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 Murli
1
 Akamai is a Hawaiian word
meaning smart or intelligent with association
of insightful or wise or skilful.
2
 Akamai's beginnings lie in a challenge posed
by World Wide Web inventor Tim Berners-Lee
at the Massachusetts Institute of Technology
(MIT) in early 1995.
 The father of the Web foresaw the
congestion of network, and he challenged
colleagues at MIT to invent a fundamentally
new and better way to deliver Internet
content.
 Exposing such an academic problem would
ultimately result in a service that is
revolutionizing the Internet.
3
 MIT Professor of Applied Mathematics ―Tom
Leighton‖, who had an office down the hall from
Dr. Berners-Lee, was intrigued by the challenge.
 Dr. Leighton, a renowned expert on parallel
algorithms and architecture, has served as head
of the Algorithms Group at MIT's Laboratory for
Computer Science since its inception in 1996.
 Dr. Leighton recognized that a solution to Web
congestion could be found in applied
mathematics and algorithms.
 He solicited the help of graduate student Danny
Lewin, and several other top researchers, to
tackle the problem.
4
 Dr. Leighton and Mr. Lewin were joined by
other scientists with expertise in computer
science and data networking to develop the
mathematical algorithms necessary to handle
the dynamic routing of content and solve
what was, by then, a frustrating problem for
Internet users.
5
 Akamai Technologies, Inc. (NASDAQ:AKAM).
 Akamai is a company that provides a distributed
computing platform for global internet content
and application delivery.
 The company was founded in 1998 by
 MIT Applied Mathematics professor Tom
Leighton,
 MIT graduate student Deniel Lewin, along with
 MIT Sloan School of Management students
Jonathan Seelig and Preetish Nijhawan.
 Lewin was killed aboard American Airlines flight
11 which crashed in the September 11 attacks of
2001.
 Leighton still serves as Akamai's Chief Scientist.
6
 SET AN ALGORITHMS:-These world-class
scientists developed a set of breakthrough
algorithms for intelligently routing and
replicating content over a large network of
distributed servers — without relying on
centralized servers typically used by Web site
owners today.
 MADE BUSINESS ORGANIZATION:-Jonathan
Seelig and Preetish Nijhawan then enrolled in
the MIT Sloan M.B.A. program, joined the
founding team, and they began building the
business plan that would lead to Akamai's
inception.
7
 Entrepreneurship Competition:- In 1998, the
group entered the esteemed annual MIT $50K
Entrepreneurship Competition, where the
company's business proposition was selected
as one of six finalists among 100 entries. The
distinction signaled that Internet content
delivery had serious market potential.
 License :-Akamai obtained an exclusive
license to certain intellectual property from
MIT, and development efforts began in the
fall of 1998.
8
 Together, these computer scientists and
experienced Internet professionals founded
Akamai, a company dedicated to ending the
"World Wide Wait" through intelligent
Internet content delivery.
 The company launched commercial service in
April 1999 and announced that one of the
world's most trafficked Web
properties, Yahoo!, was a charter customer.
9
 In late 1998 and early 1999, a group of
experienced Internet business professionals
began to join this founding team.
 Paul Sagan who was a former President of Time
Inc. New Media, a founder of Road Runner cable
modem service and who helped launch NY 1
News, became chief operating officer and
eventually president of Akamai Technologies.
 George Conrades, former chairman and chief
executive officer of BBN Corp. and senior vice
president of U.S. Operations for IBM, assumed
the helm as chief executive officer a few months
later.
10
 Akamai provides products and services that enable the
world’s leading enterprises and government agencies to
extend and control their e-business infrastructure.
 Having deployed the world’s largest, globally-distributed
computing platform,
 Akamai ensures the highest levels of
availability, reliability, security, and performance of
networked information and
 applications delivery between the origin and the
destination of any e-business process.
 Akamai’s industry-leading products and services,matched
with world-class customer care, are used by hundreds of
successful enterprises, government entities, and
 Web businesses around the globe.
