Once you get it, story mapping is a simple yet very powerful technique. Use it to better define your product and find the weak spots where you need more customer info. Use it to plan and prioritize feature development and show progress to your stakeholders. My presentation will mainly focus on the product owner’s perspective, but you can even use it to plan your vacation.

1. Story mapping: Build better products
with a happier team
Monica Obogeanu
#agiletalks

2. Monica
Obogeanu

3. Monica
Obogeanu
How I got here

4. Computer
Science
Faculty
Monica
Obogeanu
Computers
Degree
CISCO
Networking
Academy
How I got here

5. Computer
Science
Faculty
Monica
Obogeanu
University
Communications
Department
Computers
Degree
Technical
Support
CISCO
Networking
Academy
Computer
Network
Implementation
Website
Updates
How I got here

6. Computer
Science
Faculty
Monica
Obogeanu
University
Communications
Department
Poken
Computers
Degree
Technical
Support
QA
Analyst
CISCO
Networking
Academy
Computer
Network
Implementation
Website
Updates
Software
Testing
Prototyping
How I got here

7. Computer
Science
Faculty
Monica
Obogeanu
University
Communications
Department
Poken How to Web
Computers
Degree
Technical
Support
QA
Analyst
CISCO
Networking
Academy
Computer
Network
Implementation
Website
Updates
Software
Testing
Prototyping
Community
Startup
Programs
Operations
How I got here

8. Computer
Science
Faculty
Monica
Obogeanu
University
Communications
Department
Poken How to Web MozaicLabs
Computers
Degree
Technical
Support
QA
Analyst
CISCO
Networking
Academy
Computer
Network
Implementation
Website
Updates
Software
Testing
Prototyping
Community
Startup
Programs
Operations
Product
User
Experience
Design
User
Support
How I got here

9. Why storymaps
✓ Clarification technique
✓ Communication support
✓ Maximize the work not done
✓ Improve time estimations

10. Building the storymap
✓ Define the user (persona)
✓ Define the goal
✓ Define the main steps towards achieving the goal
✓ Detail each step
✓ Review & update
! Build at any level of detail you need

12. As a professional interested in agile practices
I want to attend an event
So that I learn about building products

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professional Find out
event info
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Receive
newsletter
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Facebook
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on Twitter
Receive
link from
a friend
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event
name
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other
participants
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event
description
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date &
location
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profile
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on email
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email
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26. Agile
professional Find out
event info
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friends
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feedback
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event
name
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other
participants
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event
description
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event
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location
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profile
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basic info
Download
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Get ticket
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Share on
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organizer
Find out
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event
Receive
newsletter
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on
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on Twitter
Receive
link from
a friend

27. Using the storymap - self-help
✓ Find holes in your understanding of the problem / customers
✓ Put order in your thoughts
✓ Analyse the current situation
✓ Come up with alternatives & get feedback

28. Using the storymap - planning
✓ Involve the right people
✓ Really think about what matters
✓ Purpose: reach a solution that’s valuable, usable & feasible
✓ Look for minimum viable solutions to test assumptions
✓ … Make estimations?
who? what? why?
context of the user; what can go wrong + how you solve it; how long does it take to build?
understands the user and/or customer
understands the business goals
understands the technical difficulties & opportunities

29. Agile
professional Find out
event info
Invite
friends
Attend event
Give
feedback
View
event
name
View
other
participants
View
event
description
View
event
date &
location
RSVP Yes
RSVP No
Change
RSVP
Review
personal
profile
Review
basic info
Download
PDF
Get ticket
on email
Print
Send
email
Share on
Facebook
Share on
Twitter
Share on
LinkedIn
Add event
specific
description
Secure a
place
Save
ticket
Rate
event
Public
comment
Private
message
to
organizer
Find out
about the
event
Receive
newsletter
View link
on
Facebook
View link
on Twitter
Receive
link from
a friend

30. Agile
professional Find out
event info
Invite
friends
Attend event
Give
feedback
View
event
name
View
other
participants
View
event
description
View
event
date &
location
RSVP Yes
RSVP No
Change
RSVP
Review
personal
profile
Review
basic info
Download
PDF
Get ticket
on email
Print
Send
email
Share on
Facebook
Share on
Twitter
Share on
LinkedIn
Add event
specific
description
Secure a
place
Save
ticket
Rate
event
Public
comment
Private
message
to
organizer
Find out
about the
event
Receive
newsletter
View link
on
Facebook
View link
on Twitter
Receive
link from
a friend

31. As a professional attending an event
I want to share the event with a friend on email
So that I I encourage him to join

32. Agile
professional
Send event link
on email

33. Go to
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Agile
professional
Send event link
on email

34. Go to
Send link
Agile
professional Enter
friends’
addressesSend event link
on email

35. Go to
Send link
Agile
professional Enter
friends’
addresses
Enter
email text
Send event link
on email

36. Go to
Send link
Agile
professional Enter
friends’
addresses
Enter
email text
Send event link
on email
Send
email

37. Go to
Send link
Agile
professional Enter
friends’
addresses
Enter
email text
Send event link
on email
Send
email
Go to
Compose
email with
predefined
link

38. Go to
Send link
Agile
professional Enter
friends’
addresses
Enter
email text
Send event link
on email
Send
email
Go to
Compose
email with
predefined
link
Go to
Compose
email with
predefined
link & text

39. Go to
Send link
Agile
professional Enter
friends’
addresses
Enter
email text
Send event link
on email
Send
email
Go to
Compose
email with
predefined
link
Go to
Compose
email with
predefined
link & text
Open send
email form
(in app)

40. Go to
Send link
Agile
professional Enter
friends’
addresses
Enter
email text
Send event link
on email
Select
friends
from app
contacts
Manually
enter
email
addresses
Enter text
with no
formatting
Send
email
Send
Go to
Compose
email with
predefined
link
Go to
Compose
email with
predefined
link & text
Open send
email form
(in app)
Enter text
with
formatting
Preview &
Send

41. Using the storymap - implementing
✓ Measure implementation time per story
✓ Show progress
✓ Update storymap (break big stories, slice backlog)
✓ Update estimations
✓ Occasionally… have a beer

44. When in doubt… storymap!
#agiletalks@monicaobogeanu