1. “Most exclusive video ever”
Momads for Absynthe Minded
2-20 April 2012
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2. http://www.youtube.com/watch?v=EpWwmwI3078
Objective
Absynthe Minded wants to promote their new single “Space” .
With the help of its fans, it wants to get extra airplay of its single on 10 European radio stations.
It calls upon their fans to urge the radio stations to play the song.
Why?
Because each time the song is played, the videoclip of Space starts playing on mostexclusivevideoever.com.
It’s the only place where the fans can watch the video between April 2nd and April 20st.
Mortierbrigade came up with the idea,
Momads implemented its watermark and recognition software to ensure that, each time the song is played, the video starts on the site.
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3. How it works?
We watermarked the single before it got sent to 10
European radio stations.
Each radio stations is streamed on a laptop.
10 iPhones have our recognition app installed.
Each time the song is played, our mobile app recognizes
the watermark in the song and tells the server to start
the video on mostexclusivevideoever.com
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4. How it works (details)
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5. How can we make our technology
work hard for you?
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6. When the story telling ends on the big
screen you can continue it on the
mobile screen.
If you are an advertiser, you don’t have to stop telling your story when your
commercial ends. You just take it to Mobile and continue the story and the
conversation there.
Today's highest revenue generating
shows focus heavily on audience
participation.
If you are a broadcaster or a format owner, calls to action for audience participation
through smartphone apps can be synchronized to precise time points and events as
they happen. Even if the show is paused or timeshifted.
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7. For advertisers
Research shows that people use the mobile internet the most
while sitting in front of TV.
We watermark your commercial running on TV, Radio or
Cinema. Each time it is aired, our software recognizes it and
serves additional content on mobile. On TV, it still works
when paused or timeshifted.
Branding
You take your story from Radio, TV or Cinema to Mobile
and continue it on there.
Activation
You can activate your audience. Serve them coupons they
can use in the supermarket, gather Facebook Likes, gather
data to ll your CRM database, ... .
Loyalty
Reward your consumers not only for buying your products
or using your services, but also for watching and
interacting with your commercials.
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8. For broadcasters and format owners
Research shows that people use the mobile internet the most
while sitting in front of TV.
Broadcasters and TV Format owners increasingly want to
involve their audiences with Second Screen and companion
mobile applications.
Our technology can help. Watermarking the content on TV can
let people play along with Quizzes, Contests, Polls, receive the
recipes that are discussed on screen, etc... Those call for
participation can be synchronized to precise time points and
events as they happen. We also deal with time shifted viewing
and pausing.
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9. If you want to know more on how our
technology could work for you, please mail us
on wim.vermeulen@momads.eu
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10. Clients