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building your personal brand


           Consistency
become extra marketable
 » Take classes outside your major that you think may be useful as
   a skill in the real world, like web design


 » Don’t just join clubs – LEAD them


 » Find a mentor or shadow someone you admire


 » Volunteer to add to your resume and beef up your network


 » Attend all kinds of events in the community, across different
   industries


 » Internships and part time jobs (obviously!)
platforms
Facebook

 » “Privacy”


 » Swearing, drinking – what’s
   the line?


 » Being fun vs. being
   unhireable


 » More flexible than other
   platforms, but it’s still The
   Internet
platforms
Twitter

  » Choosing Twitter handle
  » “Protected account” means very little (and defeats the whole
    purpose of Twitter!)
  » The easiest way to instantly connect with companies and people
    who can help you get the job - be available, and appropriate
  » Power DMs
twitter

Twitter

  » Choosing Twitter handle
  » “Protected account” means very little (and defeats the whole
    purpose of Twitter!)
  » The easiest way to instantly connect with companies and people
    who can help you get the job - be available, and appropriate
  » Power DMs
platforms
LinkedIn

  » Your online resume, but better - Dynamic. Personable. Human.
    Creative. Brag about yourself


  » Business card rule as permission to connect


  » Recommendations = #1


  » Personalize requests to connect (sneaky pro tip: use “Groups” as a
    way to connect when you don’t have someone’s email)


  » Follow companies you’re interested in
LinkedIn
platforms
Blogging/Personal Websites

  » Keep your sex blogging
    private
  » Keep your intellectual
    blogging public
  » Anonymity?
  » Branding
best practices
Things to remember:

  » No privacy - even “private” accounts can have
    a snapshot taken
  » You can’t delete anything, even if it looks like
    you can
  » Use the grandma/boss rule when posting
  » Outside of privacy concerns, remember you’re
    creating an online portfolio of who you are with
    each post. Be mindful and ask yourself, “is this
    awesome?” before clicking “send” or “publish”
  » Abbreviations are sometimes okay if
    necessary on social media (Twitter) - NEVER
    OK in emails, letters, formal writing, etc.
  » Be “profersonal”
networking
The most important piece of the job hunt.

  » How to get in touch with the right people


  » Taking the online, offline


  » Don’t just apply for jobs - choose the company(ies) you want to
    work for and go after it


  » ABC – Always Be Coffee-ing
resources
Search for well-reputed blogs, articles, and tutorials

  » abrandedyou.com
  » youtern.com
  » personalbrandingblog.com
  » studentbranding.com
  » http://on.mash.to/n5aN9p
  » http://slideshare.net/dshiao: “How To Build a Personal Brand and
    Advance Your Career With Social Media”
thank you

                   Mike Schaffer
               Director of Social Media

                    Rachael King
            Social Media Account Executive

                1309 F Street, NW #300
                 Washington DC 20004

                     iostudio.com

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Io - salisbury uni 2.16.12

  • 1.
  • 2. building your personal brand Consistency
  • 3. become extra marketable » Take classes outside your major that you think may be useful as a skill in the real world, like web design » Don’t just join clubs – LEAD them » Find a mentor or shadow someone you admire » Volunteer to add to your resume and beef up your network » Attend all kinds of events in the community, across different industries » Internships and part time jobs (obviously!)
  • 4. platforms Facebook » “Privacy” » Swearing, drinking – what’s the line? » Being fun vs. being unhireable » More flexible than other platforms, but it’s still The Internet
  • 5. platforms Twitter » Choosing Twitter handle » “Protected account” means very little (and defeats the whole purpose of Twitter!) » The easiest way to instantly connect with companies and people who can help you get the job - be available, and appropriate » Power DMs
  • 6. twitter Twitter » Choosing Twitter handle » “Protected account” means very little (and defeats the whole purpose of Twitter!) » The easiest way to instantly connect with companies and people who can help you get the job - be available, and appropriate » Power DMs
  • 7. platforms LinkedIn » Your online resume, but better - Dynamic. Personable. Human. Creative. Brag about yourself » Business card rule as permission to connect » Recommendations = #1 » Personalize requests to connect (sneaky pro tip: use “Groups” as a way to connect when you don’t have someone’s email) » Follow companies you’re interested in
  • 9. platforms Blogging/Personal Websites » Keep your sex blogging private » Keep your intellectual blogging public » Anonymity? » Branding
  • 10. best practices Things to remember: » No privacy - even “private” accounts can have a snapshot taken » You can’t delete anything, even if it looks like you can » Use the grandma/boss rule when posting » Outside of privacy concerns, remember you’re creating an online portfolio of who you are with each post. Be mindful and ask yourself, “is this awesome?” before clicking “send” or “publish” » Abbreviations are sometimes okay if necessary on social media (Twitter) - NEVER OK in emails, letters, formal writing, etc. » Be “profersonal”
  • 11. networking The most important piece of the job hunt. » How to get in touch with the right people » Taking the online, offline » Don’t just apply for jobs - choose the company(ies) you want to work for and go after it » ABC – Always Be Coffee-ing
  • 12. resources Search for well-reputed blogs, articles, and tutorials » abrandedyou.com » youtern.com » personalbrandingblog.com » studentbranding.com » http://on.mash.to/n5aN9p » http://slideshare.net/dshiao: “How To Build a Personal Brand and Advance Your Career With Social Media”
  • 13. thank you Mike Schaffer Director of Social Media Rachael King Social Media Account Executive 1309 F Street, NW #300 Washington DC 20004 iostudio.com