How to reduce your carbon footprint
Most retailers and manufacturers are seeking to reduce their carbon footprint either to combat climate change or in response to escalating energy prices. This session will consider what the industry has learned so far and the scale of the challenge ahead. It will discuss how to measure carbon and how companies can work together to drive reductions. It will provide practical examples of businesses that have reduced their carbon footprint and consider longer term implications of the drive towards a low carbon economy.
Speakers: Euan Murray, Carbon Trust; Jon Woolven, IGD; Jon Wright, Innocent Drinks.
Facilitated by IGD.
How to Reduce Your Carbon Footprint: Three Steps to Carbon Reduction
1. How to Reduce your Carbon Footprint
IGD Overview
ECR Europe Forum, 29 May, Berlin
Nick Downing, Sales Manager
2. Agenda
• Why reduce your carbon footprint? – Jon Woolven
• Three steps to carbon reduction – Euan Murray
• Innocent experience – Jessica Sansom
• Danone experience – Jean Pierre Rennaud
• Boots experience – Andrew Jenkins
• Conclusions – Jon Woolven
• Q&A session
3. What is a carbon footprint?
“The total amount of CO2 and other
Greenhouse Gas emissions that an
entity is responsible for including
both direct (in-house) and
downstream emissions”
6. Why reduce your carbon footprint?
Reason 1 – Climate Change
Source: European Commission’s "You Control Climate Change" website
7. Why reduce your carbon footprint?
Reason 2 – Customer Demand
France 70% 37%
Netherlands 54% 34%
UK 53% 31%
Spain 34% 15%
Interest
Germany 31% 17%
Actively look to
buy
Poland 31% 12%
Are you interested in/actively looking to buy environmentally friendly products?
Source: IGD 2008
8. Why reduce your carbon footprint?
Reason 3 – Energy Prices
Crude oil spot price $ per barrel at turn of year
160
140
120
100
80
60
40
20
0
90
92
94
96
98
00
06
02
04
08
19
19
19
19
19
20
20
20
20
20
Source: US Department of Energy
9. Why reduce your carbon footprint?
Reason 4 – Carbon Trading
Source: NEC Corporation
10. How to reduce your carbon footprint
Euan Murray
May 2008
11. The Carbon Trust
Set up by UK government as independent “not-for-profit” company
We help organisations reduce carbon emissions and develop low
carbon technologies
Insights Solutions Innovations Enterprises Investments
Last year we:
Worked with >5,000 companies
Identified savings of 4.6 million tCO2 per year worth £500million
12. How do you actually do it?
Measure
Motivate
Mobilise
13. Measure: Standards Development
Standards Development
Partnered with BSI British
Standards & UK Department
of the Environment
Consulting with ~1,000
organisations in UK and
beyond
Developing public standards to: Testing standards with 20
Measure; leading brands
Reduce; and
Communicate Working with ISO and WRI
the GHG emissions from on next steps
goods & services
15. How do you actually do it?
Measure
Motivate
Mobilise
16. Motivate: The myth of food miles
Cutting food miles is important to reduce transport impacts
BUT
Food miles is a poor indicator of the overall impact
Walkers Innocent
34.5g Cheese & Onion 250ml Mango & Passion Fruit
Total = 75g CO2e Total = 294g CO2e
Potato
Disposal: 2%
distribution: <1%
Distribution: 10%
Smoothie-making: 21%
Making nitrogen Making the packaging: 30%
fertiliser: >15%
Raw materials transport: 14%
Growing & Packing: 23%
Source: Carbon Trust Low Carbon Supply Chain Pilot, March 2007
17. How do you actually do it?
Measure
Motivate
Mobilise
18. Mobilise: Case studies of our results
Boots: Shampoo Continental Clothing: T-shirts
UK’s leading pharmacy chain B2B wholesaler of clothing for
corporate, leisure and
8 shampoos, 4 packaging promotional wear
types and 2 distribution
options Footprinted supply chain of 7
t-shirts & tops
Over 90% of footprint from
consumer use Sponsored building of wind
farm to power the India
Identified 33% savings factory
opportunities in supply chain
Yielded 90% saving to the B2B
Boots implemented 20% carbon footprint
– 10%: recycled bottle
– 10%: distribution upgrade
19. Summary of product carbon
footprinting
We are working to create international standards to
measure, reduce and communicate the results
We are working with leading companies to test the
process
We have shown the financial benefits of product carbon
footprinting
We are now working with some of those to test carbon
labelling with consumers
23. company values
We have 5 key company values
Create a business we can be proud of
Be Be Be Be
natural entrepreneurial Be commercial generous
responsible
• Keep it human, • Chase opportunities • Create growth and • With time where
put people first and be responsive profit for us and needed
• Leave things a little
our customers
• Make 100% • Be creative and better than we find • With praise
natural, challenge the status them • Be tough, and be wherever possible
delicious, quo fair
• Move towards only • With wealth with
healthy stuff,
• Prove it can be done zero or positive • Think clearly, act those that deserve
100% of the time
impacts decisively and it
• Act and talk keep the main
naturally, thing, the main
treating others thing
as you would
want to be
treated.
