An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.

1. Getting Started with Social Media Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters PA Parks & Recreation March 21, 2011

3. Traditional Broadcast Media Types One to Many Push Technologies: Mailings Newspapers / Magazines TV & Radio Ads One ad or press release is read, seen or heard by many, many people. It’s also NOT seen by many, many people.

4. A Shrinking Tech World Mainframe photo courtesy: http://www.flickr.com/photos/cote/

6. So, here we are…. Mini & Mobile

7. It’s all on the phone Phone  Text Messages  Camera/Video  Music

8. It’s all on the phone Email  Browser  Social Media

9. It’s all on the phone (or is it a phone?) YouTube  VOIP Calls  Live Sports  TV

12. The Social Space

14. The Big Names for Government Facebook Twitter Blogger Scribd.com And some new ones…. UStream.tv Flickr RSS Feed YouTube

31. It’s okay for government to blog. The Federal Government has over 100. Blogs: Conversations w/ Constituents

33. Morris County’s Semi-Automated Process Creates in MS Word Website Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite. PIO issues a press release

36. Contact Information National Association of Government Webmasters Morris County NJ [email_address] Email Govloop.com/group/NAGW GovLoop Facebook.com/NAGW.org Facebook Twitter.com/NAGW Twitter NAGW.org Website [email_address] Email Scribd.com/MorrisCountyNJ Scribd YouTube.com/MorrisCountyNJ YouTube Facebook.com/MorrisCountyNJ Facebook Twitter.com/MorrisCountyNJ Twitter MorrisCountyNJ.gov Website

37. Getting Started with Social Media Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters PA Parks & Recreation March 21, 2011