2. Spin City Festival is about not only drifting cars but making a social co-hesion festival – bringing people from
different walks in life to come experience and be marveled by great stunts and burning of tyres!!!
ƒall stunts and spinners are done by professionals and happen in secure locations where safety is guaranteed for
the viewers
The beauty of the event is that it’s a family event where parents can bring their children for a day out at a course.
And there are also live dj’s who ensure that entertainment is galore
We as M productions are aiming to have these festivals bi-monthly
2
About
3. It’s the perfect fit- Great Content=Great Brands
Social Media and network of “spin City”is used to promote the event reach of about 5000 followers
visual storytelling is a win
Opportunity to brand either the event and even some of the cars
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Promotional Value
4. "Be the Change," describes its "inspiring and empowering programming that entertains and motivates," which
UNDOUBTEDLY TRANSCENDS INTO THE ETHOS OF THE spin city , "We give vuma to people and ideas.”
Extreme is the novelty
Experience
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USP
6. Benefits of Sponsoring
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Exclusivity- no competition in the same category
Guaranteed “Share the freedom, share the experience”- The Spin City is all about sharing breath taking experience
Ability to brand at the event and digital platforms and advertising
Exposure to new markets
Sponsorship makes brands famous and increases purchase intent, favourability and ‘for me-ness’
7. Jack Daniels- Sean Harris (Brand Manager)- Gentlemen Jack Nights
Nedbank- Thembi Malabi (Sponsorship Manager) Sponsorship for Portia Modise tournament
Vodacom- Bronson Tebogo Mokabela ( Sponsorship Manager) Sponsorship women’s soccer tournament
Mindshare- Andrew Maluleka (Strategist- MTN account) Activations
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Top 4 Clients with Good Relationships
Selling is crucial to the success of any business but it must be orchestrated to deliver success which is what the sales strategy does…
…
Welcome to ‘Build a Successful Sales Strategy’ workshop
There is an important point that I want to make from the outset… and that is selling differs greatly from marketing…marketing is about the four Ps… it plays a major role in identifying new channels and maintaining the existing channels, creating the value propositions, setting prices and carrying out marketing research and of course this contributes to and supports selling… selling on the other hand involves attracting customers to buy the company’s products or services on the basis that there is a match between needs and benefits and is all about execution…
Despite the difference, the two functions are related and dependent on each other and therefore a company should form a system where the two functions are carried out together
Let’s take a look at what is coming up this afternoon…
This is in essence the benefits statement… that is the benefits in the company offering that fulfills customer needs and creates value
The sales value proposition needs to answer three questions…
- Why should I buy your product?
- How is your product different and superior to others?
- What’s in it for me? or What value am I going to receive?
The sales value proposition differentiates the offering from competition positioning it as the preferred choice by answering these questions…
Having a sales value proposition will dramatically improve the marketability of the product or service… because is confers a competitive advantage
A sales value proposition is a powerful branding tool that supports the sales strategy through marketing communication e.g. advertising
It also allows the company to forge a lasting reputation while making sales and raises customer awareness … where they say ‘I’ve heard of Firefly…’ and ‘we should invite Firefly to bid…’
Let’s have a look at a winning sales value proposition…
This is in essence the benefits statement… that is the benefits in the company offering that fulfills customer needs and creates value
The sales value proposition needs to answer three questions…
- Why should I buy your product?
- How is your product different and superior to others?
- What’s in it for me? or What value am I going to receive?
The sales value proposition differentiates the offering from competition positioning it as the preferred choice by answering these questions…
Having a sales value proposition will dramatically improve the marketability of the product or service… because is confers a competitive advantage
A sales value proposition is a powerful branding tool that supports the sales strategy through marketing communication e.g. advertising
It also allows the company to forge a lasting reputation while making sales and raises customer awareness … where they say ‘I’ve heard of Firefly…’ and ‘we should invite Firefly to bid…’
Let’s have a look at a winning sales value proposition…
This is in essence the benefits statement… that is the benefits in the company offering that fulfills customer needs and creates value
The sales value proposition needs to answer three questions…
- Why should I buy your product?
- How is your product different and superior to others?
- What’s in it for me? or What value am I going to receive?
The sales value proposition differentiates the offering from competition positioning it as the preferred choice by answering these questions…
Having a sales value proposition will dramatically improve the marketability of the product or service… because is confers a competitive advantage
A sales value proposition is a powerful branding tool that supports the sales strategy through marketing communication e.g. advertising
It also allows the company to forge a lasting reputation while making sales and raises customer awareness … where they say ‘I’ve heard of Firefly…’ and ‘we should invite Firefly to bid…’
Let’s have a look at a winning sales value proposition…