The document summarizes trends in social media usage in the Middle East based on a presentation by Mohammad Hijazi. Some key findings include: social media penetration rates in the region have grown significantly, with Facebook and YouTube being most popular; youth are heavy social media users, especially Facebook; language and religion influence online behavior; social media has played a role in activism beyond the Arab Spring uprisings, such as women's rights campaigns; and public figures like politicians and celebrities are increasingly using social media.

1. Exploring Social
Media Trends in The
Middle East Beyond
the Revolutions
Presented by: Mohammad Hijazi

2. About
Chief Collaborator, Online Collaborative
Social Media Consultant: Leo Burnett, Accelerate Online, Netizency, etc.
Tweet me: @mhijazi
Blog: mindsoupblog.com

3. So how do we use the
internet in the Middle East?

4. Worldwide Population
Internet Penetration 2012
Source: We are social 2012

5. So how do we use the
internet?
Source: www.4spots.com

6. So how do we use the
internet?
Source: www.4spots.com

7. So how do we use the
internet?
Source: www.4spots.com

8. So how do we use the
internet?
Source: http://visual.ly/online-shoping-arab-world

9. 31% have 4 social media
accounts
Source: http://www.socialbakers.com/blog/130-interesting-digital-marketing-trends-in-the-middle-east

10. Percentage penetration of social media
users from population (June 2012)
Source: econsultancy.com

11. Number of Facebook users and
percentage of users in the Arab region
(June 2012)

12. Social media played a role in empowering me
to influence change in my community/country
(% of respondents 2012)
Source: econsultancy.com

13. The youth rule Facebook

14. The youth rule Facebook

15. The youth rule Facebook

16. Language matters

17. Religion plays a role in Social
Media Behavior

18. Social Media v. TV

19. Facebook Average Usage
Source: The Online Project

20. Average Friends
Source: The Online Project

21. Gender Gap
Source: The Online Project

22. Gender Gap
Source: The Online Project

23. Relationship Status
Source: The Online Project

24. Relationship Status
Source: The Online Project

25. Purchase Decision (UAE)
Source: Socialize UAE and YouGov

26. Map of the
Arab
Blogosphere
Source: Berkman
Center

27. Activism Beyond
Revolutions

28. http://www.youtube.com/watch?v=9JhOWK81IKk
#women2drive

29. http://www.blamebassil.com
#BlameBassil

30. The uprising of women
in the Arab World
https://www.facebook.com/intifadat.almar2a

31. http://www.youtube.com/watch?v=a6BpJpxAHPk
Take Back Parliament
vote2013.org

32. http://www.youtube.com/watch?v=nPk1P8w3u_w
Can you solve this?

33. Citizen journalism

34. http://www.france24.com/en/20120619-2012-06-19-2049-wb-en-webnews
Elections in Egypt

35. http://www.youtube.com/watch?v=IppEqGpRNe8
Cheyef 7alak?

36. Consumer Uprisings On
Social Media

37. http://www.youtube.com/watch?v=GEyf7uhh0io
Brand Protection Group

38. Boycott of Mobile Telecoms

39. http://www.youtube.com/watch?v=G5lnv-pmdZo
Allo Fail

40. http://www.youtube.com/watch?v=GERc7JqJEY8
MEA Youtube Incident

41. MEA Racism Incident

42. Benihana Kuwait

43. Arab Internet “Sensations”
2012

44. http://www.youtube.com/watch?v=bCZ5Jz_Cr64
Anti-Islam Youtube Video
“This video – which is widely available on
the Web – is clearly within our guidelines
and so will stay on YouTube,” Google said in
a published statement. “However, given the
very difficult situation in Libya and Egypt,
we have temporarily restricted access in
both countries.”

45. Call me maybe?
Overly Attached American Girlfriend Overly Attached Lebanese Girl
http://www.youtube.com/watch?v=Xujhimh5eWs&feature=plcp http://www.youtube.com/watch?v=0-_b2iX3vyo

46. http://www.youtube.com/watch?v=6GvtZD5vAVY
Prostitutes Singers
Lara Kay Myriam Klink

47. #MissHabalon

48. Arab Politicians and
Celebrities

49. Queen Rania

50. HH Sheikh Mohammed
“@HHShkMohd has attracted one million followers on
Twitter, making him the most followed Arab politician,
Emirates News Agency (WAM) ”

51. Lebanese Politicians
Hariri Mentions Breakdown
Sehnaoui Mentions Breakdown Source Think Media Labs

52. Top 20 Influential
Lebanese Tweeps
Source MindSoupBlog.com

53. Questions?