This document contains questions for a panel discussion on being a social CEO. It asks about the CEOs' backgrounds and companies, their approach to social media, heroes in the CEO world, and experiences with transparency and apologies. Brands mentioned include Twitter, Buffer, Hootsuite, Fab, Unbounce, Avuba, and Clue. The discussion aims to provide advice on using social media and building trust as a company leader.

1. THE SOCIAL CEO
#SmwbStrategy
#SMWBerlin

2. @JonasPiela
@IdaTin
@social_traveler
@silentcrooner
@avuba
@HelloClue
#SmwbStrategy
#SMWBerlin
IdaTin
BjornTroch
Jonas Piela
Ulrik Bo Larsen
@FalconSocial

3. WHO ARE YOU?
• What do you do?
• What does your company do?
• When did you found it?
• Do you sign your company
emails?
• WHY?

4. ARE YOU SOCIAL?
• How's your relationship with
social media?
• Do you like the spotlight?
• How are you dealing with the
press & conferences?
• Do you blog?
• Do you answer Twitter mentions?
• Is your team as social as you are?

5. YOUR FAVORITE CEO?
• Who are them? Why do you admire them?
• Dennis Crowley
• Ariana Huffington
• Larry Page & Sergey Brin
• Elon Musk
• Ben Horowitz
• Marissa Mayer
• Caterina Fake

6. RICHARD BRANSON
Have you ever done a Branson?
http://youtu.be/zjXgY5hWd88

7. TWITTER

8. BUFFER

9. BUFFER

10. HOOTSUITE

11. FAB

12. FAB
• Story telling
• Establishing a relationship
• Apologize for fails

13. UNDRIP
http://youtu.be/5qGJYA5RAoI

14. UNBOUNCE

15. AVUBA
• I stand firmly behind what we
are doing
• I take responsibility for what
we are doing
• I care about our users

16. CLUE

17. CLUE

18. FALCON SOCIAL
Making companies not scared to be social

19. @JonasPiela
@IdaTin
@social_traveler
@silentcrooner
@avuba
@HelloClue
#SmwbStrategy
#SMWBerlin
IdaTin
BjornTroch
Jonas Piela
Ulrik Bo Larsen
@FalconSocial