The document appears to be a presentation by an intern at Bosch about their internship experience. It includes sections on the intern's background, daily responsibilities, influential projects completed during the internship, skills learned, and future plans. The intern gained experience in market segmentation, enabling ecommerce through targeted marketing, and writing for different platforms. Through completing meaningful assignments at Bosch, the intern feels prepared for a successful marketing or PR career.

1. Move to mini targeted measurements
including specific projects and launches.
We need:
•Learn fast
•React fast
•The truth is the truth
•WE will publish results
Intern presentation
1
Intern Presentation
Morgan Cullen—Digital Marketing Intern 2015
Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Automotive Aftermarket

2. Intern presentation
Automotive Aftermarket
Outline
2
Let’s get started.
Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
 Introduction
 Daily responsibilities
 Influential projects
 Takeaways
 Future Plans

3. Intern presentation
Automotive Aftermarket
About me Morgan
Cullen
3
 Junior at University of Michigan
 B.A. Communication Studies
 B.A. Political Science
 Center for Campus Involvement
 Congressional Campaign Intern
 Mayoral Campaign Intern
Education Previous experience
Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Automotive
Meaningful assignments
Learning is a priority
Why Bosch

4. Intern presentation
Automotive Aftermarket
Daily responsibilities
• Develop and
execute marketing
campaigns.
•Combine varying
strengths for superior
execution.
• Assist and learn.
• Emails
•Newsletters
•Social and web
•Product copy
•Press releases
•Blogs
• Collect and analyze
consumer data.
•Build reports to
showcase useful
information about
consumer behavior.
•Turn data into
strategy.
Write copy
for the brands
Create detailed
data reports
Collaborate
with the team
Ultimately, every day looks different.
4 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.

5.
Automotive Aftermarket
Intern presentation
Overview of Projects
46 news clips
4 videos
10 PowerPoints
43 Facebook posts
5 releases/newsletters
24 emails
5
1 summer
Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
and counting…

6.
Automotive Aftermarket
Amazon Market Research
 Discoveries:

Most our Amazon
shoppers are
technicians.

OTC 1533 Aluminum
Racing Jack is most
overlooked product;
Powerzone 38044
preferred.

Outlined what leads
each segment to a
purchase.
6 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Intern presentation

7.
Automotive Aftermarket
Actron Summer of DIY & Cash Out Your Cart
 Email

Open rate
significantly above
average at 42.07%.

Click through rate
significantly above
average at 38.69%.
 Social Posts

Top post reached about
23,000 people.
 Video
7 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Intern presentation

8.
Automotive Aftermarket
OTC Technician Challenge and Diagnostics for Life
 Promotion:

Press release

Managed online
schedule and
registration page.

Email

Open rate above
average at 25%.

Social posts

Top post reached
about 400,000
technicians.
8 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Intern presentation

9.
Automotive Aftermarket
OTC Technician Challenge and Diagnostics for Life
 Result:

More than 500
technicians
participated
nationwide.

Highest tool
registrations since
software launch (30%
increase).

Record high sales in
June.

Positive feedback.
Finalist for 4 PR Daily Awards.
9 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Intern presentation

10.
Automotive Aftermarket
Takeaways
 Skills

Market segmentation

Enabling Ecommerce
through targeted marketing
efforts.

HTML and CSS

Creative directing video

Marketing campaign

Photoshop skills

Writing for different
platforms.

Viral marketing
10 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
 Overall

Be Brave

Get out of your comfort
zone.

Be Bold

Step out and share.

Be BOSCH

Innovate and create.
Intern presentation

11.
Automotive Aftermarket
Future Plans
11 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
 Finish my degree at
University of
Michigan.
 Learn skills and gain
experience.
 Set up for successful
career in Marketing
and PR.
Bosch prepared
me for that by…
providing
opportunities to
apply new skills.
Bosch prepared
me for that by…
showing me
what success
really looks like.
Intern presentation

12. Intern presentation
Automotive Aftermarket
Thank you
12 Confidential | AA-AS/MKC | 7/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Don’t you forget about me!