11
 Security:- More than 2,000 enterprises trust
Akamai to make the Internet a safe,
 Reliability:-Reliable place to do business. As a
consumer you’ve probably used our technology
without even knowing it.
 Easy Use:- If you’ve ever checked sports
scores, booked a hotel, tracked an order, or
watched a movie trailer online.
 Chances of Improvement:-professional looking
to improve the performance and reliability of
your Website, content, and applications, you’ll
find yourself in very good company when you
work with Akamai.
12
 Media & Entertainment:-Serves content for 5 of the
top 6 online music sites, 29 of the top 30 media/entertainment
companies
 Business Services:-Leaders in information services like
Thomson Reuters, and comScore rely on Akamai to provide
customers with reliable access.
 Financial Services:-Protects and enables transactions for
Charles Schwab, E*TRADE, Easy-Forex and other top institutions.
Gaming:-Enables delivery of gaming content for next-
generation consoles from Nintendo, and helps many other
companies to meet gamers.
 Hotel & Travel:-Handles online bookings for world’s largest
hotel firm & big brands like Expedia, Marriott, & Travelocity.
Insurance:-Six of the top ten US insurance companies rely on
Akamai.
13
 Health Care & Life SciencesLeading life sciences
companies like Merck, Phase Forward and Medidata
rely on Akamai to reach clinicians and patients
worldwide.
 Manufacturing & AutomotiveTrusted by all of the
top auto makers – Toyota, GM, Audi, BMW, and more.
 Public SectorEnables online operations for 10 of the
world’s governments, all branches of the US
Military, and many other agencies
 Enables $100 billion in annual e-commerce revenue;
used by over 85% of the top online retailers.
 Software and TechnologyUsed by all of the top 5
anti-virus companies to distribute software online.
14
 Logitech Implements Akamai
EdgeComputingSM
for Java to Extend Marketing-
Driven, Promotional Contest.
Akamai routinely delivers between fifteen
and thirty percent of all Web
traffic, reaching more than 4 Terabits per
second.
15
 Logitech wanted to ensure a positive user
experience during the entire promotional
event. This meant that all of our affected
sites had to be available and work as
promised during peak loads.
 Extending their infrastructure across
Akamai’s platform saved significant costs
that would have been necessary in
purchasing new equipment, re-negotiating
their ISP contract essentially upgrading their
entire infrastructure all to handle the
traffic, representing over 72 million page
views presented during the event.‖
16
 18,000 Servers World-Wide
 Akamai has over 18,000 servers world-wide that support edge
caching and computing.
 AF utilizes a secure ―slice‖ of the Akamai network
 ~1,000 servers
 1,100+ Networks
 Situated on the Internet’s 1,100+ top networks and network
peering points
 Transaction delivery latency <0.35 seconds
 Unique ability to ―bridge‖ ISP back-bones when:
 Networks go down
 Network congestion occurs
 Virus, Worm, Hacker, or other malicious activity is
detected
17
18
19
20
Random scanning and worm
traffic blocked – sharply
reducing false positives at
the IDS
Legitimate traffic
served from the edge
(DNS, HTTP, SSL, Stre
aming)
Firewall will only allow
Akamai traffic into the
origin
Increased levels of
background attack
traffic reported in the
Akamai Portal
 Future Uses:-Akamai’s growth prospects for
the long term.
 Ease for customers:-Their approach to
helping customers solve the challenges of
cloud computing, HD entertainment, and
online advertising will make a valuable
organisation.
 Online Business:-The next wave of growth
online. Their focus in 2013-14 will be to
continue to invest for the future to help
customers drive the success of their online
businesses.
21
 Preserve Environment:-As prepare for this
growth and the positive impact, it will have
on Akamai’s business, it is reflecting on, and
taking steps to ameliorate, the impact that
their business operations have on the
environment.
 Global Co-operation:-This important
process, part of responsibility as a global
corporation, is why they initiated the Akamai
Sustainability Initiative to organize and
improve upon their earlier sustainability
efforts.
