Our A2 Media Pitch - Utopia

2. The Plot
 The audience follows the lives of two young boys, both 17, both
struggling from being victimised by a modern society, straight
away giving an audience a relatable topic in the film. Throughout
the film we are able to connect and learn about the characters, so
we eventually feel as if we know them on a personal level. We see
the characters not only find peace, but each other, helping each
other to find what they’re looking for.

3. Our Target Audience
 We chose our target audience to be people
of the age between 15 and 21 as this is the
age with the most disposable income, the
most free time, and also the people who go
to the cinema most often. We feel that
although the film is aimed at both male and
female, the audience will be predominantly
male as from research we found that British
social realism is one of the most popular
genres for males, with films such as
Adulthood, Kidulthood and This is
England, bringing in high profits with a
majority male audience.
 Our personal demographics is similar to
that of the characters on screen, therefore
we can best represent the target audience
and make them feel empathetic towards
our characters so they become more
captivated by the storyline.

4. Locations
 Our locations will be in
Nottingham City, Council Flats
and a secondary school. We
know that these are good
locations for a British Social
Realism film as they are regular
and day to day places that we
see in a modern day society
which is key to creating a
realistic British social Realism
film, but most importantly are
places easily recognisable places
to our target audiences.

5. Inspiration
 We gained inspiration from
other British social realism films
such as Ill Manors, This Is
England and
Kidulthood/Adulthood. These
are also the films that we hope
to take and use elements of in
our film. The one thing that we
noticed is that there is never a
positive portrayal of young
people, this is where we subvert
the genre.

6. Our Characters
 Boy 1 – Charles/Charlie – a middle class 17 year
old, who is left home alone for the majority of the
time without parental guidance and figure, left to look
after himself. He is bullied at both school and at home
through cyber bullying. This character appeals and
relates to a lot of modern teenagers, with websites
such as Facebook, Ask Fm and Twitter, making it sadly
easier than ever for people to be cyber bullied.
Empathy is felt towards Charles throughout the
film, as we see he does nothing to provoke the
bullying and is even targeted when in the safety of his
own home.
 We are frequently in a modern society sadly
witnessing the reality of bullying through social
media, with websites such as Facebook and Ask FM it
is becoming ever easier. Our film aims to raise
awareness and show that these people are not alone
as well as raising awareness on the topic.

7. Our Characters
 Boys 2 – Jordan – a working class 17 year old who is
left to do pretty much what he wants, with a single
mum working a full time job and no father
figure, he amounts to the stereotypical low class 17
year old who is instantly judged by a modern day
society. We see Jordan getting drunk and
smoking, but also wanting to find a way out and to
find his utopia. This is a more common than ever
situation with elements such as the recession. This
shows how two different people of different
backgrounds can be affected by not having any
parental influence and guidance and lead
themselves in to ways of straying and rebellion.
 This topic also links closely to a modern
society, with the recession in Britain we are seeing
millions of people struggle to find work and enough
money to support their families. Our film again
shows awareness but also that it is time for change
in today’s society.

8. Mise-en scene
 Jordan – Lower Class – he represents the ‘hoodie’ culture
 Charlie – Middle Class – wears smarter and visibly more
expensive that other people.
 Drugs & Alcohol – A typical iconography of the Social
realism genre, and represents the downfall of certain
youths. It connotes risk and danger.

9. The Title
Utopia – A perfect society in which
everyone works well with each other
and is happy.
We chose ‘Utopia’ as a film title as it
defines the perfect world where
nothing can go wrong and
everything is a perfect
society, Utopia itself is usually a
destination for someone to reach.
This title is fitting for our characters
as although it can be argued that
Utopia is unreachable and nothing
can be truly perfect, we see two
people from completely opposing
social backgrounds come together
to find their Utopia.

10. Why British Social Realism?
 Being the same age as the character we feel we can give
the best representation so the audience feel more
empathetic to the characters so will be more captivated by
the characters.

11. Codes and conventions of British
Social Realism
 The codes and conventions of British Social Realism;
- Real life and relatable topics that an audience can
understand and empathise with the characters on.
- Believable topics and storylines
- A hand held shot or point-of-view shot will often be used
to give the film a documentary feel and to show the
characters feeling in a visual way.
- It should contain minimal amount of editing to give a
more realistic effect
- Establishing shot so the audience always know where the
scene is being taken place.

12. The success of Social Realism
 Very recently social realism has reached its peak, with
films such as Ill Manors becoming box office hits.

13. Promotion
 We will promote our film, through a variety of
technology and advertisement.
- Social Media - We will aim to use websites such as
Facebook, Twitter and YouTube.
- Film Festivals – We will aim to show and promote our
film via various film festivals such as, East End Film
Festival, Sundance and the International Film Festival
Rotterdam.
- Public Advertisement – We aim to catch the publics
eye through advertisement such as our posters on
billboards, on TV breaks, and adverts at cinemas.

14. Our USP (Unique Selling Point)
 Our Unique Selling Point is a new
British Social Realism film that’s
focal point is not the negative
representation of modern young
people, but instead follows the
revival of two presumed lost young
adults.

15. Our Production Company
We chose to create our production company as ‘Red Bus Productions’ as it instantly links
an audiences mind to England being a national icon, showing the audience where the
films will be set as well as connoting a new and urban England. This simplistic logo will
be easily memorable for an audience.

16. Production Company
We have chosen our distributor to be Lionsgate, this is because it
concentrates on films which by other companies would be not
even considered an releases them on a huge scale enabling the
film to usually find great success, examples of this are films such
as Kick-ass, The Hunger Games and Saw. We feel that even
though it is not a British company it is a global entertainment
company which straight away would help us to reach that extra
audience. We know there is space for our film.
The amount that we feel would be necessary would be £50,000 this
money would go towards
promotion, advertising, actors, staff, equipment and
distribution and is also a fair amount for a British Social Realism
film. Our funding would come from Left Films.