Happy New Year! It is now time to sweep up the pine needles, put away the mistletoe and get back to work! You may have made some personal new year’s resolutions, but what about resolutions for your organization's online fundraising efforts? Join us for this webinar as we go through our top ten resolutions for online fundraisers. Recording: http://youtu.be/_9lHvNmZgbs

1. 10 New Year's Resolutions for Online
Fundraisers
January 18, 2012

2. reminders
 You can hear us, but we can’t hear you
 Have questions? Type questions in the Questions Log
 Slides will be available on www.mycharityconnects.org
 For the best webinar experience, close all other
applications
 Turn up your computer’s volume

3. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.

4. today’s presenter
Kirstin Beardsley
Marketing & Communications Manager

6. 1. Thank Your Donors

7. • Improve your process
• Automatic and
personalized emails

9. • Millennial donors are less loyal to organizations
• Looking for impact, transparency

10. 2. Promote Monthly Giving

12. 3. Tell Better Stories

14. • Focus on one person, one story
• Leave the stats behind
• Engage empathy, shared humanity and hope (not guilt)

15. 4. Conduct Usability Testing

16. 1. Is it obvious what this site is about?
– What our charity does, how we do it, how we spend our
money
2. Is it easy to find what I need?
3. Are the most important things visible when I
arrive?

17. Usability Testing: Using your site
• Ask testers to comment as they navigate your site (to give
you insight about their choices)
• Ask testers to accomplish a list of actions
 First impressions
 Find general information about your organization’s
mission and mandate
 Sign up for your newsletter
 Click your Donate Now! Button
 Find and apply for volunteer opportunities
 Other ways they can get involved (buy tickets, buy
products, join a group etc…)
 Contact your organization

18. 5. Develop Your Social Media Plan

19. How your
organization
uses social
media
• Marketing and publicity
• Fundraising, donor engagement and
retention
• Connecting with others around your
cause
• Building relationship and online
community
• Collaboration and collective action
• Sharing expertise on our issues
• Movement building and social
change

20. Measures Actions &
Goals Objectives
(KPIs) Adjustments

21. Pick the
Right Tools
• Which tools best support your goals?
• Where’s your audience?
• What capacity do you have?

22. Define Roles
• Determine the right people for executing
social media
• Train accordingly

23. 6. Start Measuring

24. Actions &
Goals Objectives Measures (KPIs)
Adjustments

28. Why Are Web Stats Important?
• Understand your users
• Know what people do on your site
• Tangible feedback about your site
• Leaves the guessing out of what works

29. Visitors
Gain insights about the visitors of your website
• Unique visitors
• First time vs. repeat visitors
• Browsers & devices
• Geographic profile & language

30. Traffic Sources
• Direct traffic: typed your
address in a browser
• Referring sites:
– Know your top referring
sites
– Are your ads working?
– Is your social media
working?
• Search Engines
– Keywords

31. Content
Content
• Top content
• Top landing pages
• Top exit pages

32. Google Analytics

33. Social Media

34. 7. Shake Things Up

35. BE BRAVE… stop doing one (or more!)
thing you’ve always done that just isn’t
working

36. 8. Go Deep with One Tool

38. • Assess what you
learned
• Take action
• Build what you’ve
learned into existing
processes

39. 9. Organize & Integrate Your Messaging

40. Editorial Calendar
Week Theme/Campaign/ Tools Notes
Message
October 31 Smart Giving FB, Twitter, Email, Giving at Halloween
Blog
Charity Gift Cards Email, FB Corporate Gifts
Theme/Campaign 31 1 2 3 4
Smart Giving: Halloween E FB, T B T
Charity Gift Cards: Corporate E FB

41. Integrate Your Messaging

42. 10. Start Thinking Mobile

43. Mobile-Optimized Site

46. BONUS RESOLUTION…
CONTINUE THE LEARNING WITH
MYCHARITYCONNECTS

47. www.mycharityconnects.org
free online resources
 Information about technology
and social media
 Webinars
 Past webinar slides
 Learning opportunities
 Events across the country

48. Upcoming Webinars
www.mycharityconnects.org
• February 1 - What You Need To Know about Google+
• February 15 - Introduction to TechSoup Canada's Online Donations
Program
• February 29 - Get Social with your Peer-to-Peer Fundraising Events
• March 14 - Essential Facebook Tips for Your Charity
• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and
Collaboration
• April 11 - The Rules Around Tools
• April 25 - Essential Twitter Tips for Your Charity
• May 9 - Preparing for a Website Redesign
• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online
Communications

49. for more great resources…

50. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps