2. Creativity IN PRINT ADS PRESENTED BY: AYESHA INAM MUHAMMAD FAYSAL FAIZAN SHEHZAD FAWAD HASHMI QASEEMUDDIN CHAWLA SARMAD RAFIQ SOOMRO SAQIB BIN HARIS KHAN
3. Rule # 1 - Show the Product Print ads are visual; therefore, craft ads with the ‘eye in mind’!!
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13. Rule # 2 - Don’t Use Negative Headline Don’t ever use a caption/headline that portrays the product negatively in consumer’s mind!!
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18. Rule # 3 - Whenever possible, mention your brand name in the headline of the print ad Put the name of the brand in the consumer’s mind. The headline is the most important part of your ad. “It's the ad within the ad!!”
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22. Rule # 4 - Whenever possible, show people enjoying your product Essential to inform people about the functional benefits How can your brand make the life of the consumer happier
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26. Rule No.5 – Always feature news in your Advertisement
27. WWF ad focuses on the danger of cutting trees Picture itself is self explanatory News written at the bottom Not good legibility Although ad is effective
28. Ad features an announcement by McDonalds McDonalds promoting the individuality campaign Ad appears to be offensive but grabs the readers attention Logo and branding predominantly visible for affective recall
29. UNICEF Ad promotes water pollution Concept is nice with visually grabbing imagery Statistics are visible to create impact Logo is not overpowering Image is the main focus
30. A public service message by ONKYO Sound Systems printed in India Ad is for world environment day Clever play on the dangers of carbon emissions Message is clear and eye catching It also goes with the company’s products
31. Rule No.6 – Always give prominent display to your logo
32. Logo is clearly visible Message of Radio station is clear – plays classic music A clever play on the famous line from Star Wars
33. Logo is clearly visible in two places Message of Coke is clear – The ideal soft drink Humor in the ad makes it eye catching
34. Logo is clearly visible Message of Nike is clear – Performance Minimum text makes the message stand out
35. Logo is clearly visible Message of Pepsi is clear – Twist of Lemon Minimum text makes the message stand out
36. Rule No.7 – Always tell the reader where he/she can buy the product
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40. Rule No.8 – Avoid all unpleasant connotations about your products
