Starbucks analysis

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Mohit Malviya

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Starbucks, a leading specialty-coffee brand and coffee store chain based in the US was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl. In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx 5000 stores Its competitors range from small-scale specialty coffee chains to independent specialty coffee shops, and donut and bagel chains. Further growth in untapped national and international markets and unreached saturation levels.

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This is Bryan Starbuck's Customer Acquisition methodology for Startups. This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability. The video is here: https://youtu.be/0EEsZcUVCUU Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology

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Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise. Starbucks is still a global leader in the coffee shop chain business Introduced an online app making it more convenient for customers to locate stores and place orders Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success

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