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ReTechCon India 2011
- 1. Anand J Mehta Director, Asia Pacific Retail Vertical ReTechCon India 2011 Emerging Technology for Retail / Technology for Emerging Retail
- 4. Key Verticals – APAC Customers Government Transportation & Logistics Healthcare Manufacturing & Field Mobility Energy & Utilities Retail & Hospitality
- 5. Its not emerging – its here now, somewhere ! Schaumburg Holtsville Singapore United Kingdom United States Denmark Malaysia Israel China India Argentina Mexico Czech Republic Germany Brazil Canada Japan Poland Australia Sri Lanka
- 6. Mobility is an Ecosystem Serving Customers – Where, When and how they want What they want
- 10. Hardware Trends 2011 Live connectivity for staff and consumers
- 11. Application Trends 2011 CRM & Loyalty, Inventory Visibility & Coupon Apps
- 13. Gartner Forecast 2011 Cloud Computing, Mobile Apps & Ubiquitous Computing
- 14. The Agile Supply Chain – Real Time Mobility at its best Shared Data Leads integration All parties co ordinate in alignment with customer needs Duplication minimized, core competencies allocated Pull Based : Real Time Data & Demand Harrison et al Agile Supply Chain Market Sensitive Virtual Bond SC Network Optimized Process Integration
- 18. APAC New Solutions Demand Administration of terminals Synchronization of applications Data backup Mobile Device & Content Management PSS Mobile Payment Mobile Loyalty
- 19. Jeff Bezos on Amazon’s Personalization Strategy APAC New Solutions Demand “ In the online world, businesses have the opportunity to develop very deep relationships with customers, both through accepting preferences of customers and then observing their purchase behavior over time, so that you can get that individualized knowledge of the customer and use that individualized knowledge of the customer to accelerate their discovery process.”
- 20. APAC New Solutions Demand
- 21. APAC New Solutions Demand Track & Trace Perishables' Management
- 22. AirDefense Solutions APAC New Solutions Demand
- 23. APAC Advanced Solutions Demand – PSS , RFID
- 24. RISE OF THE MOBILE WORKER INTRODUCING THE SMARTER CUSTOMER WELCOME TO PERPETUAL INVENTORY 3 KEY TRENDS CHANGING THE DYNAMICS OF RETAIL OPERATIONS THERE’S NO “PLACE” IN WORKPLACE EVOLVING CUSTOMER BEHAVIORS ADVANCEMENTS IN TRACKING
- 25. WORKFORCE MANAGEMENT VIDEO ANALYTICS TRIGGERS OUT-OF STOCK WORKER NOTICES AN ITEM IS OUT-OF-STOCK SCANS SHELF EDGE WITH DEVICE TO REPORT WFM QUERIES ASSOCIATES, ROLES & JOB QUEUE WFM DISPATCHES TASK TO RIGHT RESOURCE RESOURCE SEES TASK DETAIL ON DEVICE RESOURCE COMPLETES TASK AND CLEARS QUEUE MANAGER ACCESSES TASK METRICS, MONITORS MANAGER CREATES NEW TASK FROM DEVICE 1 3 5 7 9 2 4 6 8 Empower the Mobile Worker
- 26. IN STORE STOCK SHOPPER ASKS FOR INFORMATION ON JEANS ASSISTANT CHECKS PRODUCT AVAILABILITY INSTANT UPSELL OFFER MADE TO CLEAR OUT STOCK SHOPPER ACCEPTS THE OFFER OF SUMMER JEANS AND T-SHIRTS INFORMED ITEMS OF CORRECT SIZE ARE ON SHOP FLOOR RFID ALLOWS ASSISTANT TO LOCATE ITEMS IN SECONDS SHOPPER TRIES ON ITEMS IN CHANGING ROOMS RFID SYSTEM LOGS DIFFERENT SELECTIONS TRIED PURCHASE MADE, TAG ALLOWED TO LEAVE BUILDING 1 3 5 7 9 2 4 6 8 Real Time Asset Visibility
