Slides from the 5 Pillars of Internet Fundraising workshop in Calgary & Edmonton, Alberta (November 2009). Join Owen Charters, Executive Director of CanadaHelps, for an engaging webinar on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.

1. Five Pillars of
Internet Fundraising
139

2. What We’ll Cover
• Fundraising 1.0 and 2.0
• Pillar 1: Don’t forget to ask
• Pillar 2: Get data, make mistakes
• Pillar 3: Steal from Goliath
• Pillar 4: Build a campaign
• Pillar 5: Let Go

6. Fundraising 1.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events Online
Planned Gifts Annual Members
Telephone
E-mail?
Mail
In-Person

7. Fundraising 2.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events
Planned Gifts Annual Members
Online
Telephone
Mail
In-Person

8. PILLAR 1.0 OF INTERNET
FUNDRAISING

9. Don’t
forget
to
ask.

10. Where’s your
button?

11. Put your
Donate Now
button
everywhere.
Always be
asking.

12. The Donate Now button
• More pervasive than a
magazine subscription
card
• Less annoying – never
ends up in your lap

13. Donors love
monthly giving,
especially online

14. Go where your donors are

15. PILLAR 2.0 OF INTERNET
FUNDRAISING

16. Get data,
make
mistakes

17. 155

21. If you’ve ever
done off-line
printing, you
can do
online too…

22. • Don’t be good at
technology.

23. PILLAR 3.0 OF INTERNET
FUNDRAISING

24. Steal from
Goliath

25. “You are only as good as
the obscurity of your
sources”
- Richard Serra, American minimalist sculptor

28. •Environmental &
International
Development
organizations tend
to be the earliest
adopters and
integrators of
online tools and
are strong online
fundraisers

29. PILLAR 4.0 OF INTERNET
FUNDRAISING

30. Build a
Campaign

31. Be a good
fundraiser.
Be a better
marketer.

35. Tell them a compelling story.
What’s your story?

42. PILLAR 5.0 OF INTERNET
FUNDRAISING

43. Let go

46. Keep your messaging strong
and consistent.

49. Your
turn