24. Our approach is to ensure that we…
Leave things a little bit
better than we find them
27. requirements
Measuring carbon across our entire supply chain
• energy consumption
• use of fertiliser • source of energy
• use of pesticide • waste disposal
• energy consumption • refrigerant loss
• type of fuel • energy consumption
• method of harvest • source of energy
• waste disposal • landfilled waste • weight of load
• mode of transport • energy consumption
• refrigerant loss
• type of fuel • source of energy
• distance travelled • waste disposal
• refrigerant loss
warehouses
growers blender manufacturers
• weight of load
• weight of load • weight of load
• mode of transport
• mode of transport • mode of transport
• type of fuel
• energy for refrigeration • type of fuel
• distance travelled
• refrigerant loss • weight of load • energy for refrigeration
• distance travelled • mode of transport • refrigerant loss
• type of fuel • distance travelled
• energy for refrigeration
• refrigerant loss
customers
packaging
suppliers
• raw materials
• energy consumption
• waste disposal
28. measuring our carbon footprint
Two carbon audits in 2006 identified where the carbon was
Disposal
Distribution
Manufacture
200
CO2
per bottle
(grams) Packaging
100
Material shipping
Growing & Packing
0
29. action
We knew where to get started
Disposal
Distribution
Manufacture
200
CO2
per bottle
(grams) Packaging
100
Material shipping
Growing & Packing
0
30. our little bottle
How we got to 100%
100% 100%
Introduce 50%
80% PCR
April 2006
Introduce 25%
60%
PCR
June 2003
40%
Lightweight
bottle 21g to
18g
April 2003
20%
0%
2001 2003 2005 2007
31. results
We achieved a 15% reduction in the overall footprint of the smoothie
Disposal
Distribution
Manufacture
200
CO2
per bottle
(grams) Packaging
50% recycled content 100% recycled content
100
Material shipping
Growing & Packing
0
32. suppliers going green
In 6 months, one manufacturer halved their use of land fill …
40
Landfill 35
Waste
(Tonnes) 30 54%
25
20
15
10
5
0
Mar April May June July
34. results
Our co-packers reduced their footprint by 57%
Disposal
Distribution
Manufacture
200
CO2
per bottle
(grams) Packaging
100
Material shipping
Growing & Packing
0
36. next - 2008
Reduction gets a little harder, but a lot can still be achieved
2008 actions
Disposal
200
Fuel efficiency
Distribution
Refrigeration gases
Manufacture Energy, waste, water
CO2
per bottle Packaging Bottle production
(grams)
100
Material shipping Chilled, frozen, ambient
Agrochemical reduction
Growing & Packing
Source of fruit
0
39. Reducing
Footprint
JP. Rennaud Corporate Environment Director / 29.05.08
40. Founding acts…..on packaging
and water
>1972
“Corporate responsibility does not end at
the factory gate or at the office door. The
jobs we create are central to people’s lives.
The energy and raw materials we consume
change the shape of our planet. The public
is here to remind us our responsibilities.”
Antoine Riboud
1998
1996
1976
42. 1996 / 2008 What is done…?
2000-2010
Green Plants
Pack Ratio
« Green Plants » Program
2000 - 2010 Targets: Achievements 2007 vs 2000:
Water consumption: -30% Water Consumption : -22%
Energy consumption: -20% Energy Consumption : -28%
Total Waste: -19%
Cooling gazes consumption : -25%
43. 2000- 2010 : - 10% Packaging Ratio
2006, 15 CBU have reported their 10 main references :
- 6% within 6 years.
Pack ratio Spain -Evolution 2001 -2006
Total tons pack full year 06
Ratio weight pack/weight product
15,00% 6000
10,00% 4000
5,00% 2000
0,00% 0
DANET X2
(ERCA 125
Actimel x6
YOGURT X
company
Danonino
Average
(plastic
(plastic
spoon
CORE
tray)
8 PU
X 4)
Product Range
2001 RATIO 2002 RATIO 2003 RATIO 2004 RATIO 2005 RATIO 2006 RATIO TOTAL K 06
44. 1996 / 2008 What is done…?
Process
ISO 14001
GREEN DQSE Groundwater
Protection
Implement fundamental environment aspects of business to make sure that Group
standards are applied everywhere
45.
