1. Shahid Hanif
mraoshahid@gmail.com
Contact: +971 504592320
SUMMARY
A challenging assignment with a progressive organization where I can apply my knowledge, experience and personal
integrity to enhance organizational growth, and enrich my personal and professional development.
Areas of expertise:
Leasing Mall Operation Public Relation
Marketing Mall Management Overseeing Maintenance
mraoshahid@gmail.com +00971 50 459 23 20
COMPUTER KNOWLEDGE:
Operating System & Application Software.
 Windows 98 / 2000 / XP / Window 7 / WIN 8
 Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Internet & E-Mail
KEY QUALIFICATION:
 S. S.C. (1983)
Federal Board of Intermediate & Secondary Education, Karachi.
 BA (1987)
Karachi University

2. PERSONAL
Date of birth October 4, 1967
Fathers Name Muhammad Hanif
Marital Status Married
Visa Status Employment
CAREER HIGHLIGHTS
Al Khail Mall, Dubai (Al Fattan Properties)
Designation: Leasing In charge
Duration: From June, 2012 to May 2015
Job Description
 Personally oversaw leasing procedure of shops and offices.
 Dealing with Landlord and tenants rent enquiries
 Conduct the meeting with prospective client provides details and terms & conditions for leasing.
 Develop strong written and verbal skills, deal with tenants, potential tenants, staff and
management on a regular basis.
 Played a major role in mall business development, successfully meeting tourism companies to
drop the tourists to the mall during their city tours.
 Added counters (kiosk) to generate the extra revenue.
 Developed the securities and maintenance staff skills.
 Keeping up to date with local property market condition & trend.
 Maintain constant knowledge of market condition & competition in community area to better
maximize rent and profitability.
 Offer best customer service by attending tenant’s needs & complaints.
 Overlooking the maintenance of the mall.
 Meeting with the sub-contractors in improving the quality of services
 Be a part to enhance the business and delivered the quality of services.
Hamarain Centre, Dubai (Shopping Mall) Dubai
Designation: Leasing Assistant Manager
mraoshahid@gmail.com +00971 50 459 23 20

3. Duration: From May 03, 2001 to May 05, 2012
Job Description.
 Successfully managed operations through sound business practices
 Personally oversaw leasing procedures of shops & offices
 Approach prospective client provide details of leasing and yearly calendar of promotional campaign, mall footfall,
tenant mix.
 Preparing tailor-made tenancy contracts with additional clauses
 All other ancillary work related to tenancy and leasing matters
 Offers the best customer service by attending tenant’s needs & complaints.
 Managed continuous Market Surveys & Research to attend customer’s needs & expectations, and to create fidelity to
the shopping mall.
 Meeting with the management of Hotels & Tourism companies for adding our mall into their tourist/guest city tours
schedule to increase the mall footfall & develop the business of retailers.
 Built, motivated and directed a top performing sales team.
 Interacted with a wide variety of clients and personalities.
 Successfully manage to bring Carrefour Market and relocated the existing tenants.
 Coordinating with RERA if any changes or modification in the tenancy required, every six months obtaining shopping
mall & offices rental evaluation certificate from RERA in order to keep the knowledge of latest rentals standing of
shops & offices.
 Taking sales report of the tenants from promotions campaigns and shoppers, using data to inform our shoppers of
every upcoming promotion by SMS.
 Marketing
 Preparing yearly calendar of promotional campaigns
 Regular meetings with DSF & DSS committee
 Organizing promotional campaigns and keeping the tenants informed on regularly basis.
 Dealing with add agency to prepare add campaign (Radio, News papers) promotional materials, banners
 Organizing National day Activities
 Providing space & arranging the promotional campaigns done by retails companies to generate extra revenue.
Al Hana Centre, Dubai (Shopping Mall)
Designation: Leasing & Marketing Officer
Duration: From June 1997 to February 2001
 Personally oversaw all marketing activities.
 Successfully managed operations through sound business practices.
 Responsible for marketing prospective tenants through tele-marketing, direct mailing and field marketing
 Planning and organizing promotional activities in line with the promotional campaigns of the shopping center
 Meeting with DEPE authorities in regards planning of DSF and DSS promotional campaigns.
 Attend annual meeting of Dubai Shopping Mall Group
 A solid experience of planning & organizing DSF, DSS, Ramadan and Eid promotional campaigns
 Regular coordination with DEPE
 Assistance rendered in planning and chalking out new promotions for the mall
 Follow up of the existent tenants and the potential ones
mraoshahid@gmail.com +00971 50 459 23 20

4. REFERENCE
 Will be furnished on requisition.
mraoshahid@gmail.com +00971 50 459 23 20