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Using Social Media for Your Non-Profit

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Morris County NJ
Morris County NJ

Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.

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Using Social Media for Your Nonprofit Carol A Spencer County of Morris Web Manager April 28, 2011
About me IBM Marketing Representative Mid-range computers: 11 years Councilwoman/Mayor Denville Township: 10 years County of Morris Information Technology Website development: 14 years Web Manager / Social Media: 4 years Nonprofit Board Membership National Association of Gov’t Webmasters Morris County Prevention is Key Ayres/Knuth Farm Foundation
About you. How many of you… Own a smartphone. iPhone or Android. Have a Facebook account. Use it weekly. Have a Twitter account. Tweet weekly. Watch videos on YouTube. Watch TV on the computer. Have a Nook or Kindle. Pay your bills online. Subscribe to a newspaper, daily or weekly.
Let’s talk about… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Reaching All Ages
Where we spend our time online
Reaching Minorities
Today’s world… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Revolution Socialnomics 2011 ,[object Object],[object Object],[object Object],[object Object]
Communications Paradigm Shift ,[object Object],[object Object]
Today’s “Social Space” Twitter Flickr Google Scribd Skype LinkedIn Gowalla Foursquare WordPress Blogger Facebook YouTube Vimeo RSS Feed SlideShare
Today’s “Social Space” Twitter Microblog Flickr Still Photos Google Email, Apps Scribd Documents Skype Phone, chat LinkedIn Network Gowalla Location app Foursquare Location app WordPress Blog Blogger Blog Facebook Network YouTube Video Vimeo Video RSS Feed Subscription SlideShare Presentations
Where should you be? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you get started? To be prepared is half the victory. Miguel De Cervantes 1547-1616 Spanish Novelist Dramatist Poet Before beginning, plan carefully. Cicero C 106-43 BC Great Roman Orator Politician By failing to prepare, you are preparing to fail. Benjamin Franklin 1706-1790 American Scientist Publisher Diplomat
Develop, Draw & Write a Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Morris County’s Process Creates in MS Word Website Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite. PIO issues a press release
Things we learned along the way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things we learned along the way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding the time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hootsuite Dashboard
Finding the time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweetdeck Dashboard
It’s not just one way. It’s a conversation. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is it worth it? MorrisCountyNJ 1,450 followers 8,815 views 82 videos 231 subscribers 160,879 reads 239 documents 549 “fans” MCUrgent MorrisProsecutor 275 followers 571 “fans” 187,555 views 1,155 photos 5,613 views; 18 videos 4,439 email contacts
Interesting Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information National Association of Government Webmasters Morris County NJ [email_address] Email Govloop.com/group/NAGW GovLoop Facebook.com/NAGW.org Facebook Twitter.com/NAGW Twitter NAGW.org Website [email_address] Email Scribd.com/MorrisCountyNJ Scribd YouTube.com/MorrisCountyNJ YouTube Facebook.com/MorrisCountyNJ Facebook Twitter.com/MorrisCountyNJ Twitter MorrisCountyNJ.gov Website
Using Social Media for Your Nonprofit Carol A Spencer County of Morris Web Manager April 28, 2011

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Using Social Media for Your Non-Profit

  • 1. Using Social Media for Your Nonprofit Carol A Spencer County of Morris Web Manager April 28, 2011
  • 2. About me IBM Marketing Representative Mid-range computers: 11 years Councilwoman/Mayor Denville Township: 10 years County of Morris Information Technology Website development: 14 years Web Manager / Social Media: 4 years Nonprofit Board Membership National Association of Gov’t Webmasters Morris County Prevention is Key Ayres/Knuth Farm Foundation
  • 3. About you. How many of you… Own a smartphone. iPhone or Android. Have a Facebook account. Use it weekly. Have a Twitter account. Tweet weekly. Watch videos on YouTube. Watch TV on the computer. Have a Nook or Kindle. Pay your bills online. Subscribe to a newspaper, daily or weekly.
  • 4.
  • 5.  
  • 7. Where we spend our time online
  • 9.
  • 10.
  • 11.
  • 12. Today’s “Social Space” Twitter Flickr Google Scribd Skype LinkedIn Gowalla Foursquare WordPress Blogger Facebook YouTube Vimeo RSS Feed SlideShare
  • 13. Today’s “Social Space” Twitter Microblog Flickr Still Photos Google Email, Apps Scribd Documents Skype Phone, chat LinkedIn Network Gowalla Location app Foursquare Location app WordPress Blog Blogger Blog Facebook Network YouTube Video Vimeo Video RSS Feed Subscription SlideShare Presentations
  • 14.
  • 15. How do you get started? To be prepared is half the victory. Miguel De Cervantes 1547-1616 Spanish Novelist Dramatist Poet Before beginning, plan carefully. Cicero C 106-43 BC Great Roman Orator Politician By failing to prepare, you are preparing to fail. Benjamin Franklin 1706-1790 American Scientist Publisher Diplomat
  • 16.
  • 17. Morris County’s Process Creates in MS Word Website Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite. PIO issues a press release
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  • 25. Is it worth it? MorrisCountyNJ 1,450 followers 8,815 views 82 videos 231 subscribers 160,879 reads 239 documents 549 “fans” MCUrgent MorrisProsecutor 275 followers 571 “fans” 187,555 views 1,155 photos 5,613 views; 18 videos 4,439 email contacts
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  • 27. Contact Information National Association of Government Webmasters Morris County NJ [email_address] Email Govloop.com/group/NAGW GovLoop Facebook.com/NAGW.org Facebook Twitter.com/NAGW Twitter NAGW.org Website [email_address] Email Scribd.com/MorrisCountyNJ Scribd YouTube.com/MorrisCountyNJ YouTube Facebook.com/MorrisCountyNJ Facebook Twitter.com/MorrisCountyNJ Twitter MorrisCountyNJ.gov Website
  • 28. Using Social Media for Your Nonprofit Carol A Spencer County of Morris Web Manager April 28, 2011