- 27. WAREHOUSE STOCK ORDERS RECEIVED AT WAREHOUSE WFM ASSIGNS TASK TO PICKERS PICKERS USE RFID TO LOCATE ITEMS AND RETRIEVE OUT OF STOCK ITEMS AUTO-REPLENISHED PICKERS CHECK TASK COMPLETE ON DEVICE ORDER CONSOLIDATED ONTO RFID TAGGED REUSABLE CONTAINER PALLET TRACKED ONTO OUTBOUND VEHICLE ITEMS TRACKED THROUGH DELIVERY TO CUSTOMER FOR FULL TRACEABILITY MANGER MONITORS AVAILABLE STAFFING AND WORKLOADS 1 3 5 7 9 2 4 6 8 Real Time Asset Visibility
- 28. MOBILE LOYALTY SHOPPER DOWNLOADS LOYALTY APP NETWORK SENSES SHOPPER, DETERMINES LOYALTY PROFILE PUSHES DIGITAL COUPON SHOPPER SCANS PRODUCT CODE IN-AISLE PRODUCT COMPARISON SHOPPER ASKS FOR ASSISTANCE USING KIOSK ASSOCIATE NOTIFIED, RESEARCHES PRODUCT AND COMPARISON ON DEVICE ARMED, ASSOCIATE RESPONDS TO SHOPPER SHOPPER PROCEEDS TO SELF-CHECKOUT, MCOMMERCE 1 3 5 7 9 2 4 6 8 Engage the Smarter Customer
- 29. FLOOD OF DATA INCREASING MOBILITY RESULTING IN A…
- 30. QUALITY BRINGING TOGETHER ADVANCED COMMUNICATIONS, COMPUTING AND MANAGEMENT CAPABILITIESTO ENSURE KEY DATA ATTRIBUTES INTELLIGENT USABILITY ACTIONABLE MOBILIZED SECURE Accurate, timely, current, breadth and depth of content Recognize patterns and trends, offer recommendations Meaningfully presented, available across platforms Useful information meaningfully delivered to workers Accessible at the point of user engagement Shield organizational boundaries, protect data resources Mobile Analytics – Live Tradable Information
- 31. ENHANCED INFORMATION CAPTURE ADVANCED DEVICES INTEGRATED COMMUNICATIONS ADVANCED APPLICATION SERVICES CONNECTED CUSTOMER SECURITY AND MANAGEMENT ADAPTIVE NETWORKING Next Generation Mobility Ecosystem – Competitive Advantage
- 32. The “Emerging” Retailer … “… we have set a national target to achieve 2-3% annual productivity growth for the next 10 years.” Minister of State for Trade and Industry Lee Yi Shyan “ A critical thrust of this national effort is the improvement of productivity in our SMEs . Our SMEs contribute half of Singapore’s GDP, and account for 6 out of every 10 persons employed .”
- 33. Anand J Mehta Director, Asia Pacific Retail Vertical ReTechCon India 2011 Emerging Technology for Retail / Technology for Emerging Retail
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- With that I thank you, there is much more to discuss this was to give you a flavor of the subject. We are gladly at your service where required.
- Post Jan 2011 separation a standalone global entity approaching approximately $8 billion in sales Fortune 300 company with a global presence
- In total we have 10 “ Super verticals” of which the Govt and Retail verticals are the top 2 contributors . This slide to represent that all “captains of industry” within the applicable vertical are established customers of ours.
- On a global basis we have 4 regions – NAM, LAM, EMEA and APAC and from the top left to the bottom right we have dominant coverage of the top local retailers in the country. On an APAC only level, it is a world in itself . From a mature Australia/Japan to growth spurt China/India to an infant Vietnam we have a insight in the various stage of maturity retail is as a total industry and which formats and solutions are best suited to the different markets. The value of this to a retailer is quite simply eliminating predictable growth mistakes and cutting short the learning curve.
