1. 1

2. 2
3

3. Problem
Solution
4
The new “Fuji - X 10” was
being introduced in a market
where “canon” and “nikon” are the
leading products. We was given
the brief to introduce X 10 in a way
that concludes excessive exposure to sound as a threat for the
oposing competition.
We are building our campaign on
the theme of evolution. We played
with the concept of evolving the
brain logically and creatively.
“What technique did you learn”?
encompasses half monotone visuals to represent sense and the
other half is colorful to represent
innovation.
5

4. Mood
The mood was created around
specific terms that would help
support “THE BIG IDEA”
Dark
Dusk
6
7

5. Application
8
A game designed to form up
exposure around learning the
new techniques only
applicable in the Fuji - X 10
9

6. Photography
A photo that represents
the cedar tree which is a
symbol for Lebanon.
10
11

7. Russian childhood game
that is constructed from
several sizes.
12
Ceiling lighting of
candle light thats is a
traditional routine in China
13

8. Billboard Advertising
Print Advertising
14
Billboard advertising is based
around the concept that was
constructed to reach the “Big
Idea”. The goal is to interact with
consumers and inform them that
within the boundries of the “what
technique did you learn?”, there
would be a level of evolution that
protracts how much they learned.
Created to form more
exposure on getting
consumer to constrain on
what technique they have
learned. The images are
live ones taken from
customers who posted
their photos in our
specified facebook/twitter
page.
15

9. Magazine insert
16
Simply explaining to customers
the training program that Fuji Film
X 10 pro structured for teaching
customers techniques
17

10. T.V.Commercial
18
Detailing, focusing &
close ups..i dont get it
I take my camera everywhere
i go..it’s like my best friend
Explaining the different lenses
that consist of a variety of
techniques, the custome
experience commercial is
informative and consists of a
call to action to make more
customers to take part.
It’s very true what they said about
a picture saying a 1,000 words
i can edit and add filters on
programs..I Hate it
I don’t get why they make
it very complicated
Is this the new Fuji X10. I
heard alot about it..
Im stealing it
19

11. The goodie bag consists
of a single fitted hat, A
T-shirt with our concept,
and a brochure to explain
our position. The goodie
bag itself is designed
from the exterior with our
concept and idea.
text
text
text
text
text
text
text
text
text
text
text
text
text
text
text
text
text text text text
text text text text
text text text text
text text text text
text text text text
ext text text text
text text text text
text text text text
21
20

12. The main pupose of the
event is to certify how our
clients would fix and
service the videos uploaded to our webpage
by customers through a
program called
X10 - Repair.
22
23

13. HOME
FORUM
FEATURES
ABOUT
CONNECTIONS
BLOG
FAQ
SUPPORT
UPDATES
Email
ABOUT
Demos
FAQ
Contacy
© 2012 FUJI FILM. Turner Broadcasting System, Inc. All Rights Reserved.
A story of a couple that
breakup to makeup
24
25

14. 26