Job seekers are looking to your website for a positive experience when they consider you as an employer. For a reasonable cost you can add video that highlights the best of your company and creates a positive impression.

1. Employer & Recruiter Tip USING VIDEO TO ATTRACT JOB SEEKERS Mark Swartz, Career Coach

2. . 1 HOW VIDEO CAN ENHANCE YOUR BRAND

6. Interviews with some of your employees who have a positive story to tell

7. A compelling message from senior management or the owner Whatever you elect to go with, keep it from being boring

8. . 3 THREE COMMON TYPES OF EMPLOYER VIDEOS

9. 3. THREE COMMON TYPES OF EMPLOYER VIDEOS Having a hard time thinking of what to shoot first? Why not begin with one or more of the following: Career Insider Give job seekers a peek into a "day in the life" of a specific job Company Snapshot Give a bit of company history, featured products and services, and let viewers get to know you Company Close-Up Differentiate your company with an in-depth profile. Highlight corporate culture, work environment, employee benefits, industry positioning, social responsibility initiatives, etc.

10. 4 . HOW MONSTER.CA CAN HELP

12. Get the star treatment: Each Canadian video is custom created by StreamLogics, a prominent producer of recruiting videos. They will work closely with you, from concept to completion, to capture the true essence of your company and to highlight the most compelling benefits of working within your culture