46. Today, world is changing…..
WORKING
POVERTY RESOURCES CONDITIONS
SCARCITY SOCIAL
PROGRESS
ACCESS TO WATER NEW
REGULATIONS ACCESS TO
FOR EDUCATION
PROTECTION OF GOVERNANCE
WATER RESOURCES ETHIC FUNDS
INTENSIVE PACKAGING GLOBAL
AGRICULTURE WARMING
IMPACT
48. Consumers are changing…..
10% - the growth in sales of energy efficient appliances in 2006
to reach £1.8 billion.
$227 billion – the size of the US market for ecological products
“66% - the number of US consumers that have considered
switching brand due to issues of CSR.”
43% -the percentage of consumers who consider product
information on packaging very important when judging
companies
21% - of consumers not only say they are willing to pay more for
ethically produced and environment-friendly products (for
instance, fair-trade coffee, and energy-efficient light bulbs) but
actually do buy these products.”[
57%- adults that say they will look through advertising circulars,
50% say they will conduct research on the internet, and 38% say
they will use the catalogues for information before going to
purchase a specific product.“[
In all of Europe, attitudes towards sustainable purchases have 81% - the increase in UK household spending in line with ethical
also become widespread. 22% of German and Spanish values from 2002-2007. Up from sepnt £664 in 2006 compared
populations for example, consider environmental aspects of with £366 in 2002; a 81% increase.
products when shopping. Italy and France are both at 30%[
50. The mission today
• “In every country of the world, bring health
through nutrition to the greatest number of
people, is a concept we all must work
towards..
•A new dimension of DANONE “dual project”
51. The mission today
Our levers to impact
positively
business & society
Nutrition and health People Nature
• Lower environment footprint
of activities
• Benefits from nature
integrated in our products
53. 1/ Make our processes greener
G G
D EV
CO
Ingredients , packagings, to be
Innovation &Renovation included in Goose
G
Activity Management (Promotion,Copacking…)
G G G
G
R OD
Milk, Development ,sourcing, CO P
SSD Activities Supplier Management and partnership
G G G
Manufacturing : Capex, Production, NRJ &H2O, waste…
G G
Network design , temperature , 3PL
Distribution : fullfillment of trucks, green trucks …
Finance: Taxes,Information system,Carbon economy
54. 2/ DANONE Carbon footprint
Groupe
CO2 DANONE
20mil.T
End life
-4 %
AGRICULTURE 40%
MANUFACTURING 9%
Packaging ENERGIE
69% EMBALLAGE 23%
Endlife
8%
DIST 28% Distribution 28%
Distribution TRANSPORT
28% Packaging 13 %
Manufacturing 9%
Agriculture
Manufacturing 47%
7%
55. DANONE Water footprint (Est.)
DANONE
WATER
156m.m3
AGRICULTURE 45%
MANUFACTURING 38%
PACKAGING 9%
DIST 8%
TRANSPORT
56. What if we do nothing ?
10% CANN growth = +8% CO2
1% Mix increase of small bottles = +1,5%
We will probably have to reduce our carbon footprint by 10%
every year – just to stand still !!
Sustainable growth
57. New management for carbon neutrality
100%
Compensation
Reduction
Breakthrough
Co working Innovation
with suppliers…
Current action
0 Hard work
0%
59. Source: Natural Edge
Sustainability
Radical resource
Productivity
Whole system
Innovation
design
Biomimicry
Green chemistry
Iron
Industrial ecology
Water power
Renewable energy
Mechanization
Green
Textiles
nanotechnology
Commerce
Electricity Digital networks
Steam power Chemicals Petrochemicals Biotechnology
Railroad Internal Electronics Sofware
Steel Combustion Aviation Information
Cotton engine Space technology
1785 1845 1900 1950 1990 2020
60. EX1:Lightweighting and recycling 9.7 12.4
Greenhouse gases emissions Greenhouse gases emissions
1994 (in g eq. CO2/liter of product)
42 g 2007 32 g
(in g eq. CO2/liter of product)
FR = 141,3 FR=124.3
Upstream
Upstream
120 100
Finished
100 product Finished
Danone site 80 product
80 Danone site
Energy prod° 60
60 Energy prod°
Raw materials 40
40 Raw materials
20 Packaging 20
Packaging
0 0
-20 Materials Production Logistic End of Life -20 Materials Production Logistic End of Life
112.6 10.2 32.4 -5.5 91.4 10.2 32.2 -4.5
Bottle weight evolution
10
9
8 9
7 8 7,6
7,4 7,6 7
6
6,5 ?
5 6 EvalutaingNew
5,5 5,0
4 materials
1995 1998 20003 2002 4 2003 5
1 2 2004 2005 2007 2008 20099 201010
6 7 8 11
61. EX2:Recycling PET Bottle to Bottle
CO2 (g/L of product)
CO2 emission evolution
140
100% PET 32g
120
25% rPET 32g 25% rPET 29g
100 50% rPET 29g
80
124
110
109
60
104,7
92,2
40
20
0
2007 2008 2009 2010 Year
62. Context Economy changed Agriculture changed Food changed
Rise of demand Flax & feed vs Corn Omega 3 vs AGS
Good fat vs bad fat
Therefore project LINUS
WHAT? HOW? RESULT WHERE?
