22. Automotive
Mercedes-Benz 1.
1
Refocusing a German
automotive giant...
- Brand vision
- Literature systems
- Design
- Art direction
- Advertising
- Digital
- Photographic vision
- Photographic production
- Centralised print production
- Motorshows
- Exhibition
Iain Ross: ‘Strategic-Creative-Resource’
23. Automotive
Mercedes-Benz
Launch of the iconic A-Class...
Iain Ross: ‘Strategic-Creative-Resource’
24. Automotive
Mercedes-Benz
BTL Turning convention
upside down...
TTL right through the
communications
ATL process
Iain Ross: ‘Strategic-Creative-Resource’
25. Defining, creating and upholding a brand photographic vision...
Automotive
Mercedes-Benz
Iain Ross: ‘Strategic-Creative-Resource’
26. Raising the quality bar in the studio...
Automotive
Mercedes-Benz
Iain Ross: ‘Strategic-Creative-Resource’
27. ...and on locations all over the world
Automotive
Mercedes-Benz
Iain Ross: ‘Strategic-Creative-Resource’
28. Automotive 12 international awards for the
Mercedes-Benz
launch programme of the CL Coupé
Iain Ross: ‘Strategic-Creative-Resource’
30. Automotive
Mercedes-Benz
The
‘Back to Earth’
launch
platform
Iain Ross: ‘Strategic-Creative-Resource’
31. Toyota (Europe)
Iain Ross
Motorvated
Creative
Work...
Iain Ross: ‘Strategic-Creative-Resource’
32. Automotive
Toyota
2
Steering the biggest
automotive brand
in the world...
- Brand vision
- Brand identity/Brand guidelines
- Literature systems
- Design & Art direction
- Advertising & POS
- Digital
- Photographic vision & production
- Centralised print production
- Motorshows/Exhibitions
Iain Ross: ‘Strategic-Creative-Resource’
33. Automotive
Toyota
Launching
the flagship
Avensis...
Iain Ross: ‘Strategic-Creative-Resource’
34. Automotive
Toyota
Breaking the
advertising
mould...
‘Quality
speaks for
itself’
Iain Ross: ‘Strategic-Creative-Resource’
35. Automotive
Toyota
Hilux
model brand
positioning
campaign:
Reinvigorating
a living 4x4
legend
Iain Ross: ‘Strategic-Creative-Resource’
36. Automotive
Toyota
Reputation
restored...
Iain Ross: ‘Strategic-Creative-Resource’
37. www.toyota.co.uk
Automotive
Toyota
Tactical sales
campaign:
Turning
strategic
thinking into
emotional
solutions...
Iain Ross: ‘Strategic-Creative-Resource’
38. Automotive
Toyota
Creative
thought as
a catalyst
for sales
success
Iain Ross: ‘Strategic-Creative-Resource’
39. Automotive
Toyota
Toyota Prius:
Launching the
most important car
on the planet...
Iain Ross: ‘Strategic-Creative-Resource’
40. Automotive
Toyota
Changing the
global mindset
forever:
The future
‘Starts’ here.
Prius, an idea
that cannot
wait...
Iain Ross: ‘Strategic-Creative-Resource’
41. Automotive
Toyota
1 Pan-European literature system:
- 14 markets
- 19 language versions
- 6 global creative awards
- Countless budgetary savings...
Iain Ross: ‘Strategic-Creative-Resource’
42. Automotive
Toyota
Consumer
touch points...
Design details
that make
the
difference
Iain Ross: ‘Strategic-Creative-Resource’
48. Automotive
Maserati 3
Retraining an Italian
thoroughbred...
- Brand vision
- Strategic photographic vision
- Photographic production
- Design
- Art direction
- Advertising
- Digital
Iain Ross: ‘Strategic-Creative-Resource’
49. Automotive
Maserati
A new vision
in the
studio...
Iain Ross: ‘Strategic-Creative-Resource’
50. Automotive
Maserati
And out
on location
Iain Ross: ‘Strategic-Creative-Resource’
53. PA G E 07 1. THE PRODUC T
PERFECT BALANCE OF ELEGANCE AND SPORTINESS.............................................. 07
A B OA R D. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
T H E Q UAT T R O P O R T E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
T H E Q UAT T R O P O R T E S P O R T G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
T H E Q UAT T R O P O R T E E X E C U T I V E G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
PA G E 32 2. PERSONALISATION
O F F I C I N E A L F I E R I M A S E R AT I P R O G R A M M E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
PA G E 36 3. TECHNIC AL SPECIFIC ATIONS
PA G E 38 4. SERVICES
M A S E R A T I Q U A T T R O P O R T E ONE-TO-ONE TEST DRIVE.................................................................................. 38
A S S I S TA N C E A N D M A I N T E N A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
FINANCE AND INSURANCE SERVICE.................................................................... 42
PA G E 44 5. MASERATI WORLD
P E R S O N A L D E L I V E R Y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
I N T E R N E T A N D C A R C O N F I G U R AT O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
M A S E R AT I E V E N T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
RACING........................................................................................................... 47
M A S E R AT I M A S T E R D R I V I N G C O U R S E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
PA G E 50 6. CONTAC TS
CALL CENTRE................................................................................................... 50
M A S E R AT I A C R O S S T H E W O R L D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
I N T E R N E T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
EMAIL............................................................................................................. 51
Automotive
Maserati
Catwalk king...
