3. II did this presentation in 2008 when I was in 2nd semester of my BBA program . Md. Muzahidul Islam +8801818534962 muzahid41@gmail.com Now I am with GMG Airlines Ltd. In Commercial Department.

5. Population 2005 -------------139.8 million 2011---------------153.1million (projection) 1.58% -80 hector

6. Aristocrat MASHROOM

7. We will start our business from 2010

8. Our target is not only make profit but also make a big potential market for the mushroom. We want to make us as an example for the other people who are unemployed. So by this business we want to remove the darkness of unemployment problem.

9. Our Objectives: Image & Reputation Reasonable Price Social Awareness Quality Quantity Profit

10. Mushroom A mushroom is the fleshy, spore-bearing fruiting body of a fungus, typically produced above ground on soil or on its food source.

11. HISTORY Mushroom cultivation starts in Bangladesh from 1979 with the help of Japanese organization JOCDV. In 2003 government introduce a mushroom development project under agriculture extension department.

12. Market size: Mushroom market of Bangladesh is very small and not much matured. At present the number of Customers are within 70000 to 90000. Sylhet Rajshahi Dhaka Chittagong Khulna They are of mainly high level and mid level Barisal Generally mushrooms are consumed within the cities.

13. Targeted customers: Big supplier who supply their product to the hotels, restaurants and departmental shops. Local supplier who sell their product door to door and some times to the local market. Agro based product producer.

14. Market characteristics : 1. Number of lower level customer is higher than Mid and high level customer. 2.Traditional food lover customers

15. 3. Customers are unconscious about their health. 4.Consumers are price sensitive.

16. Competition: Competitors name: 1.Maruf’s Mushroom 2.Mushroom Bangla

17. Location We will set our project in Gazipur. Because it is near dhaka and there cost of land and other costs are low Gazipur Dhaka

18. Location 1Bigha

19. Sales chain: Aristocrat mushroom Hotels Big supplier Restaurants House holds Local supplier Grocery shop

20. Advertising 1. Leaflet 2. Paper add 4. Internet add (when we will export our product) 3. Magazine add

21. Pricing: Fixed cost : Maintenance cost 60000.00 Electricity bill 12000.00 Loan payment 183600.00 Promotion cost 100000.00 Depreciations--- Building 15000.00 Shelf 2500.00 Equipment 2000.00 Water supply 500.00 Others 500.00 __________ Total 20500.00 __________ Total fixed cost----- -------- 376100.00 ========

22. Variable cost: Spoon bag 720000.00 Trans port cost 16000.00 Salaries 420000.00 ____________ Total variable cost 1156060.00 ========= Total cost = fixed cost + variable cost = 376100.00 + 1156060.00 = 1532100.00 Per unit cost = 34.00 Mark up 194% Selling price = 34.00 + (34.00 * 194%) =100.00

23. Credit terms: We will try to sell our product 100%by cash 100% Credit will be maximum 60% 60% Sales We will maintain our receivable within 50000.00 Sales 50000

24. 1st year production Long range plan: 1. We will increase our production by 2.5 times with in 1.5 year 2.5 2.Within 2 years we will export.

25. 3.Within years we will produce new types of mushroom. 4.Within 5 years we will start mushroom based product production farm to diversify our business.

26. End of my part