SlideShare una empresa de Scribd logo
1 de 8
1
 Spin City Festival is about not only drifting cars but making a social co-hesion festival – bringing people from
different walks in life to come experience and be marveled by great stunts and burning of tyres!!!
 ƒall stunts and spinners are done by professionals and happen in secure locations where safety is guaranteed for
the viewers
 The beauty of the event is that it’s a family event where parents can bring their children for a day out at a course.
 And there are also live dj’s who ensure that entertainment is galore
 We as M productions are aiming to have these festivals bi-monthly
2
About
 It’s the perfect fit- Great Content=Great Brands
 Social Media and network of “spin City”is used to promote the event reach of about 5000 followers
 visual storytelling is a win
 Opportunity to brand either the event and even some of the cars
3
Promotional Value
 "Be the Change," describes its "inspiring and empowering programming that entertains and motivates," which
UNDOUBTEDLY TRANSCENDS INTO THE ETHOS OF THE spin city , "We give vuma to people and ideas.”
 Extreme is the novelty
 Experience
4
USP
5
Benefits of Sponsoring
6
 Exclusivity- no competition in the same category
 Guaranteed “Share the freedom, share the experience”- The Spin City is all about sharing breath taking experience
 Ability to brand at the event and digital platforms and advertising
 Exposure to new markets
 Sponsorship makes brands famous and increases purchase intent, favourability and ‘for me-ness’
 Jack Daniels- Sean Harris (Brand Manager)- Gentlemen Jack Nights
 Nedbank- Thembi Malabi (Sponsorship Manager) Sponsorship for Portia Modise tournament
 Vodacom- Bronson Tebogo Mokabela ( Sponsorship Manager) Sponsorship women’s soccer tournament
 Mindshare- Andrew Maluleka (Strategist- MTN account) Activations
7
Top 4 Clients with Good Relationships
8

Más contenido relacionado

La actualidad más candente

Disney Mini Case Analysis
Disney Mini Case AnalysisDisney Mini Case Analysis
Disney Mini Case AnalysisAnu Abraham
 
South Expeditions Media Kit 2011
South Expeditions Media Kit 2011South Expeditions Media Kit 2011
South Expeditions Media Kit 2011Adventure Media
 
7 steps to success, Cultural Trip
7 steps to success, Cultural Trip7 steps to success, Cultural Trip
7 steps to success, Cultural TripCultural Trip
 
Shoes onloose corporate presentation
Shoes onloose corporate presentation Shoes onloose corporate presentation
Shoes onloose corporate presentation Mohit Poddar
 

La actualidad más candente (6)

Disney Mini Case Analysis
Disney Mini Case AnalysisDisney Mini Case Analysis
Disney Mini Case Analysis
 
Deutsche Bahn UK
Deutsche Bahn UKDeutsche Bahn UK
Deutsche Bahn UK
 
South Expeditions Media Kit 2011
South Expeditions Media Kit 2011South Expeditions Media Kit 2011
South Expeditions Media Kit 2011
 
7 steps to success, Cultural Trip
7 steps to success, Cultural Trip7 steps to success, Cultural Trip
7 steps to success, Cultural Trip
 
Shoes onloose corporate presentation
Shoes onloose corporate presentation Shoes onloose corporate presentation
Shoes onloose corporate presentation
 
My story
My storyMy story
My story
 

Destacado

About china
About chinaAbout china
About chinaKNUFE1
 
Programa 14
Programa 14Programa 14
Programa 14arecerv
 
Diapositivas aud operativa
Diapositivas aud operativaDiapositivas aud operativa
Diapositivas aud operativarodoosfi
 
90010 - MINI VINTAGE FRAME
90010 - MINI VINTAGE FRAME90010 - MINI VINTAGE FRAME
90010 - MINI VINTAGE FRAMEEmma Lawson
 
Resume_Cheryl Hunnicutt 2015 no address
Resume_Cheryl Hunnicutt 2015 no addressResume_Cheryl Hunnicutt 2015 no address
Resume_Cheryl Hunnicutt 2015 no addressCheryl Hunnicutt
 
Fgxpress apresentação fácil de entender - copia (20) - copia
Fgxpress   apresentação fácil de entender - copia (20) - copiaFgxpress   apresentação fácil de entender - copia (20) - copia
Fgxpress apresentação fácil de entender - copia (20) - copiaBdrag Wake
 

Destacado (9)

Milagro informatik
Milagro informatikMilagro informatik
Milagro informatik
 
About china
About chinaAbout china
About china
 
Programa 14
Programa 14Programa 14
Programa 14
 
Diapositivas aud operativa
Diapositivas aud operativaDiapositivas aud operativa
Diapositivas aud operativa
 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
 
90010 - MINI VINTAGE FRAME
90010 - MINI VINTAGE FRAME90010 - MINI VINTAGE FRAME
90010 - MINI VINTAGE FRAME
 
Resume_Cheryl Hunnicutt 2015 no address
Resume_Cheryl Hunnicutt 2015 no addressResume_Cheryl Hunnicutt 2015 no address
Resume_Cheryl Hunnicutt 2015 no address
 
