from it of Chinese users.
A lot of app developers recognizes US
as the best market of monetization——
Total Time Spent in Apps by App Country of Origin in US
US as the open market for app monetization
Smartphone penetration rate is
60%+

10. Top App Charts (Grossing)
09.22.2015.
US as the open market for app monetization
10www.mobvista.com

11. Leading Global Mobile Advertising Platform

12. Currently, the company is valuated to be around
1 Billion.
Sales in 2015 will reach
$ 200 million
About Mobvista
Nearly 300 Employees
Over 60%from R&D
Round A Financing: $ 10 million
Round B Financing: $ 40 million
San Francisco
Hong Kong
Guangzhou
Beijing
4 Offices

13. 300+Billion Monthly Impressions Worldwide
Traffic Covering over 240+ Countries & Regions
User Acquisition Traffic Monetization
13www.mobvista.com

14. Daily Clicks Amount: 300 Million Daily Activation Amount: 5 Million
Cooperate with 10,000+ media partners
Affiliate Network
In-App Network
Video Network (YouTube)
SNS Network (Facebook, Twitter) &
Search Engine (Google)
Programmatic Network
Incentive Network
User Acquisition Traffic Monetization
www.mobvista.com 14

15. Advanced Technology Support
Anti-Cheating Expert CTR
Potential Audience Targeting
Global Strategic Deployment3million
monthly impressions
$1350,000
relevant revenue
90%
Accuracy Rate
15%
85%
Recalled Rate
User Acquisition Traffic Monetization
CVR 40%
Average eCPM increase 60%
www.mobvista.com 15

16. Cooperated Advertisers
User Acquisition Traffic Monetization
www.mobvista.com 16

17. No.1 in Russia
Top 5 in Spain
Top 10in USA.
$300billion
global sale
Ali Express
User Acquisition
4.5%
AliExpress
Look-And-Buy
Rate
50,000
AliExpress
Daily user
Acquisition

18. What do App Developers care most ?
Revenue Cost Functions
User Acquisition Traffic Monetization
www.mobvista.com 18

19. Merge All
Networks
Allocate
Traffic
Smartly
House
Ads
Customized
Ad
Formats
M System One-stop Expert to suffice all your needs
User Acquisition Traffic Monetization
www.mobvista.com 19

20. High Revenue
eCPM increase is
60%
higher than
Normal App
Monetization Cycle
Low Cost
4 months, 30 developers
per month
5 days
M System
User Acquisition Traffic Monetization
www.mobvista.com 20

21. Machine
learning
SDK&API
Provide a variety of ad style, such as banner, interstitial, feeds, appwall, etc.
User Profile
Globalization
Deployment
Big Log Data
Over 1TB log data / day
GEO Feature
Time Feature
App Feature
Statistic
LR Model
GBDT Model
FTRL Model
Distributed Computing System. Include
10BImpressions 300MClicks and nearly 1BUser Data
User Acquisition Traffic Monetization

22. 50%
increase of revenue
USD$16
eCPM worldwide
10+
Ad platforms
360 Security
50+ Million
Daily Active Users
Traffic Monetization
Gain revenue
3days after
cooperation
started
www.mobvista.com 22

23. Industry Innovation
On Mobile Advertising
Big Data
Monetization
Management
Indepth cooperation
with Publishers on
business and capital
High Quality User
Acquisition
Wants to Build an…
23
Eco-
System
www.mobvista.com
• Pay attention to Local tech-
innovation start-ups
• Work closely with Local
Incubaters
Help Local Advertisers
in Game/Social/
E-Commerce/
Branding

24. THANK YOU