Time Warner is the 4th largest entertainment conglomerate in terms of revenue. It owns companies across film, television, publishing, music and games such as Warner Bros., HBO, Time Inc., and DC Comics. It sold World Championship Wrestling to the WWF in 2001 and owns Sports Illustrated magazine, known for its annual swimsuit issue. Time Warner uses various integration strategies like vertical, horizontal and conglomerate mergers to expand its business across industries.
37. Forward Vertical Integration Horizontal Integration: When one business buys over another business which provides the same goods and/or services in the same chain of production. Conglomerate Merger: The process of two unassociated businesses merging together for increased profit.
38. Integration in context Vertical Integration: Buying over the advertising business, the studio, production set designing businesses, etc. Horizontal Integration: Time Warner buying over Viacom, News Corp, Walt Disney. Conglomerate Merger: Buying a bicycle shop. The point of an integration is to expand the business, increase market share and ultimately gain control over the industry.