The document discusses how advertisements appeal to viewers through visual and auditory cues. Television advertisements use techniques like color, images, actions, sounds, music, displayed text, and slogans to strengthen viewers' impressions of products and influence their behavior. Advertisements also employ rhetorical devices like glamorization, hyperbole, alliteration, repetition, and superlatives to make products seem better than they are and messages more memorable.

1. Listening to and Viewing
Advertisements

2. What is an Advertisement ?
• An advertisement is a public notice that informs people about
a product, service or an idea .
• It is usually created to influence people and may be presented
through various media .
• Advertisement are designed to attract the attention of their
target audience and compel them to take some form of
action through the use of psychological appeal.
• Eg of Advertisement :
1) Print advertisements (e.g. in newspaper)
• 2) in-store advertisements (e.g. in departmental stores)

3. Appealing through visual and
auditory cues .
• Television advertisements are designed to appeal to
the appeal of the viewers through the careful of
visual and auditory cues.
• The cues help strengthen viewers’ impression of the
advertised product, service or idea by associating it
with certain chracteristics or qualities.
COLOUR :
• -Colour contributes to the visual appeal of an
advertisement and affects the mood and behaviour
of viewers.

4. Appealing through visual and
auditory cues .
IMAGES AND ACTIONS :
- The images in an advertisement help viewers
associate the product with certain chracteristics
and qualities, while the actions of the characters
depicted, if any, may be used to influence
viewers’ behaviour or evoke certain emotions
within them.

5. • Sound and music
• Sounds and music are vital to capturing
viewers’ attention, creating atmosphere and
evoking emotions. Sounds may include voice-
overs, characters’ dialogue, background
sounds and special sound effects

6. • Displayed text and slogan
• Some ideas in television advertisements may
be displayed as text on the screen. This
creates emphasis and serves as a visual
prompt for viewers. It is common for
advertisements to end with the slogan of the
company advertising the product, service or
idea.

7. Glamorisation
• Glamorisation is a technique used to hide
negative aspects about a product, service or
an idea. It involves the use of many positive
words to make the product appear better
than it really is .

8. Hyperbole
• Hyperbole is a technique in which the positive
aspects of a product, service or an idea are
exaggerated to make it memorable.

9. Alliteration
• Alliteration is another technique used to make
messages in advertisements more memorable
and to help viewers remember them easily

10. Repetition
• Repetition is a technique for encouraging
viewers to remember the message in an
advertisement. Advertisers may choose to
repeat certain words to strengthen their
message. They may also use repetition to
create a catchy slogan .

11. Superlatives
• The use of superlatives is a technique
involving the use of words such as most, best
and fastest to highlight the superiority of a
product or service in comparison to other
similar products or services. This subtly
convinces viewers that they are making the
best choice by choosing the product or service