1. 11
MODERN TIMES GROUP
CAPITAL MARKETS DAY 2013
Kim Aagren Poder
CEO OF FREE-TV DENMARK

2. KIM AAGREN PODER
JOINED MTG IN 1999
Born 1968
Joined MTG in 1999
Appointed as CEO of Free-TV Denmark in January 2011
CEO of Viasat Denmark between 2001 & 2011 and
CEO of Viasat Finland from 2006
Also previously Media Director for Omnicom Media Direction
and Media Analyst at Gallup
Favourite APP: Windfinder
Best LAP: So tired after my twin boys were born that I could not find my car
keys one evening at the airport after a day of meetings in Stockholm and
eventually found my car in the car park with the keys
in and engine running after 11 hours!
2

3. 0
20
40
60
80
100
120
140
2006 2007 2008 2009 2010 2011 2012 2013 Q1
MTG Sales TV Ad-Market
48%
52%
Ad-Sales Carriage Fee's
3
CLEARLY OUTPERFORMING THE MARKET
AD-SALES INDEX FTV DK (2006: 100) DENMARK SALES SPLIT 2012
Source: ”Kreativitet og Kommunikation (formerly DRRB)”

4. 0
10
20
30
40
50
60
2012q1 2012q2 2012q3 2012q4 2013q1 2013q2 (w14-21)
TV2Group
TV2Main Channel
MTG incl. Viacom 2013
MTG
SBS
HIGHEST Q1 SHARE EVER FOR FTV DK
4
MEDIA HOUSE AUDIENCE SHARE
CSOV (15-49)
25,81

5. 5
TV RETAINS ITS SHARE OF MEDIA SPEND WHILE
INTERNET EXPANDS
ADVERTISING SHARE PER MEDIA 2006 -- 2012
63 60 56
51 47 44
39
18
17
17
17
18
19
18
14 18
21
26 29 31
36
5 5 6 6 6 6 7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Others
Internet
TV
Print total
2008 2009 2010 2011 20122006 2007
Source: ”Dansk Oplagskontrol – The Danish Advertising Expenditure Survey 2012”

6. 63 %
37 %
TV3 VIEWERS
6
CLEARLY OUTPERFORMING THE MARKET
Source: TNS Gallup, Index DK 1+4Q 2013
56 %
44 %
POPULATION 15+ A15-49 A50+
66 %
34 %
USE INTERNET DAILY/ALMOST DAILY A15-49 A50+
70 %
30 %
USE WEB TV DAILY/ALMOST DAILY A15-49 A50+
A15-49 A50+

7. Jan Feb Mar Apr May
2012 AVOD
2013 AVOD
CPM 30 sec. Spot
DKK
TV AVOD
0
10000000
20000000
30000000
40000000
50000000
60000000
Danmarks Radio* MTG JP/Politikens Hus TV2 NET
Started streams Ad inventory
7
TV3PLAY IS MARKET LEADER
& GROWING FAST
MTG IS THE BIGGEST COMMERCIAL AVOD PUBLISHER IN DK (W14-20) CPM
TV3 PLAY VIEWING AVOD REVENUE TV3 DK
Total time viewing on AVOD platform (excl. Sports). Week 14-20 2013
Web data: Google Analytics
0
50
100
150
200
250
300
350
TV3 Play
2012
2013
x 2.37

8. 8
PARADISE HOTEL
A DIGITAL BOOST FOR OUR MEDIA HOUSE
13.000.000
Vievers during the season on linear TV
Facebook
80.000
likes
12.941.329
page views
on articles
More than
350
short clips exclusive for web
15.932.769
Videoviews total
Facebook
1.358.210
Unique viewers
Webisode
Paradise After Dark:
72
episodes
Short clips
721.656
videoviews

9. 9
THANK YOU