22
 http://www.akamai.com
 http://en.wikipedia.org/wiki/Akamai_Techn
ologies
 Laudon And Laudon
23
Thank
you
24

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Akamai

  • 2.  Akamai is a Hawaiian word meaning smart or intelligent with association of insightful or wise or skilful. 2
  • 3.  Akamai's beginnings lie in a challenge posed by World Wide Web inventor Tim Berners-Lee at the Massachusetts Institute of Technology (MIT) in early 1995.  The father of the Web foresaw the congestion of network, and he challenged colleagues at MIT to invent a fundamentally new and better way to deliver Internet content.  Exposing such an academic problem would ultimately result in a service that is revolutionizing the Internet. 3
  • 4.  MIT Professor of Applied Mathematics ―Tom Leighton‖, who had an office down the hall from Dr. Berners-Lee, was intrigued by the challenge.  Dr. Leighton, a renowned expert on parallel algorithms and architecture, has served as head of the Algorithms Group at MIT's Laboratory for Computer Science since its inception in 1996.  Dr. Leighton recognized that a solution to Web congestion could be found in applied mathematics and algorithms.  He solicited the help of graduate student Danny Lewin, and several other top researchers, to tackle the problem. 4
  • 5.  Dr. Leighton and Mr. Lewin were joined by other scientists with expertise in computer science and data networking to develop the mathematical algorithms necessary to handle the dynamic routing of content and solve what was, by then, a frustrating problem for Internet users. 5
  • 6.  Akamai Technologies, Inc. (NASDAQ:AKAM).  Akamai is a company that provides a distributed computing platform for global internet content and application delivery.  The company was founded in 1998 by  MIT Applied Mathematics professor Tom Leighton,  MIT graduate student Deniel Lewin, along with  MIT Sloan School of Management students Jonathan Seelig and Preetish Nijhawan.  Lewin was killed aboard American Airlines flight 11 which crashed in the September 11 attacks of 2001.  Leighton still serves as Akamai's Chief Scientist. 6
  • 7.  SET AN ALGORITHMS:-These world-class scientists developed a set of breakthrough algorithms for intelligently routing and replicating content over a large network of distributed servers — without relying on centralized servers typically used by Web site owners today.  MADE BUSINESS ORGANIZATION:-Jonathan Seelig and Preetish Nijhawan then enrolled in the MIT Sloan M.B.A. program, joined the founding team, and they began building the business plan that would lead to Akamai's inception. 7
  • 8.  Entrepreneurship Competition:- In 1998, the group entered the esteemed annual MIT $50K Entrepreneurship Competition, where the company's business proposition was selected as one of six finalists among 100 entries. The distinction signaled that Internet content delivery had serious market potential.  License :-Akamai obtained an exclusive license to certain intellectual property from MIT, and development efforts began in the fall of 1998. 8
  • 9.  Together, these computer scientists and experienced Internet professionals founded Akamai, a company dedicated to ending the "World Wide Wait" through intelligent Internet content delivery.  The company launched commercial service in April 1999 and announced that one of the world's most trafficked Web properties, Yahoo!, was a charter customer. 9
  • 10.  In late 1998 and early 1999, a group of experienced Internet business professionals began to join this founding team.  Paul Sagan who was a former President of Time Inc. New Media, a founder of Road Runner cable modem service and who helped launch NY 1 News, became chief operating officer and eventually president of Akamai Technologies.  George Conrades, former chairman and chief executive officer of BBN Corp. and senior vice president of U.S. Operations for IBM, assumed the helm as chief executive officer a few months later. 10
  • 11.  Akamai provides products and services that enable the world’s leading enterprises and government agencies to extend and control their e-business infrastructure.  Having deployed the world’s largest, globally-distributed computing platform,  Akamai ensures the highest levels of availability, reliability, security, and performance of networked information and  applications delivery between the origin and the destination of any e-business process.  Akamai’s industry-leading products and services,matched with world-class customer care, are used by hundreds of successful enterprises, government entities, and  Web businesses around the globe. 11
