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Internet Marketing Pricing in an Online World
Topics ,[object Object],[object Object],[object Object],[object Object]
The Power of Pricing ,[object Object],[object Object],[object Object],Drucker’s Pricing Sins
The Power of Pricing Figure 11.1 Pricing is Tightly Linked to Profitability Proper pricing must reflect changes brought about by the Internet The High Leverage of Proper Pricing
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],Price Sensitivity and Online Information
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],[object Object],The Unique Value Effect
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],[object Object],The Substitute Awareness Effect
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],Total Expenditure Effect
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],Shared Cost Effect
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],[object Object],Price-Quality Effect
Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],Inventory Effect
Real-Time Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Simple Pricing Approaches Fail
Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object]
Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auctions as Real-Time Pricing
Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auctions as Real-Time Pricing
Real-Time Pricing Alternatives A Flow Chart Toward Online Auctions Evolving toward Online Auction Physical Auction Enabler Absentee Bidding Allowed Consignment Selling With Online Purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fully Online Auctions Figure 11.11
Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],Online Rental Markets
Real-Time Pricing Alternatives Yield management is the matching of price and available capacity Yield Management Price Available Capacity
Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],Yield Management
Bundling ,[object Object],[object Object],[object Object],[object Object]
Bundling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
20 Magazine 2 Magazine 1 Magazine Consumer Variations for Bundle The Bundle Demand Curve Bundling Works Well When the Bundle is Viewed More Similarly than Individual Items Figure 11.16

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Ch11 Pricing In Online World

  • 1. Internet Marketing Pricing in an Online World
  • 2.
  • 3.
  • 4. The Power of Pricing Figure 11.1 Pricing is Tightly Linked to Profitability Proper pricing must reflect changes brought about by the Internet The High Leverage of Proper Pricing
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Real-Time Pricing Alternatives Yield management is the matching of price and available capacity Yield Management Price Available Capacity
  • 19.
  • 20.
  • 21.
  • 22. 20 Magazine 2 Magazine 1 Magazine Consumer Variations for Bundle The Bundle Demand Curve Bundling Works Well When the Bundle is Viewed More Similarly than Individual Items Figure 11.16