1
THE PRODUC T
CONCEPT AND TECHNOLOGY
M D S T R A N S M I S S I O N - O N E G E A R B OX , T WO S O U L S
The six-speed electro-hydraulic Maserati DuoSelect (MDS) transmission system is one of disable it, however, all he has to do is hit a button on the central console. This gives the
the Quattroporte’s finest innovative features. On ignition, the system selects the automatic kind of responsiveness required by the sportier driving style. There is no clutch pedal, of
driving mode which offers smooth, rapid gear changing combined with top class course, and the hill holder function makes hill-starts a breeze too.
responsiveness. This means that the driver can relax and appreciate the comfort and
P E R F E C T LY B A L A N C E D D Y N A M I C H A N D L I N G C O U R T E S Y O F
convenience of the car without having to worry about manually shifting gears. There OPTIMAL WEIGHT DISTRIBUTION
are none of the usual disadvantages associated with a normal torque converter either: the
engine is wonderfully responsive and starts every time from cold with incredibly smooth The Quattroporte is more than just a classic flagship car, however. It is a brilliant high
upward gear changing. As if that where not enough, the Maserati MDS can also offer a performance car that handles nimbly and offers top-flight occupant safety in all
much sportier kind of drive too. Using the paddles mounted on the steering column, the conditions. The secret of the Quattroporte’s brilliance lies in its 47% front-53% rear
driver can override the automatic mode without actually deactivating it. if he wants to weight distribution, unique in its segment, maximising traction and acceleration thrust.
THE PRODUCT 15 M A S E R AT I Q UAT T R O P O R T E
1
THE PRODUC T
CONCEPT AND TECHNOLOGY
A B O A R D - A C O C O O N - L I K E H AV E N O F S U M P T U O U S L E AT H E R A N D P R E C I O U S W O O D S
T
he Maserati Quattroporte’s cabin combines sumptuous handcrafted elegance speacial Easy Entry system feature which raises the steering column and slides back the
with the space and comfort of a car designed to confidently eat up the miles seat to facilitate getting into and out of the car. Just as much attention has been lavished
on long journeys. It boasts a wonderfully luxurious functionalism with the on the power-adjustable rear seats too. In fact, the passenger seated on the right in the
controls laid our ergonomically to ensure that the driver has them easily to hand and rear just has to touch a button to slide the front passenger seat forward (up to 22cm) for
eye at all times without detracting from the comfort of the front and rear passengers. extra legroom. The cabin ambience and colours are exceptionally warm, giving a sense
The Quattroporte also offers power-adjustable front seats with 14 different possible positions of cocoon-like protection, thanks to the use of deluxe woods, leathers (by Poltrona Frau,
as standard. The driver’s seat, which also has three different memorised settings, boasts a stunningly soft and exclusive) and other deluxe materials that the client can pesonilse.
THE PRODUCT 19 M A S E R AT I Q UAT T R O P O R T E
Iain Ross: ‘Strategic-Creative-Resource’
55. Iain Ross
Motorvated
Creative
Work...
Iain Ross: ‘Strategic-Creative-Resource’
56. Thank you
Iain Ross
Motorvated
Creative
Work...
Iain Ross: ‘Strategic-Creative-Resource’
57. Thank you
Iain Ross
Motorvated
Creative
Work...
I hope you liked
the work...
Iain Ross: ‘Strategic-Creative-Resource’
58. Thank you
Iain Ross
Motorvated
Creative
The work...
I hope you liked
the work...
Other examples of non automotive brand work
available upon request
Iain Ross: ‘Strategic-Creative-Resource’
59. Thank you
Iain Ross
Motorvated
Creative
The work...
I hope you liked
the work...
Other examples of non automotive brand work
available upon request
Iain Ross
Iain Ross: ‘Strategic-Creative-Resource’
60. Thank you
Iain Ross
Motorvated
Creative
The work...
Iain Ross
Wellington House
7 Hemingford Road
I hope you liked
the work...
St. Ives
Cambridgeshire
PE27 5HE
E. i.ross62@ntlworld.com
Other examples of non automotive brand work
available upon request
M. 07887 821 725
Iain Ross
T. 01480 467 845
Iain Ross: ‘Strategic-Creative-Resource’