  • 12.  Security:- More than 2,000 enterprises trust Akamai to make the Internet a safe,  Reliability:-Reliable place to do business. As a consumer you’ve probably used our technology without even knowing it.  Easy Use:- If you’ve ever checked sports scores, booked a hotel, tracked an order, or watched a movie trailer online.  Chances of Improvement:-professional looking to improve the performance and reliability of your Website, content, and applications, you’ll find yourself in very good company when you work with Akamai. 12
  • 13.  Media & Entertainment:-Serves content for 5 of the top 6 online music sites, 29 of the top 30 media/entertainment companies  Business Services:-Leaders in information services like Thomson Reuters, and comScore rely on Akamai to provide customers with reliable access.  Financial Services:-Protects and enables transactions for Charles Schwab, E*TRADE, Easy-Forex and other top institutions. Gaming:-Enables delivery of gaming content for next- generation consoles from Nintendo, and helps many other companies to meet gamers.  Hotel & Travel:-Handles online bookings for world’s largest hotel firm & big brands like Expedia, Marriott, & Travelocity. Insurance:-Six of the top ten US insurance companies rely on Akamai. 13
  • 14.  Health Care & Life SciencesLeading life sciences companies like Merck, Phase Forward and Medidata rely on Akamai to reach clinicians and patients worldwide.  Manufacturing & AutomotiveTrusted by all of the top auto makers – Toyota, GM, Audi, BMW, and more.  Public SectorEnables online operations for 10 of the world’s governments, all branches of the US Military, and many other agencies  Enables $100 billion in annual e-commerce revenue; used by over 85% of the top online retailers.  Software and TechnologyUsed by all of the top 5 anti-virus companies to distribute software online. 14
  • 15.  Logitech Implements Akamai EdgeComputingSM for Java to Extend Marketing- Driven, Promotional Contest. Akamai routinely delivers between fifteen and thirty percent of all Web traffic, reaching more than 4 Terabits per second. 15
  • 16.  Logitech wanted to ensure a positive user experience during the entire promotional event. This meant that all of our affected sites had to be available and work as promised during peak loads.  Extending their infrastructure across Akamai’s platform saved significant costs that would have been necessary in purchasing new equipment, re-negotiating their ISP contract essentially upgrading their entire infrastructure all to handle the traffic, representing over 72 million page views presented during the event.‖ 16
  • 17.  18,000 Servers World-Wide  Akamai has over 18,000 servers world-wide that support edge caching and computing.  AF utilizes a secure ―slice‖ of the Akamai network  ~1,000 servers  1,100+ Networks  Situated on the Internet’s 1,100+ top networks and network peering points  Transaction delivery latency <0.35 seconds  Unique ability to ―bridge‖ ISP back-bones when:  Networks go down  Network congestion occurs  Virus, Worm, Hacker, or other malicious activity is detected 17
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  • 20. 20 Random scanning and worm traffic blocked – sharply reducing false positives at the IDS Legitimate traffic served from the edge (DNS, HTTP, SSL, Stre aming) Firewall will only allow Akamai traffic into the origin Increased levels of background attack traffic reported in the Akamai Portal
  • 21.  Future Uses:-Akamai’s growth prospects for the long term.  Ease for customers:-Their approach to helping customers solve the challenges of cloud computing, HD entertainment, and online advertising will make a valuable organisation.  Online Business:-The next wave of growth online. Their focus in 2013-14 will be to continue to invest for the future to help customers drive the success of their online businesses. 21
  • 22.  Preserve Environment:-As prepare for this growth and the positive impact, it will have on Akamai’s business, it is reflecting on, and taking steps to ameliorate, the impact that their business operations have on the environment.  Global Co-operation:-This important process, part of responsibility as a global corporation, is why they initiated the Akamai Sustainability Initiative to organize and improve upon their earlier sustainability efforts. 22