Fgxpress apresentação fácil de entender - copia (20) - copia
Fgxpress   apresentação fácil de entender - copia (20) - copiaFgxpress   apresentação fácil de entender - copia (20) - copia
Fgxpress apresentação fácil de entender - copia (20) - copia
 
Resume_final
Resume_finalResume_final
Resume_final
 

Similar a SPin city 1

TTFCM 2009 Overview
TTFCM 2009 OverviewTTFCM 2009 Overview
TTFCM 2009 OverviewTrashTalkFCM
 
Turnkey DOT Capabilities Deck 2020
Turnkey DOT Capabilities Deck 2020Turnkey DOT Capabilities Deck 2020
Turnkey DOT Capabilities Deck 2020Turnkey DOT
 
Digi x credentials to brand vn 2018 180914
Digi x   credentials to brand vn 2018 180914Digi x   credentials to brand vn 2018 180914
Digi x credentials to brand vn 2018 180914Khuyennguyen0704
 
Creating places where people want to be
Creating places where people want to be Creating places where people want to be
Creating places where people want to be SCG International
 
Egg Entertainment & Productions Credentials
Egg Entertainment & Productions CredentialsEgg Entertainment & Productions Credentials
Egg Entertainment & Productions Credentialsamanda slabber
 
MI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- DubaiMI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- DubaiAli Hadi
 
The Marcus Graham Project Bootcamp
The Marcus Graham Project BootcampThe Marcus Graham Project Bootcamp
The Marcus Graham Project Bootcampguest87d98491
 
Sales Events
Sales EventsSales Events
Sales Eventsrjol
 
FOM15 ebrochure_72dpi (002)
FOM15 ebrochure_72dpi (002)FOM15 ebrochure_72dpi (002)
FOM15 ebrochure_72dpi (002)Holly Salter
 
Festival of Media Brochure
Festival of Media BrochureFestival of Media Brochure
Festival of Media BrochurePaul Nickeas
 
Maverick - Seeing things differently
Maverick - Seeing things differentlyMaverick - Seeing things differently
Maverick - Seeing things differentlyMaverick
 
The 3 fold city gowers initiative
The 3 fold city gowers initiativeThe 3 fold city gowers initiative
The 3 fold city gowers initiative3Fold Productions
 
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Pack
San Diego Pedicab Outdoor Advertising -  San Diego Pedicab Media PackSan Diego Pedicab Outdoor Advertising -  San Diego Pedicab Media Pack
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Packyellowbikemedia
 
Lessons From Alternative Travel
Lessons From Alternative TravelLessons From Alternative Travel
Lessons From Alternative TravelRafat Ali
 
Midas Next Media Pvt.Ltd. Profile
Midas Next Media Pvt.Ltd. ProfileMidas Next Media Pvt.Ltd. Profile
Midas Next Media Pvt.Ltd. Profiledeepak pawar
 

Similar a SPin city 1 (20)

TTFCM 2009 Overview
TTFCM 2009 OverviewTTFCM 2009 Overview
TTFCM 2009 Overview
 
74 daysroadtrip proposal
74 daysroadtrip proposal74 daysroadtrip proposal
74 daysroadtrip proposal
 
Brand movers
Brand moversBrand movers
Brand movers
 
Turnkey DOT Capabilities Deck 2020
Turnkey DOT Capabilities Deck 2020Turnkey DOT Capabilities Deck 2020
Turnkey DOT Capabilities Deck 2020
 
Digi x credentials to brand vn 2018 180914
Digi x   credentials to brand vn 2018 180914Digi x   credentials to brand vn 2018 180914
Digi x credentials to brand vn 2018 180914
 
Creating places where people want to be
Creating places where people want to be Creating places where people want to be
Creating places where people want to be
 
Egg Entertainment & Productions Credentials
Egg Entertainment & Productions CredentialsEgg Entertainment & Productions Credentials
Egg Entertainment & Productions Credentials
 
MediaPackage
MediaPackage MediaPackage
MediaPackage
 
MI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- DubaiMI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- Dubai
 
The Marcus Graham Project Bootcamp
The Marcus Graham Project BootcampThe Marcus Graham Project Bootcamp
The Marcus Graham Project Bootcamp
 
Sales Events
Sales EventsSales Events
Sales Events
 
FOM15 ebrochure_72dpi (002)
FOM15 ebrochure_72dpi (002)FOM15 ebrochure_72dpi (002)
FOM15 ebrochure_72dpi (002)
 
Festival of Media Brochure
Festival of Media BrochureFestival of Media Brochure
Festival of Media Brochure
 
Maverick - Seeing things differently
Maverick - Seeing things differentlyMaverick - Seeing things differently
Maverick - Seeing things differently
 
The 3 fold city gowers initiative
The 3 fold city gowers initiativeThe 3 fold city gowers initiative
The 3 fold city gowers initiative
 
Verve marketing profile
Verve marketing profileVerve marketing profile
Verve marketing profile
 
Xebec
XebecXebec
Xebec
 
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Pack
San Diego Pedicab Outdoor Advertising -  San Diego Pedicab Media PackSan Diego Pedicab Outdoor Advertising -  San Diego Pedicab Media Pack
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Pack
 