- The subject of today is Smart Mobility , please let me take a minute to define this so that we are all on the same page. Mobility is quite self explanatory – think only of the impact the mobile phone and then the lap top had on your personal life The impact on the enterprise when introducing Mobility is the same if not more significant due to the commercial value of information flow. Ask yourself – if you don’t have a mobile phone or a lap top now are you confident that you will still be in the same competitive position as someone who does? I think you take the point I am making… The Smart in Mobility is quite simple as well – for anything to be considered smart t in business there has to be positive impact on sales, expenses and profitability and we are fully willing to stand by this - our Mobility solutions will give you competitive advantage. I would like to flag a key point now – Mobility is an ecosystem in itself that requires considerate planning, appropriate implementation, reliable security and active daily management to yield the best business results. If you consider it an add on to your current infrastructure you will get benefits but not near its fullest potential…
- As this is an experienced retail audience, you will not doubt be aware that will the store is the most visual part of retailing it is only part of the chain of events. Equal consideration needs to be give to the warehouse and delivery (logistics) Mobility is applicable wherever there is a movement of goods involving people. My personal history is of strict retailing , I come from what I call “the buy side” and know that retailers measure everything as a % and logistics can cost up to 7% of sales depending on which product category you are trading. Why would you not want to impact such a significant expense?
- To show you some trends, don’t just take our word for it.
- This had to be the case because the only other real spend if you think about it is POS Systems and Printers mainly – this is no longer extraordinary it has been a stock standard commoditized requirement.
- The goal of the mobility hardware is also clearly identified – more information real time for both the store associate and the consumer
- In terms of the “killer apps” for the mobility space it is clearly based on variations of CRM for the consumer and Inventory Visibility for the store managers/sales teams
- Once again it is clearly evident that mobility is the core focus for at least the next 3 years. This is to make clear that the environment is going to be a “consumer push” rather than a “vendor pull” for those who are too slow to react to the market trends . Equally important point to note is that the Mobile Payment trend is going to make the cash register increasingly redundant. If you have visited the Apple store in 5ht Avenue NYC the future is now !
- Gartner is well know and I find them to be one of the most reliable if you review the actual results against their forecasts. Beside Mobile Apps here, the big point to note is what they term as “Ubiquitous Computing” which basically means constant connectivity – Smartphone and tablets. As a retailer we all understand that if people only bought what they needed the industry would be 1/5 th the size ! Inducing “Impulse purchases” gets alot of attention is plan o grams for stores – Mobility aids impluse purchases – bought an App on the App store? Purchasing at the speed of thougt
- The message here is simple – you are trading information first and goods second in direct response to market demands not buyer assumptions ….
- A quick insight into the store, it is the most critical part….
- Key gaps valid across APAC As mentioned it is an active work in progress, please ref slide 18 Define Mobile Loyalty – 1) Extension of CRM 2) Smartphone Coupon Management Either way, content is king
- It is easy to see how Amazon’s business strategy is manifested in their design decisions. They build tools that accept and observe preferences (browsing behavior, search queries, wish lists, purchasing history, etc) and design features to take advantage of that knowledge by finding related and closely relevant products. The design of the entire Amazon web site is explained in these two paragraphs. It is the best example I can find of how strategy affects design . Mass personalization CRM + IT Clicks and mortar What is it about? Core categories – low asp, price elasticity If not products, sell prices/discounts
- 2D scanners to read mobile coupons
- Key gaps across APAC ISVs to be engaged late Q2
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- We are not just talking about trends, find following soltuions to capitalise on the trends
- Mobility will identify processes plow, map it against your SOP and re engineering if required Data is captured live at appropriate milestones
- Our experience in regions that have adopted Mobility earlier clearly shows that along with more increased data capture points comes a massive amount of information that needs mining
- The point to make here is that mobility historically was basically data capture and task automation , Analytics have entered mobility permanently due to the growth of a mobile ecosystem in enterprises.
- The next generation mobile enterprise is now not in the future . Market or industry maturity is irrelevant what matters is individual company strategy. India and China are particularly clued in given the geography and remote management required ? Once again I will make the point that the advantage and profitability you are looking for as a retailer to be found from within. All I am for is 1% internally, to use a cricket analogy I don’t want to hit a 6/home run ad hoc rather take one valuable run at a time consistently .
- Although Spore only figures, SMES are a collective force in every market , particularly SEA and India. These are volume not margin countries All Tier 2,3 cities and cloud opportunities are inclusive in this segment As a retailer I can tell you that its fine to see high tickets items only , but the small ticket sales always add up in volume
- With that I thank you, there is much more to discuss this was to give you a flavor of the subject. We are gladly at your service where required.