Reintroduction of Cows eat all year Improve the Neufchâtel
flax in the animal long an aliment rich nutritional profile of /Ferrières
food chain. in omega 3 milk.
Environmental benefit
- CO2: Reduction Cow emissions
ω3
LINUS
PROJECT
Health benefit Social benefit
Natural & Omega 3 + Value for
Danone & Producer
63. EX5 : UK initiative : A Greener logistics
Transport initiatives
Fleet enhancement
Average age of the fleet is 2.37 years. This is expected to reduce further as
new vehicles are added in 2007.
All units conform to the Euro 4 emission regulations.
Culina to move to Euro 5 with effect from 2007.
11 units on order that already conforms to Euro 5 emission regulations that
take effect in October 2009.
Other initiatives
Tests to run fleet on Bio fuel
Reducing empty miles (return loads)
Central planning to optimise fleet utilisation and increase load fill, reducing
the number of food miles.
Ph. Boyer PLF Operations Sept 07
64. Current Flow Proposed Zebra Flow
30% vol via
Coventry
Asda RDC Asda RDC
70% vol via
Zeebrugge
Coventry
Depot 100% vol
via ZB
Asda & DWUK
Zeebrugge
Depot
Depot
64
71. The product journey
CONCEPT MATERIAL PRODUCTION
Sustainable design S
Ethical sourcing
Energy reduction
Carbon footprinting Sustainable sourcing
Waste reduction /
Product footprinting Biodiversity recycling
Low temperature Green Chemistry Reduce ingredients
formulation inventory
Supplier Auditing
DISTRIBUTION
Double deck trailers
Singles to store
Collect from
suppliers
Dual Fuel Vehicles
USE RETAIL
DISPOSAL
Healthy Stores
Carbon labelling
Recycling
Energy Reduction
Consumer Advice:“You
Use of recycled (lighting, heating)
can help too…”
materials
Energy monitoring
Research into product
Labelling for
use at home Waste recycling
recycling
Products that work at Recyclable display
Reuseable transit
lower water units
containers
temperature
Carrier bag reduction
72. •The Carbon Footprint of Botanics
Shampoo has been measured
and options for reduction
implemented.
• Boots pioneered the Carbon
Trust carbon footprint label trial
(with Walkers & Innocent)
• In store Point of sale material
introduced in July 2007
• Advantage Card users have
completed questionnaire on
carbon labelling
• Boots are now working with the
Carbon Trust to refine the
methodology and labelling
scheme
73. Shampoo Carbon Footprint
Total Footprint Excluding Use Phase
Production Distribution
5% 29%
Materials
5%
CONSUMER USE -
93%
water heating
Distribution
2%
Materials
66% PACKAGING
Production Retail Disposal
0.3% >0% >0.% (bottles) 58%
74. Reducing the footprint
• Use of 30% post-consumer recycled PET in
bottles
Overall footprint reduced by 10%
• Redesigning the logistics network
– No cardboard or plastic sent to stores for
around 80% of items supplied
Overall footprint reduced by 10%
75. Reducing the footprint – Consumer Use
“You can help too. Using cooler
water to wash your hair cuts CO2
emissions, reduces your energy
bills and is actually better for your
hair.”
76. What can you do?
As an individual, do you think you can help to
reduce carbon footprints?
13%
5%
Yes
No
Not sure
82%
Comment: A high level of understanding of the part individuals can play.
Understanding the consumer use phase and options for personal actions are
important to tap into this understanding.
Base:1029 Advantage Card Users w/c 7th September 2007
77. Summary
Learnings – Supply Chain
• Carbon footprint must include all aspects of the Product Journey.
- Whole supply chain must be involved
• Data management requires co-operation across the supply-chain
• The process has improved supply chain co-operation (eg; logistics,
supplier energy efficiency)
• Willingness for suppliers to become involved.
78. Summary
Challenges - Measurement
• Measurement is a complex process
• Setting the system boundaries.
•Common data sets for materials / processes
= A need for common standards
-UK Standard PAS 2050
Carbon footprinting – its place in wider sustainability?
79. For more information:
• On Boots Environment Management:
http://www.boots-plc.com/environment/
•On Product / Packaging Sustainability
Andrew.Jenkins@boots.co.uk
(+44) 115 968 6766
•To Shop at Boots: www.boots.com
80. Conclusions – Jon Woolven
• Collaboration is the best way to tackle carbon reduction
• Sharing best practice is essential
• We need an international standard for measuring
carbon footprints
• We need to debate the best form of carbon
communication to consumers