5. Bandwagon Trying to convince viewers that a product is good because “everyone” is buying it. “Jump on the bandwagon!!!”
6. Image In image advertising the ad presents a desirable situation or lifestyle in order to convince the viewers that if they use the product, they too can have that lifestyle “ You will laugh and be around beautiful people if you buy our product”
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8. Repetition Repeating an element within one advertisement so that viewers will remember the ad and will buy the product.