The online community is an important part of any brand's public relations. It can make a huge difference for your brand resulting in more profit or loss and even in some cases bankruptcy. This presentation details 14 mistakes to avoid for brands to be on the safe side. A version of this presentation was presented by Mohammad Hijazi during Lebanon Opportunities' "Economic Sustainability During Crisis" Conference on February 19-20, 2014 at Phoenicia Hotel

1. 14 WAYS TO PISS OFF THE ONLINE COMMUNITY
By Mohammad Hijazi
@mhijazi

2. SOME BACKGROUND
-The Online Community is an important part of your brand’s PR.
-It can make a huge difference for your brand resulting in more profit or loss and even in some cases bankruptcy.
-In Lebanon, it is mostly made up of:
16-30 year olds
Tech savvy members
English dominates as a main language, followed by French then Arabic.

3. SOME BACKGROUND
The Lebanese Online Community is highly segmented, even more than the Lebanese Community in general.
Highly critical clans; social media “mafias” if you will.
Very hateful, get irritated easily
Easily jealous from other members
Crave attention and demand to be treated royally

4. WHAT PISSES THEM OFF?
Things you need to avoid as a brand

5. 1. DISCRIMINATION

6. 2. FALSE NEWS

7. 3. AMATEURISM ON SOCIAL MEDIA

8. 4. GRAMMAR/LANGUAGEMISTAKES

9. 5. PROVOCATIVE POSTS

10. 6. NOT KNOWING YOUR AUDIENCE

11. 7. RESPONDING NEGATIVELY

12. 8. DECEIVING

13. 9. AUTOMATION

14. 10. FAKE FOLLOWERS

15. 11. LAWSUITS & INVESTIGATIONS

16. 12. PLAGIARISM

17. 13. SPAMMING

18. 14. PROMOTING BAD BEHAVIOR

19. THANK YOU
Tweet me: @mhijazi