4. Typical features

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Be able to analyse existing social media
products
Sharing information
Communicating with friends
Meeting new people
Advertisements
#features #ethics
#audience
5. Existing types


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
Be able to analyse existing social media
products
Personal blog - Blogger
Photo sharing - Flickr
Audio visual - You tube
Advertising – promotional tweets
#features #ethics
#audience
6. Audience




Be able to analyse existing social media
products
Professional
Photographers
Particular Interests
Social
#features #ethics
#audience
7. Advertising
Be able to analyse existing social media
products
Pay per click
The website owner is paid by the advertiser each
time the ad is clicked
 Banners
Paid when advertisers website is visited by clicking
on a banner
 Impression advertising
Paid for each time a page is accessed containing an
ad

#features #ethics
#audience
8. Legal and ethical








Be able to analyse existing social media
products
Libel
Copyright
Intellectual property rights
Protection of personal data
Bullying
Stalking
Impersonating others
Misrepresentation
#features #ethics
#audience
9. Your Task
Be able to analyse existing social media
products
Research and describe three different social networking
websites.





Purpose - what is the aim of the site
Content - write about the types of pages that are
included
Target user/membership – Who is the typical user
Source of revenue – what advertising is used and how
does it generate revenue for the site
Legal and ethical issues relevant to the site
#features #ethics
#audience