1. FRESHMAGAZINE By Molly
Ashby

2. YOU HAVE BEEN COMMISSIONED BY THE
NORTHERN ECHO TO PRODUCE A NEW
MAGAZINE OR NEWSPAPER PRODUCT. YOUR
PRODUCT COULD BE IN ANY STYLE OR
GENRE BUT IT MUST BE SELF FINANCED
THROUGH SALES OR ADVERTISING. YOU
MUST ALSO PRODUCE YOUR MAGAZINE FOR
A SPECIFIED AUDIENCE SEGMENT WITHIN
THE 16 TO 25 AGE GROUP.
MY CLIENT BRIEF
“
”

3. IN ORDER TO MEET THE BRIEF I HAVE BEEN SET I HAVE DONE
THE FOLLOWING:
- CREATED A MAGAZINE THAT IS SUITABLE
FOR THE ABC1 AUDIENCE THAT THE
NORTHERN ECHO HAVE
- CREATED A MAGAZINE WHICH IS OF HIGH
QUALITY THAT READERS OF THE
NORTHERN ECHO EXPECT, BY EMPLOYING
HIGHLY QUALIFIED STAFF AND EQUIPMENT
- CREATED A MAGAZINE OF THE GENRE
‘WOMEN’S LIFESTYLE’ FOR YOUNG PEOPLE
IN THE 16-25 AGE GROUP
- CHOSEN A GENRE OF MAGAZINE THAT IS
SUCCESSFULAND THAT I THINK COULD DO
WITH SOME NEW COMPETITION, AND IS
COMMERCIALLY VIABLE
- MADE A MAGAZINE THAT IS SELF FINANCED
THROUGH SALES AND ADVERTISING.
HOW I INTEND TO MEET
THIS BRIEF

4. - The ‘Trendies’ tribe
- Age 16-25
- Females
- ABC1 socioeconomic status
- Educational status – Student
- Usually on a low income if
employed
- Buying behaviours: magazines
prices between £1-£5.
AUDIENCE
PROFILE

5. Secondary Audience
- Secondary audience includes readers
of the Northern Echo
- In order to keep the secondary audience
happy my magazine must have:
- No strong taboo language
- No nudity
- No inappropriate content
THINGS TO CONSIDER…

6. HOW I CAN TAILOR TO
MY AUDIENCE
USE FUN AND
YOUTHFUL
STYLE/LAYO
UTS
COPY
TECHNIQUES
FROM
MAGAZINES THAT
ARE POPULAR
WITH MY
AUDIENCE
HAVE A
REASONA
BLE
PRICE
HAVE A
BALANCED
TEXT TO
IMAGE RATIO
USE A
LIVELY BUT
CASUAL
TONE
CHOOSE
INTERESTING
, PRACTICAL
CONTENT
USE TRENDY
EYE-
CATCHING
FONTS
USE
YOUNG
MODELS
COPY
TECHNIQUES
FROM THE
NORTHERN
ECHO TO APPEAL
TO MY
SECONDARY
AUDIENCE

7. CONSTRAINTS – THE PRESS COMPLAINTS
COMMISION
- THE PCC REGULATES CERTAIN RULES THAT
JOURNALISTS MUST OBLIGE BY TO PROTET THE
WELFARE OF OTHERS. THIS CONCERNES
SUBJECTS SUCH AS ACCURACY, HARASSMENT,
CHILDREN, PRIVACY AND DISCRIMINATION.
- TO ENSURE I DO NOT BREAK ANY OF THE CODES
SET BY THE PCC I HAVE MADE 5 RULES THAT I
WILL STICK BY…
THINGS TO CONSIDER…

8. - I need to make sure I do not include any incorrect information,
quotes or opinions in my magazine to make sure that I do not
breach this clause.
THINGS TO CONSIDER…
- I need to make sure I do not include any private information about
a person that should not be written for the public to read in my
magazine.
- I need to make sure I do not include any irrelevant or unacceptable
information or opinions about children in my magazine.
- I need to make sure that I do not harass anyone for
information that will be featured in my magazine.
- I need to make sure that I don’t make any unacceptable opinion or stereotype for
anyone featured in my magazine, or anything else that will come across as
discrimination.
1
2
3
4
5

9. I have chosen for my magazine to be of the Women’s Lifestyle genre.
I also looked into the Music genre as music is an interest of mine.
However, I soon found that I knew a lot more about the Women’s Lifestyle
genre and could have much more fun in producing interesting and creative
articles and styles for my magazine.
I researched other magazines of the same genre to influence the direction of
my product such as Company magazine and
Cosmopolitan to come with my ideas and
content for my product.
GENRE RESEARCH