Lessons From Alternative Travel
Lessons From Alternative TravelLessons From Alternative Travel
Lessons From Alternative Travel
 
Midas Next Media Pvt.Ltd. Profile
Midas Next Media Pvt.Ltd. ProfileMidas Next Media Pvt.Ltd. Profile
Midas Next Media Pvt.Ltd. Profile
 

SPin city 1

  • 1. 1
  • 2.  Spin City Festival is about not only drifting cars but making a social co-hesion festival – bringing people from different walks in life to come experience and be marveled by great stunts and burning of tyres!!!  ƒall stunts and spinners are done by professionals and happen in secure locations where safety is guaranteed for the viewers  The beauty of the event is that it’s a family event where parents can bring their children for a day out at a course.  And there are also live dj’s who ensure that entertainment is galore  We as M productions are aiming to have these festivals bi-monthly 2 About
  • 3.  It’s the perfect fit- Great Content=Great Brands  Social Media and network of “spin City”is used to promote the event reach of about 5000 followers  visual storytelling is a win  Opportunity to brand either the event and even some of the cars 3 Promotional Value
  • 4.  "Be the Change," describes its "inspiring and empowering programming that entertains and motivates," which UNDOUBTEDLY TRANSCENDS INTO THE ETHOS OF THE spin city , "We give vuma to people and ideas.”  Extreme is the novelty  Experience 4 USP
  • 5. 5
  • 6. Benefits of Sponsoring 6  Exclusivity- no competition in the same category  Guaranteed “Share the freedom, share the experience”- The Spin City is all about sharing breath taking experience  Ability to brand at the event and digital platforms and advertising  Exposure to new markets  Sponsorship makes brands famous and increases purchase intent, favourability and ‘for me-ness’
  • 7.  Jack Daniels- Sean Harris (Brand Manager)- Gentlemen Jack Nights  Nedbank- Thembi Malabi (Sponsorship Manager) Sponsorship for Portia Modise tournament  Vodacom- Bronson Tebogo Mokabela ( Sponsorship Manager) Sponsorship women’s soccer tournament  Mindshare- Andrew Maluleka (Strategist- MTN account) Activations 7 Top 4 Clients with Good Relationships
  • 8. 8

Notas del editor

  1. Selling is crucial to the success of any business but it must be orchestrated to deliver success which is what the sales strategy does… … Welcome to ‘Build a Successful Sales Strategy’ workshop There is an important point that I want to make from the outset… and that is selling differs greatly from marketing…marketing is about the four Ps… it plays a major role in identifying new channels and maintaining the existing channels, creating the value propositions, setting prices and carrying out marketing research and of course this contributes to and supports selling… selling on the other hand involves attracting customers to buy the company’s products or services on the basis that there is a match between needs and benefits and is all about execution… Despite the difference, the two functions are related and dependent on each other and therefore a company should form a system where the two functions are carried out together Let’s take a look at what is coming up this afternoon…
  2. This is in essence the benefits statement… that is the benefits in the company offering that fulfills customer needs and creates value The sales value proposition needs to answer three questions… - Why should I buy your product? - How is your product different and superior to others? - What’s in it for me? or What value am I going to receive? The sales value proposition differentiates the offering from competition positioning it as the preferred choice by answering these questions… Having a sales value proposition will dramatically improve the marketability of the product or service… because is confers a competitive advantage A sales value proposition is a powerful branding tool that supports the sales strategy through marketing communication e.g. advertising It also allows the company to forge a lasting reputation while making sales and raises customer awareness … where they say ‘I’ve heard of Firefly…’ and ‘we should invite Firefly to bid…’ Let’s have a look at a winning sales value proposition…
  3. This is in essence the benefits statement… that is the benefits in the company offering that fulfills customer needs and creates value The sales value proposition needs to answer three questions… - Why should I buy your product? - How is your product different and superior to others? - What’s in it for me? or What value am I going to receive? The sales value proposition differentiates the offering from competition positioning it as the preferred choice by answering these questions… Having a sales value proposition will dramatically improve the marketability of the product or service… because is confers a competitive advantage A sales value proposition is a powerful branding tool that supports the sales strategy through marketing communication e.g. advertising It also allows the company to forge a lasting reputation while making sales and raises customer awareness … where they say ‘I’ve heard of Firefly…’ and ‘we should invite Firefly to bid…’ Let’s have a look at a winning sales value proposition…
  4. This is in essence the benefits statement… that is the benefits in the company offering that fulfills customer needs and creates value The sales value proposition needs to answer three questions… - Why should I buy your product? - How is your product different and superior to others? - What’s in it for me? or What value am I going to receive? The sales value proposition differentiates the offering from competition positioning it as the preferred choice by answering these questions… Having a sales value proposition will dramatically improve the marketability of the product or service… because is confers a competitive advantage A sales value proposition is a powerful branding tool that supports the sales strategy through marketing communication e.g. advertising It also allows the company to forge a lasting reputation while making sales and raises customer awareness … where they say ‘I’ve heard of Firefly…’ and ‘we should invite Firefly to bid…’ Let’s have a look at a winning sales value proposition…