10. GENRE RESEARCH (CONTINUED)
Young, attractive
female models
Light, feminine
colours
Quirky but easy to read fonts
Coloured
backgroun
ds to make
text stand
out
Informal layout
Notepad
background –
collage effect
Active imagery
placed
informally to
represent
content of
article

11. FRESH Aims:
- Not too lengthy - To entertain females with a range
of Represents the style of the magazine articles from informative to influential
- Links well with the pastel colour scheme - Cover different aspects of the
- Easily relatable to the target audience Women’s Lifestyle genre
- To include personal contents to
tailor to the audience’s wants and needs
-To make the magazine as stylish,
attractive and unique as possible.
MY MAGAZINE

12. Features: Regulars:
- Picture perfect? - Top 10 ways to…
- Keeping Fit for Christmas - How to article
- Dare to be Different - Right Here Right Now
- Dreaming of a Holiday Romance?
- I Cannot Stress it Enough…
- Too Young for Politics?
CONTENTS

13. FONTS:
- Masthead Font
- Sell Line Font
- Headline Fonts
- Subheader Fonts GARAMOND
- Main Body Fonts ABADI MT CONDENSED
ABADI MT CONDENSED EXTRA BOLD
COLOURS:
CONTENTS

14. MOCK-UPS
1. Positive Response:
- Bright, attractive
colours
- Eye catching header
- Explosive arrangement
attracts attention
- Appropriate for TA
(tone, colour and style)
- Good use of imagery
- Interesting content
Negative Response:
- Columns are
uneven

15. MOCK-UPS
2. Positive Response:
- The title and
subheading are
effective
- The colour
scheme is
attractive
- Good use of fonts
Negative Response:
- Subheadings in
article are too long
- The overall layout is
less tidy
- Too much free space

16. Cover:
• Imagery – Ideal, passive,
fashionable, appealing to
the target audience i.e.
young, female model
• Layout – Explosive,
collage effects
• Colours – Pastel colours,
light, youthful, positive
• Fonts – Masthead:
Striking, modern, bold,
upper case, professional
Cell lines: Creative, bold,
colourful, upper case, easy to
read.
ARTICLE DETAILS
Contents:
• Imagery – ideal, active,
bright
• Layout – Simple,
explosive arrangement of
images
• Colours – the same pastel
colour theme, bright,
youthful
• Fonts – Title: Masthead
font
Subheaders:
Main body: Abadi MT
Condensed
Light, simple, easy to read.

17. ARTICLE DETAILS
Too Young For Politics?
• Tone – serious but not too
serious, informative, perky
• Language – 1st and 2nd
narrative voice, mixture of
both emotive and light-
hearted
• Imagery – passive and
studio based
• Layout – 2 columns,
distorted grid
• Colours – pastel colours,
purple for the background
• Fonts - the same used
throughout the magazine:
brush, thin but easy to
read, attractive.
Keeping Fit For Christmas
• Tone – upbeat,
enthusiasic, fun
• Language – 2nd ad 3rd
narrative voice, light-
hearted, informal
• Imagery – ideal, staged
models, studio based
• Layout – explosive,
broken up into sections,
balanced 50:50 text to
image ratio
• Colours – pastel colours,
light, youthful, posiive,
linked to various food
• Fonts – the same used
throughout the magazine:
brush, thin but easy to
read, attractive.
Picture Perfect?
• Tone – serious,
informative, enthusiastic
• Language – 1st, 2nd 3rd
narrative voice, emotive
language, formal
• Imagery – passive and
active – images of
celebrities included
• Layout – 3 columns, more
formal but still a quirky
structure to be
maintained, wrapped
image
• Colours – pastel colours,
blue and yellow to create
a calm effect
• - Fonts - the same used
throughout the magazine:
brush, thin but easy to
read, attractive.
1.
2.
3.

18. Questionnaire Results
COMMERCIAL VIABILITY
0%
33%
42%
25%
Q1. How much would you spend on a
magazine?
0-£1.98 £1.99-£2.98 £2.99-£4.99 £5+
4%
96%
Q2. Would you read a free magazine or a
supplement magazine you receive in the
Northern Echo?
Yes No

19. PRINTING COSTS

20. PERSONNEL RATES

21. EQUIPMENT COSTS

22. TOTAL EXPENDITURE

23. ADVERTISING INCOME

24. £3,682
NET PROFIT

25. Thankyou,
Do you have any
questions?